Regulation

Fear of competition – not consumer protection – behind Cattlemen's petition, claim plant-based, clean meat brands

Labeling framework for plant-based and clean meat should reflect modern technology and consumer trends, says GFI

Fear of competition – not consumer protection – is behind Cattlemen's petition, claim plant-based, clean meat brands

By Elaine Watson

A desire to protect its members, not consumers, is the primary motivation behind the US Cattlemen’s Association (USCA) petition to restrict use of the terms ‘beef’ and ‘meat’ to products from animals “born, raised, and harvested in the traditional manner”...

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