
Processed foods aren’t going away, but they are evolving
In the gap between consumers’ intention and reality, is there room for processed food in a healthy diet?
News & Analysis on Food & Beverage Development & Technology

In the gap between consumers’ intention and reality, is there room for processed food in a healthy diet?

With a WeFunder campaign and institutional raise underway, Fudi Protein is positioning its alfalfa-derived Rubisco as a cost-competitive egg white replacement

Not all UPFs are created equal, and a new expert panel says federal regulators should draw a clear line between those that are harmful and those that doctors recommend

Adding fibre to foods and beverages could help close the ‘fibre gap’, but reformulation challenges threaten taste and texture

The retail giant is rethinking its grocery business and chasing consumer preference for healthier products

The emergence of ‘Ozempic personality’ is intensifying questions about how GLP-1s are changing cravings, impulse eating and reward-seeking behaviour

Experts say prevention programs are promising – but getting patients, payers and policymakers on board is a challenge

Brami lands $33 million in venture capital funding to help expand its better-for-you pasta in the US

Clean labels, grass-fed beef and chicken sticks are reshaping a market expected to reach $21.67 billion by 2035

Younger consumers aren’t just swapping meals for snacks – they’re tearing apart the traditional rules that have shaped food retail, product development and brand strategy for decades

Food and beverage brands face consumers staying on appetite-suppressing drugs for longer

Evergreen founder Emily Groden quit law to make veggie-packed frozen waffles her daughter would actually eat. Now she’s reshaping the kids’ breakfast category

What does it take for a legacy brand to win over Gen Z and Millennial women?

With so many choices, could consumers be put off the category entirely?

From culinary medicine programs to Medicaid managed care, stakeholders at the 2026 Food as Medicine summit outlined a multi-pronged push to make nutrition a cornerstone of US health care

The Bel Group acquisition of Brainiac highlights a fast-growing category where nutrition science, parental anxiety and marketing ambition are converging

With BHT and ADA already on their way out of the food supply, some experts question whether FDA’s “swift” action is too little, too late

The fundraise highlights growing momentum behind functional foods targeting cognitive health, longevity and stress resilience and underscores what it takes to win over investors in the current economy

Safe Catch’s ethos of rigorous mercury testing expands into its new frozen portfolio aimed to deliver on nutrition, quality and convenience

The largest US organic dairy brand pulled thousands of flavoured milk cases across four states

The company announces that one out of every five energy drinks purchased in Q1 2026 was from Celsius, Alani Nu or Rockstar

Wild About Sprouts’ campaign aims to rethink fresh produce and reconnect consumers with the origins and functionality of their food

While the two formats both provide vegan alternatives to animal-sourced products, one is a clear winner in terms of market share

New launches from Kroger, Meijer, AWG and Natural Grocers highlight health benefits as Walmart overhauls Great Value

Peter McGuinness has led challenger brands into mainstream success. Now, he wants to revitalise Bel’s iconic brands in North America

Soup-To-Nuts Podcast
Shoppers want proof, retailers want performance and better-for-you products must deliver both to win in a more skeptical, value-driven market, according to new research from Eat Well Global

From fermentation infrastructure to GRAS validation, universities are bridging gaps between research, regulation and commercialization

The low-sugar stroopwafel brand is using price parity and portion control to win over health-conscious consumers

Selective price reductions, loyalty enhancements and differentiated assortment are designed to drive traffic and basket growth

As clean-label popularity grows, co-ops stand out for trust, local supplier networks and higher organic and fair-trade sales

Danone leads the high-protein yogurt space in the US. Now, it’s branching into new categories and formats

Protein demand has been a boon for dairy – but there’s more to GLP-1-friendly formulation than meets the eye

The first global study of its kind quantifies the problem in the food and drink industry

Should reform expand FDA’s pre‑market authority or narrow it in exchange for uniformity and predictability?

Move affects 90% of store assortment as private-label-focused retailer responds to consumer ingredient concerns

Go Raw’s first brand campaign starts with a simple premise: snacks have become too complicated

Sustainable sourcing: From upcycling to carbon neutral to sustainable packaging
GMOs and ultra-processed foods are “nested” in the same industrial food chain, warns the Non-GMO Project’s Hans Eisenbeis, who argues that monocrop agriculture and food waste make UPFs an environmental liability

NYU Stern and Circana data show eco-positioned CPGs are category and sales growth drivers

From “high protein” to “supports muscle mass” claims, brands are coding GLP-1 benefits without naming the trend outright

Coffee, petcare, nutrition and snacks take center stage as CEO rolls out five-part turnaround plan and trims workforce.

Next-generation microwavable popcorn brand Opopop got a big boost in March with nationwide distribution at Walmart, a launch that has kept the company innovating

An Acosta Group report shows that GLP-1 drugs are improving users’ relationship with food and how they feel about their personal appearance

The approval gives the Finnish company exclusive rights to produce its air-derived Solein protein in the US and reinforces its intellectual property position as it prepares for major factory expansion

Future Food Tech San Francisco
Companies race to meet shifting policy signals without formal rulemaking, raising concerns that costly changes could be reverse by future administrations

Data from Nielsen IQ and Spate show consumers are turning to non-alcoholic beverages and those infused with THC and adaptogens to relax mindfully as they pull back on alcohol consumption

With a new blending and finishing facility in North Carolina, Alianza Team is helping U.S. food manufacturers reduce saturated fats and reimagine bakery and chocolate ingredients

As consumer concern over ultra‑processed foods accelerates, startups are turning to emerging non‑UPF certifications to build trust with shoppers and retailers

A year after flames gutted his Haight Street candy shop, founder Max Kolegue rebuilt the business through Amazon sales – and a viral boom in Swedish gummies

As GLP‑1 drugs reshape how people eat, food‑based bioactive peptides are emerging as a potential way to support satiety before, during and after drug use

Brands like Roots Farm Fresh, Blue Stripes and Salt and Straw are finding new value in food waste through upcycled snacks and frozen foods