What motivates Moms as they shop for food for their kids? What are they looking for on labels? Are they looking for foods containing certain key nutrients?
With the $1bn cash acquisition of the fast-growing, protein-focused brand Quest Nutrition, Simply Good Foods Company adds muscle to its already strong portfolio of healthy lifestyle brands, which includes the complementary low-carb brand Atkins Nutritionals....
When it comes to advertising on Amazon, most companies use and see strong returns from search-related sponsorship options, but one digital marketing expert notes the platform has a full suite of underused options that are worth exploring to better drive...
Even more than consumers who visit brick and mortar grocery stores, those who shop online are creatures of habit – filling about a third of their cart with products that they have purchased before and only about 7% from browsing, according data from Giant...
The Natural Products Association, the oldest trade organization in the dietary supplement industry, filed for Chapter 11 bankruptcy protection yesterday, according to an NPA statement.
The percentage of children’s products making front-of-pack nutritional and ‘better-for-you’ claims has increased significantly in the past decade, as has the use of ‘fun appeals,’ but the nutritional quality has not, according to a recent study that prompted...
With eMarketer analysts estimating that at least 50% of all US households will be Amazon Prime members by the end of the year and 56.9% will be by the end of 2021, there no denying the website’s sales potential – but according to one online marketing...
An $8 million injection of Series B funding led by MAW Investments will help turbocharge plant-based snack company Biena Snacks’ already fast growth by empowering it to expand its marketing team at the same time it expands distribution of its new Chickpea...
Parabel USA – best known for its green-hued ingredients from the ‘water lentil,’ a micro aquatic plant also known as duckweed/Lemna/Lemnaceae – has unveiled a neutral-tasting, beige-colored protein hydrolysate suitable for a wide range of applications...
Farmers trying to transition to organic but in need of more personalized agronomic and technical support than available soon could have another resource with the expansion of a new train-the-trainer program supported by the Organic Trade Association.
Many Americans are scared their diets could cause serious illness or even death, and as such want to eat healthier, yet many struggle to do so, according to new research, which the co-founder of Spoon Guru says reveals an opportunity for brands and retailers...
As Americans learn more about where food comes from and how to prepare it, they increasingly are embracing cooking at home as an important part of their lifestyles, including as a hobby and way to spend time together, according to new research from Packaged...
To beat of the competition or determine whether a new product idea will succeed, food and beverage companies need to stay ahead of consumers quickly changing whims – a task that has never been easy, but which is becoming more difficult as shoppers take...
Given that eCommerce currently accounts for only a small fraction of grocery sales, brands may be tempted to hold off selling online to avoid the many challenges that come with it, but giving into this temptation would be a huge mistake, according to...
The Grocery Manufacturers Association already is delivering on its promise made last week to deliver “aggressive and effective promotion” of the consumer packaged goods industry with the publication yesterday of new research that attributes one in 10...
