For many food and beverage brands, their product packaging is their first – if not only – touchpoint with consumers, and yet all too often companies treat it as an afterthought or as little more than a protective exterior for what is inside.
Accelerators may disproportionately target startups, but well-established companies and heritage brands can also benefit from the jumpstart they offer as illustrated by Merisant’s rapid development and launch of its latest brand Sugarly Sweet and a new...
Shoppers increasingly are making purchasing decisions based on how sustainable they perceive a product, brand or manufacturer to be, but as recently published research from Nielsen notes the consumers’ definition of sustainability is amorphous – making...
As consumers increasingly consider the environmental impact of the products they purchase, manufacturers are turning up the heat on suppliers to lower their emissions, manage water security risks and reduce deforestation, among other sustainability targets...
For decades, Oreo has encouraged consumers to play with their food by twisting, licking and dunking its iconic cookies, but the brand takes the idea to the next level in its new “Stay Playful” campaigning featuring musician Wiz Khalifa and his son Sebastian....
Fundraising is different for every company, every time they do it, but according to Luke Saunders, the CEO and founder of Farmer’s Fridge, which recently closed a series C round, there are two common denominators that entrepreneurs must understand in...
A regulatory requirement that organic farmers must rotate their crops can be a significant financial hurdle for some producers, but it also is becoming an opportunity for economic development as some farmers team with innovative manufacturers to create...
Studies show the bio-availability of some nutrients is higher in sprouted grains. However, effects vary widely according to the grain, temperature, and sprouting period, while a lack of human clinical data makes it hard to make generic claims about whether...
With a new multimillion dollar advertising campaign that includes conventional and new marketing strategies, the iconic frozen pierogi brand Mrs. T’s hopes to attract new consumers and woo back lapsed shoppers by invoking the emotional connection that...
Once niche, conscious consumerism is emerging as a mainstream trend in 2019 that is influencing more companies to offer products that are not just environmentally-friendly but also animal-friendly, according to Euromonitor International.
After years of trading quality for easy year-round access to all types of food no matter the season or the region where they originated, consumers are starting to push back and instead seek more premium, authentic products, even if they are more expensive,...
What is piquing the interest of food & beverage investors as we approach Expo West? Not surprisingly, CBD is high on the list, along with brands disrupting the kids’ food category, according to New York based venture fund AccelFoods.
In the last month, the food and beverage industry rallied around the hundreds of thousands of people whose paychecks were unexpectedly stopped during the partial government shutdown, but even though government is back up and running, for now, more than...
