What motivates Moms as they shop for food for their kids? What are they looking for on labels? Are they looking for foods containing certain key nutrients?
Emerging snack brand Amazi Foods is working to popularize jackfruit as snack in the US by drying the tropical fruit into chewy snack-sized pieces when it's at peak ripeness and spicing up the flavor with ginger, lime, turmeric, and chile.
With the $1bn cash acquisition of the fast-growing, protein-focused brand Quest Nutrition, Simply Good Foods Company adds muscle to its already strong portfolio of healthy lifestyle brands, which includes the complementary low-carb brand Atkins Nutritionals....
When it comes to advertising on Amazon, most companies use and see strong returns from search-related sponsorship options, but one digital marketing expert notes the platform has a full suite of underused options that are worth exploring to better drive...
Even more than consumers who visit brick and mortar grocery stores, those who shop online are creatures of habit – filling about a third of their cart with products that they have purchased before and only about 7% from browsing, according data from Giant...
The Natural Products Association, the oldest trade organization in the dietary supplement industry, filed for Chapter 11 bankruptcy protection yesterday, according to an NPA statement.
Americans’ love affair with plant-based meat likely will continue to heat up in the coming year with the vast majority of consumers who have tried them reporting that they intend to continue to buy them, even though many prefer eating animal-based meat,...
If super low carb, zero-sugar, keto-friendly cereal sounds like a super niche opportunity, think again, says Catalina Crunch founder and CEO Krishna Kaliannan, who is already generating “close to a million in monthly sales” via his website just a year...
As the dog days of summer drag on, people nationwide are reaching for frozen desserts to help stay cool, but unlike in the past when the promise of providing a moment’s respite from the heat in the form of a sweet treat was enough to land a product in...
The percentage of children’s products making front-of-pack nutritional and ‘better-for-you’ claims has increased significantly in the past decade, as has the use of ‘fun appeals,’ but the nutritional quality has not, according to a recent study that prompted...
A new “more diverse and inclusive” marketing campaign for Werther’s Original that launched this week seeks to make the brand more “relevant” to modern consumers by showing that it offers more than the iconic hard candy for which it is best known, but...
With eMarketer analysts estimating that at least 50% of all US households will be Amazon Prime members by the end of the year and 56.9% will be by the end of 2021, there no denying the website’s sales potential – but according to one online marketing...
An $8 million injection of Series B funding led by MAW Investments will help turbocharge plant-based snack company Biena Snacks’ already fast growth by empowering it to expand its marketing team at the same time it expands distribution of its new Chickpea...
Parabel USA – best known for its green-hued ingredients from the ‘water lentil,’ a micro aquatic plant also known as duckweed/Lemna/Lemnaceae – has unveiled a neutral-tasting, beige-colored protein hydrolysate suitable for a wide range of applications...
