Tracking the return on investment (ROI) of pop-ups involves juggling multiple metrics, but food and beverages brands have a distinct advantage in leveraging sensory experiences to build lasting loyalty among consumers both in-person and digitally, experts...
Regenerative agriculture is emerging as a powerful marketing concept with recent research by ingredient supplier ADM revealing most consumers familiar with the tenets are more likely to trust and buy from brands that support the practice.
Long gone are the days when salt and pepper were sufficient seasonings for most Americans – now US consumers want bold flavors that will take their tastebuds on a global adventure, giving rise to a new class of frozen meals, sauces, spice blends and even...
Consumer interest in better-for-you and functional benefits have them reaching for products with flavors they associate with health benefits and nature, including florals, like lavender and rose, herbs such as basil, rosemary, dill and thyme, roots like...
Food and beverage CPG startups can set themselves up for long-term business success by slowly and strategically growing their retail footprint, focusing first on product-market fit, unique branding and wisely allocating marketing dollars to build loyalty...
Lantana Foods’ hummus rebrand features a bolder label and fully recyclable packaging to align with health-forward and environmentally conscious consumers.
The Campbell Soup Co. wants to drop “soup” from its name after aggressively reshaping its portfolio and business over the past six years to include snacks, sauces and easy meal solutions – all of which deserve “to see themselves in the name of the company,”...
Sprouted buckwheat food brand Lil Bucks secured $3 million in Series A funding in a round led by Proterra Investment Partners, following measures to extend its runway amid continued capital-raising challenges, company founder and CEO Emily Griffith told...
From spicy dill pickle chips to freeze-dried Skittles, today’s top snack trends reflect a growing demand for sensory overload coupled with nostalgic comforts, according to SPATE’s trend tracker with data from Google Search ending July 31 and hashtags...
Kraft Heinz executives want credit where credit is due for “dramatically” transforming the business in the last four years against a challenging backdrop pocked with inflation, supply challenges and shifting shopping habits by adopting practices often...
Protein bar brand David’s founders, including RXBAR Co-founder Peter Rahal, attracted investors with their industry experience and an emphasis on protein as a science-backed, enduring macronutrient over fleeting diet trends, Rahal told FoodNavigator-USA
Sweets and snacks giant Mondelēz is preparing efficiency measures in 2025 to offset lower volume sales and higher cocoa prices and focusing on product collaborations like its one with Coca-Cola to spur growth, two executives shared during a fireside chat...
A proposed class action lawsuit filed against Mondelēz International Inc – alleging ‘false and deceptive marketing and sale of cocoa products that display its Cocoa Life logo’ – presents significant ramifications for the company, the broader food industry...
With summer winding down, falls flavors — including the infamous pumpkin spice — are returning to store shelves and CPG products in coffees, cookies, yogurts and more as consumers seek new seasonal taste experiences.
The waning days of summer bring a colorful lineup of food and beverage launches featuring bold purples and blues, along with nostalgic flavors that welcome the promise of cooler weather and seasonal partnerships that celebrate traditional fall activities.
As food inflation continues to cool, consumers still cite grocery prices as a main financial concern, with many shoppers turning to a host of cost-saving methods, including trading down, to reduce their grocery bill, market research firm 84.51° shared...
A first-of-its-kind and replicable partnership between grocery delivery and pick-up provider Instacart and a Maryland county government will fight local food insecurity and support local grocers by giving a monthly grocery stipend to nearly 600 area families...
Peanut butter and jelly maker JM Smucker remains confident in the long-term potential of recently acquired Hostess Brands despite slightly lower than expected net sales from the sweet snack brand during the company’s first quarter as consumers continue...
Snack and tea maker Hain Celestial beat Wall Street earnings estimates in its fourth quarter, as the company seeks to capitalize on its Reimagined strategy in fiscal year 2025, following divestitures and success in growing in away-from-home and e-commerce....
The formation of Campbell Snacks in 2017 through the integration of Snyder’s-Lance and Pepperidge Farm has been a cornerstone of Campbell Soup Company’s strategy to dominate the snacks market. How is it faring?
Better-for-you candy brand Harken Sweets extends its reach to a wider audience who may not shop at premium grocery stores with its expansion into 1,000 HyVee, The Fresh Market, Alberstons, United Supermarkets, Market Street and Better Health Market stores...
The use of sweeteners to reduce calorie content in food and drink is sometimes controversial, but vital to F&B manufacture. What sweeteners are used and what do they do?
Snack maker ALOHA’s “Deliciously Satisfying” ad campaign – inspired by its high-quality ingredients and better-for-you nutrition profile, including 14 grams of protein and up to 10 grams of fiber per bar – highlights “feel good” moments “that anybody...
Researchers are calling on US policymakers to regulate more tightly the nutrition and promotion of packaged infant and toddler foods after discovering most products for young children sold in the country do not meet international dietary recommendations,...
Presumptive Democratic Presidential Nominee Kamala Harris proposes a federal ban on price gouging to lower grocery prices as part of her economic platform for her presidential campaign, however food industry advocates maintain that food prices have remained...
Consumers largely prefer sweet and salty snacks – in that order – as many shoppers use snacking to satisfy hunger in between meals and provide an indulgent moment, the International Food Information Council (IFIC) shared in a recent report.
Sustainable ancient grains like quinoa, farro and buckwheat are projected to become ever more important in food and beverage products, delivering on nutrients and tapping into consumers’ sustainability demands, a panel of SPINS analysts shared in a recent...
Many film studios use tie-ins with food and beverage brands to market their motion pictures. But does this drive sales for the food and beverage products themselves?
From indulgent treats to non-alcoholic alternatives, consumers are craving brands that provide nostalgic flavors, better-for-you benefits and authentic brand connections - trends that are set to grow into 2025, according to several reports.
Following media reports, candy and snack maker Mars is set to acquire Kellanova — the parent company of Pringles, Cheez-It, Pop-Tarts and more — in an all-cash deal worth $35.9 billion, marking one of the biggest deals in food and beverage CPG history...
Price-conscious consumers are increasingly seeking healthier yet affordable snack options and shopping for new global flavors in-store, creating a significant opportunity for brands and retailers to develop more engaging and diverse offerings, according...
New product innovations, the drive towards sustainability and a record harvest highlight a dynamic market where traditional favorites like almonds are thriving.
When a healthy product is encased in plastic packaging, this can negatively affect consumer perceptions of the product. Can front-of-pack labelling mitigate this?
Ramping up the premium snacking experience involves curating high-quality, gourmet ingredients and emphasizing sophisticated, unique flavors that cater to discerning palates. This approach not only enhances the sensory pleasure of snacking but also elevates...
Kellanova is optimizing digital marketing through a test-and-learn approach, and leveraging AI capabilities to create assets more efficiently, Lauren Freedman Autry, senior director of integrated marketing and ecommerce at Kellanova, told FoodNavigator-USA.
With Red dye No. 3 soon to be banned in California and potentially in other states, and Red dye No. 40 along with the whitener titanium dioxide also in the crosshairs of some legislators and public health activists, food and beverage companies that rely...
Act Bar is on a mission to reduce food waste and nutrition insecurity with its line of snack bars, which were created with the help of ingredient and product development company Upcycled Foods, brand Founder Amelia Allen told FoodNavigator-USA.
Even though most Americans consume enough protein, they continue to want more and companies at the Summer Fancy Food Show in New York City are delivering with increasing innovation and sophistication across categories and occasions, including snacks,...
With the rise of GLP-1 weight loss drugs, ingredient suppliers are developing science-backed, plant-based proteins and fibers to help consumers feel full while consuming fewer calories.
Between ongoing inflation, rising fears about climate change’s impact on the food system, and increasing physical and mental health concerns turbo-charged by the pandemic, consumers have been through a lot in recent years, and in response, new data from...
Family-held candy maker Mars Inc. could acquire snack giant Kellanova, according to media reports over the weekend, which, if accurate, could signal the beginning of a long-awaited return to M&A activity in the food and beverage industry following...
Kellanova’s better-than-expected second quarter bucks major trends in the US, where volumes generally have continued to struggle as consumers grapple with inflation and two-plus years of price hikes, thanks in part to the snack-maker’s aggressive rollout...
Wellness-conscious consumers are seeking magnesium-enriched and multi-purpose drinks to improve their health and well-being, blurring the line between traditional product categories, Circana shared in a recent webinar.
Kraft Heinz slashed its outlook for the remainder of year after organic net sales tumbled 2.4% year-over-year in its second quarter, during which executives said consumers continued to pull back on spending more than expected – slowing previously anticipated...
PepsiCo is engaging younger consumers with its social-media brand, FLVR, which is helping the snack and beverage giant expand into meal occasions and attract new shoppers, James Clarke, senior director of digital and social for PepsiCo, shared at the...
Food ingredient discovery company Shiru is partnering with Ajinomoto Health & Nutrition North America to commercialize sweet proteins, leveraging AI to “understand the language of proteins” in the process, Jasmin Hume, CEO and founder of the tech...
The buzz around weight-loss drugs has “turbo-charged” the food as medicine movement creating opportunities and challenges for which one expert warns the food industry is unprepared to address, resulting in far more “losers” than “winners” – but he added...
