Snacks

IRI insights on Gen Z shopping suggest marketers need a new approach

IRI insights on Gen Z shopping suggest marketers need a new approach

By Elizabeth Crawford

Unlike cost-conscious generations that came before, Generation Z cares more about convenience than price – a dramatic reversal that will change not only how brands and retailers catch their attention but also where and how they shop, according to new...

'As Alexa grows in popularity, voice-activated purchases of snack foods and other consumables have the potential for major growth,' says One Click Retail

I need chocolate, Alexa... sweets, snacks, and the Amazon effect

By Elaine WATSON

Candy and snacks sales on Amazon are growing at 42% year-on-year,* according to new report from ecommerce data firm One Click Retail, which says category sales have already hit $215m in the first eight months of 2017, compared with $240m for the whole...

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