Snacks

Peter McGuinness: 'Parents told us that if you can make my kids want to eat yogurt then it’s a win for me.' Picture: Chobani

'We’re not marketing Gimmies based on parental claims, we’re marketing it based on what kids want'

Chobani unveils Gimmies kids’ yogurt brand: ‘We tested the characters with the kids as much as we tested the food’

By Elaine Watson

Chobani is hoping to unlock an incremental growth opportunity in the sluggish yogurt category with the launch of Gimmies, a dedicated brand supported by a new set of characters designed to appeal to kids aged five to nine, who it says are not well-served...

JiMMYBAR!

JiMMYBAR! looks to shake up macho status quo of protein bar category

By Mary Ellen Shoup

The protein bar category has traditionally played on masculine and machismo branding, but clean protein bar company JiMMYBAR! is injecting some fun and playfulness into the space with a suite of protein bars made with functional ingredients such as guarana,...

40% of US children with allergies had access to an epinephrine auto-injector (EAI) used for the immediate treatment of food allergies.

Nearly 8% of US children have food allergies, study finds

By Mary Ellen Shoup

Nearly 8% of US children (about 5.6 million) have food allergies, with almost 40% of those children allergic to more than one food, a study conducted by researchers from Ann & Robert Lurie Children's Hospital of Chicago determined.

Tomorrow's top 10 trends to watch from Innova. Pic: ©GettyImages/NoraVector

10 key snack trends to watch

By Gill Hyslop

There is no doubt that healthy snacking is trending, with emphasis on clean label, protein and veganism launches. According to Innova Market Insights, as snacks become healthier, more wholesome and satisfying, they are increasingly fulfilling the role...

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