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Significant percentage of consumers buy plant-based dairy alternatives because they think they are healthier, reveals Comax study

Significant percentage of consumers buy plant-based dairy alternatives because they think they are healthier, reveals Comax study

Why do consumers buy plant-based dairy alternatives? And what do they think formulators need to work on?

By Elaine Watson

While flavor is still the most important attribute, consumer research from Comax Flavors reveals that a significant percentage of shoppers (36%) regularly consuming plant-based dairy alternatives cite health benefits as a key purchase driver, results...

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