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Enjoy Life Foods CMO: A product doesn't have to be perfect at first

Enjoy Life Foods CMO: A product doesn't have to be perfect at first

By Mary Ellen Shoup

Allergy-friendly snack company Enjoy Life Foods didn't aim for perfection when launching its Protein Bites. In fact, it endured some lackluster consumer reviews and underwhelming sales before figuring out how to position the snack that's now...

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