Videos

Rethinking sweetness in an age of sugar skepticism

Diet Trends

Rethinking sweetness in an age of sugar skepticism

By Elizabeth Crawford

As shoppers scrutinize labels and headlines, brands are rethinking sweetness strategies to deliver lower sugar, clearer messaging and commercially viable reformulations

AI that speaks the language of CPG

Startup Spotlight

AI that speaks the language of CPG

By Deniz Ataman

What the food and beverage market needs isn’t just another AI model — it needs artificial intelligence that understands CPG-specific business

Inside Ocean Spray’s cranberry empire

Inside Ocean Spray’s cranberry empire

By Timothy Inklebarger

Behind the juice aisle lies an ingredients business that supplies everything from trail mixes and chocolate bites to canned cocktails – often with no Ocean Spray logo in sight

Third wave hydration: Plink! sparks shift toward flavor-first daily wellness

Startup Spotlight

Third wave hydration: Plink! sparks shift toward flavor-first daily wellness

By Elizabeth Crawford

By putting consumer enjoyment ahead of its sustainability mission, the fizzy electrolyte tablet brand has ushered in an era of daily hydration and in doing so doubled its velocity, expanded distribution and outpaced legacy competitors in natural grocery...

Fresh Fizz brings clean label soda back to basics

Startup Spotlight

Fresh Fizz brings clean label soda back to basics

By Deniz Ataman

By sticking to herbs, spices, juices and natural sweeteners like honey, maple and date syrup, Fresh Fizz’s ingredient list is informing every aspect of its business strategy

Organic’s next frontier: Marketing that matches motivation

Organic Week 2025

Organic’s next frontier: Marketing that matches motivation

By Elizabeth Crawford

From eco-minded Boomers to health-conscious Millennials to price-sensitive Gen Zers, organic consumers are everywhere but they are far from monolithic – complicating market strategies for brands and retailers

Energy drinks, snack trends and a big split

News Bites

Energy drinks, snack trends and a big split

By Deniz Ataman

Energy drinks, snacking behaviors and corporate restructuring made headlines this week, underscoring how rapidly the food and beverage landscape is shifting under competitive and consumer pressures