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Annie's unveils ‘Your House. Your Snacks’ social media campaign

Annie's unveils ‘Your House. Your Snacks’ social media campaign

Annie’s enjoys explosive growth in household penetration, unveils new snacks campaign

By Elaine Watson

While General Mills’ group sales have been pretty lackluster of late, its natural and organic brand Annie’s – which notched up double-digit growth in measured channels in the latest quarter – continues to attract new consumers, with household penetration...

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