Rising consumer concern about climate change is a powerful – but underused – marketing lever for plant-based products, according to new research from the Yale Program on Climate Change Communication.
Made with five ingredients: cashews, water, Himalayan pink salt, nutritional yeast, and cultures, Nuttin Ordinary is seeking to stand out in the burgeoning plant-based cheese category with a short, clean ingredients list and a product that doesn’t try...
There’s the audacity of hope, and then there’s the hard data proving that most new food and beverage brands are quickly consigned to the dustbin of history. But some do manage to ride that magical CPG skate curve. So what are they doing differently?
As the number of food accelerators and incubators has increased in recent years, the barrier for entry into the market has decreased – and while this makes launching a new product or company easier, it has made cutting through the competition and finding...
After more than a decade working in the food industry, Hector Saldivar knew the lay of the land better than most aspiring entrepreneurs when he quit the day job in 2016 to start his own food brand, Tia Lupita, and part of that was knowing the power of...
‘Authenticity’ has become a popular marketing buzz word to attract consumers who want to know more about their food and experience something ‘real,’ but for the better-for-you Mexican-American company Siete Family Foods ‘authenticity’ is a pivotal component...
The FDA has promised to provide more clarity over CBD “in the coming weeks.” But how should brands navigate the regulatory minefield in the meantime, and what options does the agency have?
Factor_, a fully-prepared meal delivery service based in the Chicago area, believes the way to get consumers to eat more healthily on a consistent basis is to remove the time and mental barriers around cooking.
Avocado leaf tea has a reddish hue and a distinct earthy - but not bitter - taste, says Scott Wibbenmeyer, who has developed a patent-pending method for producing it from leaves sourced from his avocado grove in Temecula, California.
PB&J is an all-American classic… but what about CB&J? If you combine roasted chickpeas and sunflower seeds with olive oil and a dash of coconut sugar and sea salt, the net result (‘chickpea butter’) is remarkably similar to peanut butter, minus...
With a portfolio spanning everything from refrigerated plant-based yogurt drinks to shelf-stable cans of cold brew coffee and oatmilk, Califia Farms has raised a jaw-dropping $340m+ over four funding rounds to build its plant-based empire over the past...
Entrepreneurs just starting out may think they can use all the help they can get, but as the CEO of the produce delivery service Hungry Harvest learned the hard way, hiring the wrong staff to help in the short term can be more detrimental in the long...
Entrepreneurs just starting out may feel pressured to present a façade of perfection or else risk missing an opportunity, but the CEO of Lily’s Sweets, Jane Miller, argues the opposite is true – that failing to seek help managing weaknesses or bridging...
As more entrepreneurs adopt an iterative, fail-fast approach to innovation it is increasingly tempting to compare businesses and products as a way to measure success, but according to Jane Miller, the CEO of Lily’s Sweets, a better strategy to remain...
