When seeking investor support or trying to woo customers, companies not only need to describe their product, but they also need to explain the problem that the product or brand solves, according to the CEO of SmartCatch.
Coffee smells amazing, says Atomo CEO Andy Kleitsch. But it can be bitter, and two thirds of Americans add sugar or creamer to make it taste as great as it smells. So what if you could reverse engineer your morning joe, and make an awesome cup of coffee...
Fundraising is different for every company, every time they do it, but according to Luke Saunders, the CEO and founder of Farmer’s Fridge, which recently closed a series C round, there are two common denominators that entrepreneurs must understand in...
The latest innovation from LiveKuna – which works directly with Ecuadorian farmers to produce chia- and quinoa-packed products – is a line of ready-to-eat cereals that reflect the brand’s mission to create more convenient ways to consume superfoods.
Nothing’s as healthy as fresh fruit, but novel ‘grape-like’ refrigerated fruit bites made from fruit and veggie purees held together with fibers make for a healthier alternative to fruit leathers and gummies for kids’ lunchboxes, claims Incredible Foods,...
Forget the backstop - what about the supplements?!
With Brexit looming ever closer, our latest video diary takes a look at how experts at our European Sports Nutrition Congress think the process might go - and where the category, and wider industry, may end up in a post-Brexit world.
Many entrepreneurs describe their startup as their baby, but just like parents they need to learn to say no sometimes and to let go – lessons that the founders of I Heart Keenwah learned early.
Nitro Pepsi – a nitrogen-infused cola from PepsiCo promising to deliver an ‘entirely reimagined cola experience’ – reflects an industry-wide push to create soda that’s “more interesting, more premium and consumed a little slower by the consumer,” says...
As the bar category becomes increasingly ‘engineered’ and functional, with brands touting keto or paleo credentials, high protein, high fat, low carb, collagen, and adaptogens, the success of Bobo’s – an oat bar that above all, just tastes really good...
While Califia Farms’ barista blend oatmilk was designed to deliver exceptional performance for the specialty coffee trade, oatmilk also has the potential to make waves in grocery retail, because it delivers the taste and texture consumers want, without...
With new players entering the food and beverage space daily, entrepreneurs at startups may feel pressured to stake out their shelf space in as many stores as they can as quickly as possible – but this can be a recipe for disaster.
Tempting though it can be to jump on every culinary or nutritional trend, from adding collagen or CBD to embracing keto or Paleo diets, successful snack brands tend to have a longer-range strategy, says the founder and CEO of Folsom, CA-based chips brand...
Demand for plant-based proteins and oils is increasing steadily, while the arable land available to grow them is constrained. But what if you could grow something like soy – but with a far higher yield - on trees?
Miyoko’s Kitchen – which has built a rapidly growing brand of plant-based cheeses and butters around cultured cashew nuts and coconut oil – is expanding into new territory via a new line of nut-free cheeses made with legumes, seeds, and potatoes with...
While some of the luster has worn off the subscription-based meal kit market, Yumble's proposition – prepared meal delivery for kids - is inherently ‘stickier’ with busy parents, says Sonoma Brands, the lead investor in its Series A funding round.*...
![Jon Sebastiani on Yumble: ‘There is a wide open gap in the marketplace for a premium [kids’ food] brand’](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/food-beverage-nutrition/foodnavigator-usa.com/news/people/jon-sebastiani-on-yumble-there-is-a-wide-open-gap-in-the-marketplace-for-a-premium-kids-food-brand/9046317-1-eng-GB/Jon-Sebastiani-on-Yumble-There-is-a-wide-open-gap-in-the-marketplace-for-a-premium-kids-food-brand_news_teaser_medium.jpg)
