With conscious consumerism on the rise and potential employees increasingly evaluating companies based on their values, Mars Inc. isn’t wasting any time implementing the new mission it unveiled in March.
Under pressure to beat the competition or secure returns for investors, most startups want to get on store shelf as fast as possible, but first they must checkoff a litany of minimum requirements that can turn into unexpected roadblocks if they don’t...
While some entrepreneurs of startups might frown upon a partnership with a large food company as ‘selling out,’ many others increasingly see such arrangements as ‘selling up’ and as a way to take their businesses to the next level.
Developing and launching a new product is never easy, but according to the CEO of the chickpea snack company Biena, the specific challenges entrepreneurs will face across sales, marketing and operations will vary significantly based on whether they are...
In a large company, a bad hire can create headaches, but it may not be the end of the world. In a startup, however, it could mean the difference between success and failure.
One of 15 startups pitching at Rabobank’s FoodBytes! event in San Francisco, Planetarians uses a proprietary process to transform defatted oilseeds – the dry matter left after oil extraction - into high-protein, high-fiber ingredients that are now being...
A novel approach to brewing kombucha in stackable rectangular trays could help dramatically speed up the fermentation process and keep alcohol levels consistently below 0.5% abv, solving a major technical challenge for the industry, according to kombucha...
One of the main goals of effective branding and packaging is to set a product apart from the competition, but how this is achieved is fundamental to whether a product will be embraced or shunned by consumers.
Running a startup can be thrilling… and an energy-sapping trial by ordeal. But mentors and judges at Rabobank’s Foodbytes! pitch competition in San Francisco last month were at hand to offer tips, help entrepreneurs ask investors the right questions,...
Edible insects were always going to be a slow burn in the alternative protein market, given both the ‘ick’ factor and the lack of infrastructure to farm and process them at scale. But just because investors have been cautious about the sector doesn’t...
Many millennials worry about nutritional gaps in their diet, but would prefer to get what they need from food rather than popping pills, says GEM, a Los Angeles-based online subscription business delivering whole food based daily ‘bites’ containing 15...
While the food and beverage industry is virtually oozing with innovation as entrepreneurs launch category-breaking and -making ideas at a rapid-fire clip, the full potential of many new products and companies is held back by lackluster branding that a...
Frustrated that efforts to “treat or fix” childhood obesity in the US have fallen short, Sprout Foods is teaming with the Partnership for a Healthier America to try and prevent the problem from occurring by training children from an early age to crave...
Bond Pet Foods – one of 15 startups pitching at Rabobank’s FoodBytes! event in San Francisco last month - deploys microbes as tiny factories to produce proteins for pets in fermentation tanks. FoodNavigator-USA caught up with founder Rich Kelleman before...
Strap: ‘There is no difference between the molecule we make and the molecule in human milk’
Breast milk is best. But for Moms that can’t breastfeed, infant formula that contains at least some of the unique components in breast milk is the next best thing, says the co-founder of Berkeley-based start-up Sugarlogix, which is developing a platform...
As conscious consumerism gathers momentum, retailers, investors and shoppers all are scrutinizing companies’ values more closely and looking to support brands that are focused on more than just profits.
While some animal protein producers might see the rise in plant-based eating as a threat, Applegate sees it as an opportunity to push forward its mission of changing the meat we eat with several new products, including a blended burger that combines meat...
Regulatory hurdles notwithstanding, investors and judges at Rabobank’s FoodBytes! event in San Francisco last week were fairly bullish about hemp-derived CBD (cannabidiol), and predicted that while the market has moved ahead of the science, this will...
The Worthy Company - one of 15 food & ag startups pitching at Rabobank's FoodBytes! event in San Francisco last week - has developed a novel food concept (the 'blendie bowl') combining fruits, veggies, legumes and chia. But where...
What are the key elements of a great pitch, and what might send potential investors running for the hills? FoodNavigator-USA editor Elaine Watson headed to San Francisco to ask judges and mentors at Rabobank's FoodBytes! pitch competition what they're...
In the past five years, online grocery retailer Thrive Market has grown its business to 500,000 paid members shopping its 6,000+ products, allowing the company to dive head first into new projects around regenerative agriculture, and "dramatically"...
Scientific and technology advances, coupled with the increased consumer interest, means that there is a need to update and harmonize the recommendations for protein intakes around the globe, says the head of the International Protein Board.
As consumers learn more about digestive health and all the implications that it has for the wellbeing of their bodies and minds, they are looking for products that go beyond probiotics – creating a booming digestive health category that is ripe for innovation....
Food and beverage brands targeting kids often promote their low sugar content, or highlight calcium for bones and protein for growing bodies. But what about the nutrients kids need to support the development of arguably their most important asset: the...
Weller, a Boulder-based snack and beverage company, is not tip-toeing around using the word 'CBD' on its packaging as it launches a line of sparkling waters featuring 25mg cannabidiol (from full spectrum hemp extract).
The splits in the organic movement have given birth to a new initiative to regain the soul of the concept, according to an executive with a major retailer.
While modern wisdom may favor launching fast and iterating quickly based on consumer feedback, the director of innovation at Endangered Species Chocolate says when it comes to packaging and branding it is better to slow down and invest in consumer research...
Are we approaching ‘peak plant milk’? Will ‘designer proteins’ created via synthetic biology catch on? And should dairy milk serve as the nutritional benchmark for plant-based ‘milk’? Elaine Watson caught up with Ripple Foods cofounder Adam Lowry at the...
Mondelēz International is already a powerhouse in snacking (parent company to Ritz, Wheat Thins, Triscuit, and allergen-friendly brand, Enjoy Life Foods). In November 2018, however, the company decided to pour more efforts into its snack business strategy...
'People want to reflect their values in everything they do'
While the ‘buy one give one’ business model underpinning This Saves Lives presents obvious (margin-crushing) challenges for start-ups, its ‘go big or go home’ approach to conscious consumerism has been instrumental to its success, says co-founder Ryan...
Frustrated that 8 million metric tons of plastic go into the ocean every year, the founder of the sustainable seafood company LoveTheWild is ditching the plastic in her packaging and downsizing her carton as part of a relaunch of her meal kits and to...
Following the lead of many other established food & beverage players, Mars, Incorporated is launching a new accelerator to help early stage food-focused companies fast-track growth in exchange for access to the energy and ground-level market insights...
In recent years the idea of doing well by doing good has grown beyond a few niche brands with pet projects to become a must-have for startups and established companies alike as consumers increasingly shop based on their values.
The frequency with which food and beverage startups in the US secure multi-million dollar investments in early fundraising rounds might lead some entrepreneurs to believe earning capital is easy – but the founder of the moringa company Kuli Kuli says...
As recently as a few years ago, the words food and tech were incongruous together, but today they signal a booming industry that is ripe for innovation, and according to the VP of business development at the Israel-based incubator The Kitchen, the combination...
When seeking investor support or trying to woo customers, companies not only need to describe their product, but they also need to explain the problem that the product or brand solves, according to the CEO of SmartCatch.
Coffee smells amazing, says Atomo CEO Andy Kleitsch. But it can be bitter, and two thirds of Americans add sugar or creamer to make it taste as great as it smells. So what if you could reverse engineer your morning joe, and make an awesome cup of coffee...
Fundraising is different for every company, every time they do it, but according to Luke Saunders, the CEO and founder of Farmer’s Fridge, which recently closed a series C round, there are two common denominators that entrepreneurs must understand in...
The latest innovation from LiveKuna – which works directly with Ecuadorian farmers to produce chia- and quinoa-packed products – is a line of ready-to-eat cereals that reflect the brand’s mission to create more convenient ways to consume superfoods.
Nothing’s as healthy as fresh fruit, but novel ‘grape-like’ refrigerated fruit bites made from fruit and veggie purees held together with fibers make for a healthier alternative to fruit leathers and gummies for kids’ lunchboxes, claims Incredible Foods,...
Forget the backstop - what about the supplements?!
With Brexit looming ever closer, our latest video diary takes a look at how experts at our European Sports Nutrition Congress think the process might go - and where the category, and wider industry, may end up in a post-Brexit world.
Many entrepreneurs describe their startup as their baby, but just like parents they need to learn to say no sometimes and to let go – lessons that the founders of I Heart Keenwah learned early.
Nitro Pepsi – a nitrogen-infused cola from PepsiCo promising to deliver an ‘entirely reimagined cola experience’ – reflects an industry-wide push to create soda that’s “more interesting, more premium and consumed a little slower by the consumer,” says...
Chicago incubator The Hatchery will open the doors to its new 67,000-square-foot facility next month where CEO Natalie Shmulik wants to provide entrepreneurs with the tools to launch a thriving food or beverage business.
As the bar category becomes increasingly ‘engineered’ and functional, with brands touting keto or paleo credentials, high protein, high fat, low carb, collagen, and adaptogens, the success of Bobo’s – an oat bar that above all, just tastes really good...
While Califia Farms’ barista blend oatmilk was designed to deliver exceptional performance for the specialty coffee trade, oatmilk also has the potential to make waves in grocery retail, because it delivers the taste and texture consumers want, without...
With new players entering the food and beverage space daily, entrepreneurs at startups may feel pressured to stake out their shelf space in as many stores as they can as quickly as possible – but this can be a recipe for disaster.
Tempting though it can be to jump on every culinary or nutritional trend, from adding collagen or CBD to embracing keto or Paleo diets, successful snack brands tend to have a longer-range strategy, says the founder and CEO of Folsom, CA-based chips brand...
Demand for plant-based proteins and oils is increasing steadily, while the arable land available to grow them is constrained. But what if you could grow something like soy – but with a far higher yield - on trees?
