The 2025 Dietary Guidelines Advisory Committee (DGAC) recommends consolidating various dietary patterns into a single, inclusive Healthy US-Style Dietary Pattern that includes nutrient-dense, plant-based foods and which is accessible for all Americans.
Size matters – at least when it comes to crafting nutrient content and health claims for food based on servings, according to a recent BBB National Programs’ National Advertising Division decision for a challenge brought by Olé Mexican Foods against competitor...
After a year of “unapologetically” embracing luxury, indulgence and whimsy through vivid colors and unexpected flavor combinations, consumers will rediscover and recenter themselves in 2025 by choosing taste profiles and hues that more realistically represent...
Long gone are the days when a deal was sealed with a handshake and verbal commitment, which is why the co-founder of veggie snack startup Theo’s advises entrepreneurs to be persistent – but not annoying – about securing commitments in writing before acting.
Meat alternative sales dropped in the last four years, but all is not lost for the segment which has opportunity to thrive in the frozen department with a particular focus on convenience, value, ingredient quality, diverse formats and new flavors, Circana...
The slightest sniff of cultural insensitivity will generate social uproar, as Heinz recently experienced with a now withdrawn pasta sauce advert. But what is the real risk to FMCG brands of not doing their culture homework?
The multinational candy maker aligns with shoppers’ interest in value-oriented products reflected through its Reese’s and Kit Kat brands, while Jolly Ranchers' brand refresh features new textures and formats.
Sober-curious and -conscious consumers are pushing the non-alcoholic alternative market to new heights, creating market sub-categories focused on functionality, despite recent slowdowns in product innovation, SPINS shared in a recent report.
More consumers are buying pricier organic food and drink, despite continuing cost-of-living pressures, with sales expected to rocket as governments push to make organic farming central to future sustainability strategies.
Retailers and food manufacturers are banding together to develop more on-trend and innovative private-label products, as the market sheds the perception that they are just cheaper alternatives to national brands, FMI – The Food Industry Association shared...
The snacking giant – along with other global giants – has committed to a $2bn initiative aimed at advancing gender equality and sustainability in agricultural supply chains. But can this ambitious collaboration truly reshape the future of agriculture...
Brands are reformulating to improve nutritional value and reduce or remove ‘unhealthy’ ingredient levels. But this is not always a vote winner with customers. Why?
Welch’s Fruit Snacks’ maker Promotion In Motion (PIM Brands) went too far in ads it intended to humorously highlight the difference between its fruit snacks and those of competitors, and should discontinue messages that suggest competing products are...
The Association of Meat, Poultry & Seafood Innovation (AMPS), a non-profit organization representing the cell-cultured industry, expressed its support for cultivated meat producer UPSIDE Foods and non-profit Institute for Justice on the lawsuit filed...
The Mexican bakery giant is using the power of running to make a global impact, donating over 3 million slices of bread to food banks through its Bimbo Global Race.
Letters sent by Senator Elizabeth Warren (D-Mass.) and Representative Madeleine Dean (D-Penn.) to the CEOs of Coca-Cola, General Mills and PepsiCo express concern over pricing and tax practices that, according to the policy makers, “squeeze profits out...
As the single largest reorganization in FDA’s history, the agency’s unified and modernized Human Foods Program is in effect and will “zero in” on science-based measures towards food safety and public health, according to the agency’s leadership.
Beekeeper Coffee's co-founders leveraged their extensive brand-building expertise from giants like Nike and Beats by Dre to stand out in the crowded RTD coffee market with a distinct honey-sweetened brew, emphasizing authenticity and sustainability...
As the bakery and snack sectors seek more sustainable solutions, regenerative agriculture is emerging as a transformative force. Could adopting these eco-friendly farming practices help companies reduce their environmental impact while meeting the rising...
Conagra Brands executives warned investors earlier this year that its fiscal 2025 would start with “plenty of noise,” and it did – including not just anomalies for which the maker of Slim Jim and Healthy Choice planned, but also unexpected dynamics that...
McCormick & Co. is holding its own in the hot sauce category as competition heats up thanks in part to the recent launch of mini bottles of fan favorites as well as new flavors, formats and recipe mixes to encourage consumers to pour, squeeze and...
Campbell’s recent decision to drop Soup from its name marks a bold shift in the company’s strategy as it expands its snack and meal offerings. What lessons can other snack producers take from this high-profile rebrand?
New pumpkin spice products continue to hit store shelves as other food and beverage product launches in September usher in the holiday season from Halloween to Rosh Hashanah to Christmas.
The United States District Court of the Western District of Texas will allow to proceed a lawsuit filed by the Animal Legal Defense Fund and the Good Food Institute on behalf of Tofurky that challenges a 2023 Texas law that imposes additional labeling...
Consumers increasingly want more from their beverages – more benefits, more flavor and more fun, but they do not want more sugar nor do they want to compromise on taste, which creates a challenge for manufacturers to find the sweet spot between shoppers’...
Suja Life rebranded its line of Suja Organic cold-pressed juices and wellness shots to simplify the product’s functionality and flavors as the company grows into more occasions and dayparts with its acquisition of soda brand Slice.
Rä Foods rebranded and reformulated its line of frozen yogurts — from Mixmi to Wild About Mixmi Froyo — to appeal to consumers in the natural channel, as the company partners with the Susan G. Komen Foundation for Breast Cancer Awareness month.
Fast-growing pantry staples brand SIMPLi is reinvigorating sleepy center-store categories and unlocking additional distribution in thousands of regional and independent grocers nationwide after growing nearly 500% year-over-year at Whole Foods Market...
The final installment of funding from the Meat and Poultry Processing Expansion Program (MPPEP) is expected to give independent US farmers and ranchers in rural communities a competitive advantage and lower grocery costs, according to USDA.
Building a net zero, water secure future in food & beverage
Increasing water scarcity is prompting stakeholders across the food industry to rethink and reup their stewardship practices, and in doing so they not only are reinforcing supply chains and the health of the planet, but market research suggest they could...
Despite more optimism in the economy, consumers remain vigilant on grocery spending, scrutinizing the price of discretionary foods more and leveraging digital channels for discounts, according to marketing platform company Ibotta’s latest report on consumer...
As greenwashing leads to "greenhushing," consumers are focusing on sustainable food and beverage claims that tap into their sense of health and self-preservation, with air quality and water conservation attributes set to take off in the US,...
Zero-proof beverages are gaining market traction as health-conscious consumers moderate their alcohol consumption while many shoppers also seek out functional foods to combat stress and anxiety, market research company Circana shared in a recent webinar...
The Campbell Soup. Co predicts “outsized growth” from its diverse portfolio of iconic snacks, including Goldfish crackers which has grown exponentially in recent years, despite economic headwinds that threaten a slowdown in segment sales following a multi-year...
Design is often a multi-faceted strategy that balances creativity with constraints while artfully delivering a brand’s narrative to stand out on shelves, as demonstrated by Michael Cina, owner and creative director of Cina Associates, who employed design...
Tracking the return on investment (ROI) of pop-ups involves juggling multiple metrics, but food and beverages brands have a distinct advantage in leveraging sensory experiences to build lasting loyalty among consumers both in-person and digitally, experts...
milkadamia’s flat-pack oat milk, a format made from a proprietary 2-D printing process that takes oat paste and prints it out in sheets, has potential to cut down on packaging waste and carbon emissions due to lighter shipping weights, according to milkadamia’s...
Carrot producer Bolthouse Fresh Foods has a new name, look and product lineup that celebrates the convenience and versatility of its star ingredient following the company’s split from the juice and salad dressing business with which it previously joined...
The number of small and medium-sized food and drink manufacturers bolstering their promotional giveaways to boost sales has rapidly increased – and it’s working – new data has suggested.
West African frozen meal and sauce brand Ayo Foods’ expanded from 200 retail doors to more than 20 retailers nationwide through a combination of cold calling and working with brokers to land shelf space.
Regenerative agriculture is emerging as a powerful marketing concept with recent research by ingredient supplier ADM revealing most consumers familiar with the tenets are more likely to trust and buy from brands that support the practice.
Long gone are the days when salt and pepper were sufficient seasonings for most Americans – now US consumers want bold flavors that will take their tastebuds on a global adventure, giving rise to a new class of frozen meals, sauces, spice blends and even...
Flavor exploration remains essential for consumers as they look for ways to manage their food budgets amid ongoing inflation, including by investing in herbs, spices and flavor blends that help them cook at home more and reinvent leftovers to reduce waste...
Sauces, condiments and spices are offering consumers convenient ways to experiment with global flavors at home, as the seasoning category becomes one of the fastest-growing in specialty foods, driven by the rise in home cooking and the demand for bold,...
