Labeling, marketing & advertising

How to effectively label your food product. GettyImages

How to effectively label your food product

By Donna Eastlake

Front- and back-of-pack food and nutrition information is essential. Here’s how to ensure the details are legally tight to not only attract customers, but to keep them safe.

Source: Getty/Kobus Louw

Future Food Tech Alternative Proteins

[Watch] Functional ingredients may drive diversification in milk alternatives

By Deniz Ataman

Plant-based milks offer great potential to not only mimic the nutritional profile of dairy milk, but also distinguish itself through taste, texture, functionality and technologies like precision fermentation, Lynn Dornblaser, director of innovations and...

Film tie-ins are a popular marketing strategy in food and beverage. Image Source: Getty Images/Andrew Brookes

Do film tie-ins boost sales?

By Augustus Bambridge-Sutton

Many film studios use tie-ins with food and beverage brands to market their motion pictures. But does this drive sales for the food and beverage products themselves?

Image: Getty/Justin Paget

Tesla enters the candy market

By Natasha Spencer-Jolliffe

He’s disrupted the car, space and social media sectors, is Elon Musk now coming for the confectionery industry?

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