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FOOD VISION USA 2017: ‘You can’t create authenticity from a focus group’

Can big food still innovate?

FOOD VISION USA 2017: ‘You can’t create authenticity in a focus group’

By Elaine Watson

Will big food companies increasingly buy in innovation and serve as scale up platforms for more 'authentic' small brands they didn’t create, or can they make their legacy brands resonate with new generations of consumers? Here’s what we learned...

Demand for protein snacks spurs innovation

Demand for protein snacks spurs innovation

By Elizabeth Crawford

Consumers want more protein and more snacks, yet according to recent data from Nielsen only 20% currently eat protein snacks – revealing a substantial marketing opportunity for innovative companies. Here are a few up-and-comers looking to fill the void.

Picture: istockphoto-BsWei

The Amazon effect: How will we shop for food in 2030?

By Elaine Watson

“Future generations may wonder why we took an iron trolley through cold aisles, dropped heavy boxes of soap powder into them, lifted them on conveyor belts, and then lifted them into the trunk of our car, every week!” says a new Bernstein report. But...

IFT 2017: Clean label moves beyond the ingredients list

IFT 2017 part two: Clean label moves beyond the ingredients list

By Elaine Watson

'Clean label' used to be about ousting artificial (or artificial-sounding) ingredients from food labels, but is beginning to move beyond what must be declared on the ingredients list to cover incidental additives, pesticide residues, and animal...

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