About us

About the publisher

We are William Reed, the specialist B2B media, business intelligence and events group dedicated to helping businesses succeed.

Our diverse portfolio of category-leading brands serves a global audience of almost 5M monthly users, supported by sector-specific insights & research, up-to-the-minute digital media and cutting-edge customer solutions.

We believe in the value of shared intelligence for both customers and brands alike, informing business growth through collaboration & innovation.

For more information about William Reed, please visit our corporate website

The FoodNavigator brand

William Reed’s FoodNavigator brand has been the leading online news source for the food industry for over 21 years, leveraging our digital-first position to bring powerful insights and robust information to help your business succeed.

Our team of award-winning journalists deliver daily news, analysis, online and face to face events, podcasts and video coverage of the issues and stories impacting decision makers in the food and beverage industry.

FoodNavigator-USA provides a 360-degree view of the food and beverage market, spanning everything from investment, incubation and innovation, to ingredients, food science and product formulation, labelling, litigation, regulation, consumer trends, new products and new technology.

Our editorial standards are unsurpassed and we deliver insightful content across multiple channels to the right people wherever they are operating.

To see our wide-range of global coverage, visit our sister sites: https://www.foodnavigator.com and https://www.foodnavigator-asia.com

Click here to view our editorial calendar.

The team

Elaine Watson

Senior Editor, FoodNavigator-USA
Santa Barbara, CA

An award-winning journalist with more than 20 years’ experience in multimedia business-to-business journalism and events management on both sides of the Atlantic, Elaine has covered a diverse range of topics from nutrigenomics to corporate espionage. Elaine moved from the UK to the US in 2011, and as editor of FoodNavigator-USA.com – a leading online b2b title in the US food and beverage industry – she has helped to establish the site as a pre-eminent source of news and analysis on hot button issues from cultured meat and alternative proteins to CBD and labeling conventions in plant-based foods and beverages. @EWatsonWrites

Elizabeth Crawford

Deputy Editor
Washington D.C.

Elizabeth is an experienced regulatory and business trade reporter who covers the food and beverage industries, including innovation, start-ups, health, wellness, nutrition, FDA and dietary supplements. She also is the host of FoodNavigator-USA's Soup-To-Nuts podcast. @ECrawfordwrites

Mary Ellen Shoup

Senior Correspondent
Chicago, IL

Mary Ellen Shoup is the senior correspondent for FoodNavigator-USA covering the latest consumer trends, ingredients, and new product innovation shaping the food and beverage industry. Mary Ellen reports frequently on the indoor farming sector, beverage trends, new and emerging brands, and the kids food category. @MESwrites

Our e-newsletters

FoodNavigator-USA delivers the latest industry news and analysis directly to your inbox. Click here to subscribe to the FoodNavigator-USA.com free newsletter today.

William Reed publishes a wide range of free-access websites and e-newsletters delivered free to registered subscribers. They provide industry news and analysis to industries including: food, beverage, nutrition, feed, pharmaceuticals and cosmetics. Our strategically relevant e-newsletters reach over 543,000 executives worldwide, in our chosen industries.