The 2025 Dietary Guidelines Advisory Committee (DGAC) recommends consolidating various dietary patterns into a single, inclusive Healthy US-Style Dietary Pattern that includes nutrient-dense, plant-based foods and which is accessible for all Americans.
Long gone are the days when a deal was sealed with a handshake and verbal commitment, which is why the co-founder of veggie snack startup Theo’s advises entrepreneurs to be persistent – but not annoying – about securing commitments in writing before acting.
Consumer demand for ‘gut-friendly’ foods and beverages is growing fast, and industry is innovating just as quickly to meet it. So, what’s next for this seemingly unstoppable trend?
Functional beverage brand REBBL is delivering on consumer demands for sustainability and enhanced macronutrient content with its new shakes that contain 26 grams of plant-based protein blend, including an upcycled barley.
The FDA's phase two draft guidance on sodium reduction, released on August 15, sets new voluntary targets for food manufacturers to reduce average consumption to 2,750 milligrams per day by 2024, as nearly three-quarters of Americans' sodium...
Brands are reformulating to improve nutritional value and reduce or remove ‘unhealthy’ ingredient levels. But this is not always a vote winner with customers. Why?
Welch’s Fruit Snacks’ maker Promotion In Motion (PIM Brands) went too far in ads it intended to humorously highlight the difference between its fruit snacks and those of competitors, and should discontinue messages that suggest competing products are...
A new platform designed by ADM to help food and beverage manufacturers better understand and meet the needs of weight-loss drug users brings together proprietary consumer research and science, a portfolio of targeted ingredients and more than 25 ready-to-go...
New research has linked ultra-processed foods to type 2 diabetes. How will this latest blow impact the food and beverage industry and is reformulation the only solution?
Participants who consumed three cups of coffee per day for 12 weeks had lower body fat percentages and higher muscle mass percentages, according to a recent study.
According to a recent analysis published in The Lancet, more than half of the world’s population consumes inadequate levels of micronutrients essential to health, including calcium, iron and vitamins C and E.
Babylife Organics is reducing the levels of heavy metals in baby food by carefully sourcing ingredients and committing to certified regenerative organic processes while providing caregivers an easy way to check arsenic, cadmium, lead and mercury levels...
Manufacturers have just over three years to reformulate packaged snacks, confections and beverages with six common – and controversial – food dyes if they want to continue selling their products in California schools.
Food and beverage industry stakeholders and consumer advocates are lauding FDA’s commitment to enhance its post-market assessment of chemicals in food, but they worry the agency’s proposed process is “thin on details,” including lacking sufficient transparency...
Consumers increasingly want more from their beverages – more benefits, more flavor and more fun, but they do not want more sugar nor do they want to compromise on taste, which creates a challenge for manufacturers to find the sweet spot between shoppers’...
Suja Life rebranded its line of Suja Organic cold-pressed juices and wellness shots to simplify the product’s functionality and flavors as the company grows into more occasions and dayparts with its acquisition of soda brand Slice.
Rä Foods rebranded and reformulated its line of frozen yogurts — from Mixmi to Wild About Mixmi Froyo — to appeal to consumers in the natural channel, as the company partners with the Susan G. Komen Foundation for Breast Cancer Awareness month.
Fast-growing pantry staples brand SIMPLi is reinvigorating sleepy center-store categories and unlocking additional distribution in thousands of regional and independent grocers nationwide after growing nearly 500% year-over-year at Whole Foods Market...
Biotechnology company Helaina is taking the next step in its mission to transform nutrition with human equivalent bioactive proteins by bringing its flagship ingredient – effera Human Lactoferrin – to market in the coming quarter with the help of a $45...
As greenwashing leads to "greenhushing," consumers are focusing on sustainable food and beverage claims that tap into their sense of health and self-preservation, with air quality and water conservation attributes set to take off in the US,...
Zero-proof beverages are gaining market traction as health-conscious consumers moderate their alcohol consumption while many shoppers also seek out functional foods to combat stress and anxiety, market research company Circana shared in a recent webinar...
Coffee is not just for adults thanks to Kiid Coffee, a functional beverage mix designed to help children hit their daily recommended intake of iron, magnesium, calcium and other important nutrients, the brand's co-founder David Sanborn told FoodNavigator-USA...
Nature’s Fynd is expanding into the dairy-free yogurt category with its proprietary Fy Protein to deliver nutritious solutions that meet consumer demand for plant-based alternatives that deliver taste and texture without compromise.
Fabalish, maker of chickpea-forward snacks and condiments, leverages its self-manufacturing capabilities to explore new recipes and collaborations for plant-based options that cater to vegans, flexitarians and health-conscious consumers.
Gatorade released Hydration Boosters, an electrolyte drink mix line with a “heavier lifestyle lean” than its sports-focused products, as the brand evolves its portfolio to tap into more everyday occasions, Marissa Pines, senior marketing director for...
West African frozen meal and sauce brand Ayo Foods’ expanded from 200 retail doors to more than 20 retailers nationwide through a combination of cold calling and working with brokers to land shelf space.
Regenerative agriculture is emerging as a powerful marketing concept with recent research by ingredient supplier ADM revealing most consumers familiar with the tenets are more likely to trust and buy from brands that support the practice.
Long gone are the days when salt and pepper were sufficient seasonings for most Americans – now US consumers want bold flavors that will take their tastebuds on a global adventure, giving rise to a new class of frozen meals, sauces, spice blends and even...
CPG companies developing clean-label foods and beverages are turning to natural flavors over their artificial counterparts, while consumers might be overstating the importance of more natural additives.
Sauces, condiments and spices are offering consumers convenient ways to experiment with global flavors at home, as the seasoning category becomes one of the fastest-growing in specialty foods, driven by the rise in home cooking and the demand for bold,...
Consumer interest in better-for-you and functional benefits have them reaching for products with flavors they associate with health benefits and nature, including florals, like lavender and rose, herbs such as basil, rosemary, dill and thyme, roots like...
As US consumers embrace a wider variety of seasonings to flavor their food they increasingly want to know where spices come from, their safety profile and environmental and social impact – prompting the industry stakeholders to rethink spice supply chains,...
The Campbell Soup Co. wants to drop “soup” from its name after aggressively reshaping its portfolio and business over the past six years to include snacks, sauces and easy meal solutions – all of which deserve “to see themselves in the name of the company,”...
Ingredient supplier IFF’s portfolio reflects evolving consumer demands and emerging trends in weight management , including proprietary proteins, natural flavors and fiber solutions to support satiety, enhance taste and promote overall wellness.
More Americans – especially younger generations – are drinking tea and herbal tisanes more regularly as brands lean into the beverages’ innate functional health benefits and positive sustainability story as well as enhance accessibility with innovative...
Kraft Heinz executives want credit where credit is due for “dramatically” transforming the business in the last four years against a challenging backdrop pocked with inflation, supply challenges and shifting shopping habits by adopting practices often...
Kallie Goodwin, senior vice-president of Silk, tells us why Danone North America wants to increase access to plant-based milk alternatives in US schools.
Additional protein intake for older people should begin much earlier than most consumers think, providing food and drink manufacturers with a new market to profit from.
Despite a majority (86.5%) of US households reporting they felt food secure for the entirety of 2023, government food assistance programs are critical to ensure the remaining 13.5% (18 million) households have access to healthy foods, according to a USDA...
As the US functional beverage market expands, consumers are looking for more from their drinks – including energy to fuel their activities, added electrolytes to support hydration and vitamins to boost their immunity as well as emotional and mental support...
Children's snack brand Mission MightyMe is taking its first big step beyond ecommerce, launching in select Target stores, after raising $2.3 million earlier in the year to fuel growth and raise awareness on reducing peanut allergies by introducing...
Snack and tea maker Hain Celestial beat Wall Street earnings estimates in its fourth quarter, as the company seeks to capitalize on its Reimagined strategy in fiscal year 2025, following divestitures and success in growing in away-from-home and e-commerce....
Bioscience company The Better Meat Co. is scaling up production of its allergen-free mycoprotein Rhiza with the help of a recent US Department of Defense (DoD) grant, as the company prepares its next round of funding.
Functionality is a key element of producing plant-based products. Generative AI, one start-up suggests, could boost research into protein functionality.
The use of sweeteners to reduce calorie content in food and drink is sometimes controversial, but vital to F&B manufacture. What sweeteners are used and what do they do?
Gen Z and younger millennial shoppers are using social media to find and purchase foods and beverages, providing fresh food brands and departments an opportunity to connect with these cohorts, Circana and FMI - The Food Industry Association shared in...
