If you could invent a nutrition bar for your brain, what would it look like? If you included clinically significant doses of every ingredient associated with cognitive health, it would probably look pretty expensive, concedes the founder of IQ BAR. But...
Building a kids brand can get sticky, especially when the market is full of products that typically fall into two broad buckets: conventional products crowded with mascots, superheroes, and cartoon characters; or the stripped-down, simpler look of the...
There is good news in the impending* Farm Bill for industrial hemp – which will be removed from Schedule I of the Controlled Substances Act - but this does not suddenly make the on-trend ingredient CBD (cannabidiol) legal in foods, beverages and supplements,...
US retail sales of Greek yogurt have been declining over the past two years after a meteoric growth spurt, but there are still pockets of opportunity, particularly in drinkable formats and kids’ products, claims drinkable yogurt brand Pillars, which is...
Given its success in other markets, Swedish oatmilk brand Oatly was quietly confident that it would do well in the US, says US general manager Mike Messersmith. “But the magnitude of demand and the speed with which it developed vastly exceeded our expectations.”
Hope & Sesame organic sesamemilk has a “subtle, nutty” taste, a creamy texture, and a comparable amount of protein to dairy milk, with added calcium and vitamin D, says brand owner Spinning Wheel Brands, which says consumers are starting to demand...
Given the importance placed on making a good first impression, many entrepreneurs and innovators may think they need to perfect a product before they introduce it to the market – but according a co-founder of the cold brew nitro-infused coffee company...
All too often new food and beverage companies and brands are launched by “idea people” who are passionate and have identified a real consumer need, but they don’t know to sell their product or structure their company for growth – increasing the chance...
From carbonated cold-pressed juice and sesamemilk to ice tea infused with hops, new beverage concepts are hitting the market every week. But which emerging trends have real staying power? FoodNavigator-USA headed to BevNET Live Winter 2018 in Santa Monica...
HopTea - winner of the BevNET Live Winter 2018 New Beverage Showdown competition - is a lightly carbonated unsweetened tea flavored with hops, a new beverage concept designed to appeal to tea drinkers and beer lovers.
Seattle Food Tech – a start-up seeking to carve a distinct niche in the burgeoning plant-based meat market by targeting schools, hospitals, universities, and the military with plant-based chicken nuggets – has raised $1m and hired a VP of business development.
Once a niche ingredient, pea protein is now the #2 player in the burgeoning plant-based protein market behind soy, with key players ratcheting up capacity to meet growing demand. FoodNavigator-USA (FNU) caught up with Tyler Lorenzen (TL), president at...
'We’re not marketing Gimmies based on parental claims, we’re marketing it based on what kids want'
Chobani is hoping to unlock an incremental growth opportunity in the sluggish yogurt category with the launch of Gimmies, a dedicated brand supported by a new set of characters designed to appeal to kids aged five to nine, who it says are not well-served...
There is a lot of science supporting both the safety and efficacy of probiotics, and the community should do more to talk about this science, says the new director of scientific affairs at the International Probiotics Association.
Little Dish, a fresh baby food company (targeting toddlers) founded in the UK, is set to launch in the US market where fresh baby food is still a developing but promising concept for retailers, founder Hillary Graves shared at FoodNavigator-USA's...
