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FOOD VISION USA 2017: ‘You can’t create authenticity from a focus group’

Can big food still innovate?

FOOD VISION USA 2017: ‘You can’t create authenticity in a focus group’

By Elaine Watson

Will big food companies increasingly buy in innovation and serve as scale up platforms for more 'authentic' small brands they didn’t create, or can they make their legacy brands resonate with new generations of consumers? Here’s what we learned...

Picture: istockphoto/cmcderm1

Dr Richardson: 'Strategic plans empower entrepreneurs to say ‘no’ to the wrong opportunities'

GUEST ARTICLE: Why entrepreneurs need a strategic plan

By Dr James Richardson, founder, Premium Growth Solutions

With retailers increasingly open to stocking premium products from emerging brands, and Amazon offering a great platform to help entrepreneurs reach a nationwide audience, it might seem like there's never been a better time to start a food &...

REBBL's organic coconut milk elixirs (MRSP $3.99), which are sweetened with coconut sugar and stevia extract, contain 120-190 calories per 12oz bottle

‘The worst thing you can do is lose your focus when your brand is taking off like a rocket ship’

REBBL CEO: We’re moving towards a $20m+ run rate

By Elaine Watson

Adaptogens are still a novel concept for most US consumers, but the success of REBBL – an organic coconut milk-based beverage brand packed with ashwaganda, turmeric, and other staples of Ayurvedic medicine – suggests the ‘super herb’ concept has legs,...

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