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Source: Plink!

Plink! The effervescent future of functional beverages

By Elizabeth Crawford

Once associated with refreshment and relaxation, the crack of a can or hiss of gas following the twist of bottle top is becoming a source of anxiety for some consumers who associate it with single-use plastic, broken recycling systems and unwanted litter.

Photo Credit: GettyImages / FilippoBacci

Frito-Lay: Flavor combinations and discovery drive snacking purchases

By Mary Ellen Shoup

Consumers have heightened interest in flavor twists and combinations (e.g. salty & sweet, tangy & spicy) and are less driven by brand recognition and familiarity when it comes to their snacking purchases, finds Frito-Lay North America in its recent...

Source: E. Crawford

Summer Fancy Food Show

Packaging innovations help wake up sleepy categories by adding fun, convenience

By Elizabeth Crawford

By leveraging packaging innovations that increase fun and flavor while decreasing mess and monotony, startups at the Summer Fancy Food Show in New York this month are waking up sleepy categories, expanding their segments’ traditional user bases and standing...

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