All news articles for July 2024

Unilever's volume growth in some areas has improved since Q1. Image Source: Augustus Bambridge-Sutton

Unilever aims to grow through volume, not price

By Augustus Bambridge-Sutton

Unilever’s half-year results showed a decline in pricing growth due to deflation in some markets. Instead, the company wants to grow through volume.

Consumption of ultra-processed food is high among adolescents. Image Source: Getty Images/	zoranm

Which age group consumes the most UPFs?

By Augustus Bambridge-Sutton

Ultra-processed foods are consumed in large quantities in the developed world. According to a new study, adolescents are particularly keen consumers.

Butter Buds expands beyond butter, focuses on dairy concentrates

IFT FIRST 2024

Butter Buds expands beyond butter, focuses on dairy concentrates

By Deniz Ataman

Butter Buds, a supplier of dairy concentrates and flavor solutions, is rebranding itself to reflect its expanded product line and focus on meeting the evolving needs of the dairy and non-dairy markets, Mike Ivey, national sales director at Butter Buds...

Image: Getty

Should you be marketing on the metaverse?

By Natasha Spencer-Jolliffe & Jess Spiring

As one confectionery firm launches its own candyland on Roblox to appeal to young gamers, we explore the merits of brand-building in virtual reality

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