The old adage that it isn’t just what you know, but who you know could not be truer than for company founders in the highly competitive food and beverage industry, according to the serial entrepreneur behind the seed-stage company Farma Genetix.
Creating an entirely new product or launching a business may feel impossible at times, especially when so-called experts say something can’t be done, but according to the co-founders of Hidden Gems Beverage Co. anything is possible with the right network...
With the term ‘bean chips’ now dropped from its logo, the Beanfields brand could expand into multiple areas of the snacks aisle – and even beyond – says CEO Arnulfo Ventura, who caught up with FoodNavigator-USA at last month’s Winter Fancy Food Show....
As consumer demand for and sales of non-dairy milk alternatives continue to climb, so too are the number of players and variety of products in the space – making it more difficult for newcomers to standout unless, like Canadian-based YoFiit, they offer...
When most people think about curling up with a cup of hot tea they don’t think about opening their freezer first – but that is exactly what the makers of Millennia Tea are asking consumers to do, and in exchange they promise a beverage that is packed...
Rising consumer concern about climate change is a powerful – but underused – marketing lever for plant-based products, according to new research from the Yale Program on Climate Change Communication.
Made with five ingredients: cashews, water, Himalayan pink salt, nutritional yeast, and cultures, Nuttin Ordinary is seeking to stand out in the burgeoning plant-based cheese category with a short, clean ingredients list and a product that doesn’t try...
There’s the audacity of hope, and then there’s the hard data proving that most new food and beverage brands are quickly consigned to the dustbin of history. But some do manage to ride that magical CPG skate curve. So what are they doing differently?
As the number of food accelerators and incubators has increased in recent years, the barrier for entry into the market has decreased – and while this makes launching a new product or company easier, it has made cutting through the competition and finding...
After more than a decade working in the food industry, Hector Saldivar knew the lay of the land better than most aspiring entrepreneurs when he quit the day job in 2016 to start his own food brand, Tia Lupita, and part of that was knowing the power of...
‘Authenticity’ has become a popular marketing buzz word to attract consumers who want to know more about their food and experience something ‘real,’ but for the better-for-you Mexican-American company Siete Family Foods ‘authenticity’ is a pivotal component...
The FDA has promised to provide more clarity over CBD “in the coming weeks.” But how should brands navigate the regulatory minefield in the meantime, and what options does the agency have?
