At Natural Products Expo East in Baltimore last week, organic and gluten-free front-runner Mary’s Gone Crackers unveiled new packaging designed to clarify consumer confusion around its name, better stand out on shelf and highlight both its nutritional...
The success that brands incubated online often enjoy with direct-to-consumer marketing and distribution doesn’t always translate well to brick and mortar, but according to Soylent’s VP of sales Melody Conner building a company online first can provide...
For entrepreneurs with lofty ambitions of disrupting the status quo, partnering with businesses that share their vision can not only help them reach their goals faster, but also can magnify their impact.
When it comes to advertising on Amazon, most companies use and see strong returns from search-related sponsorship options, but one digital marketing expert notes the platform has a full suite of underused options that are worth exploring to better drive...
With eMarketer analysts estimating that at least 50% of all US households will be Amazon Prime members by the end of the year and 56.9% will be by the end of 2021, there no denying the website’s sales potential – but according to one online marketing...
When starting out most entrepreneurs could use a hand, especially when it comes to making their products, but finding the right kind of help isn’t always easy and picking the wrong partner can negatively impact the brand – lessons that the founder of...
Synthetic biology specialist Amyris says it remains confident it can capture 30% of the global stevia sweeteners market by 2022 with purecane, a Reb M sweetener produced from cane sugar by a modified yeast strain, that it claims gives it a competitive...
Overnight success stories often are attributed to being in the right place at the right time, but according to the founder of the startup Uplift Food that doesn’t mean the circumstances were serendipitous or that entrepreneurs should wait for an opportunity...
The amount of capital flowing into the food & beverage industry is rising rapidly with recent research from Food+Tech Connect reporting a 34% increase in funding worth $1.45 billion going to startups in the space in 2018 compared to $1.08 billion...
When you think of a successful leader, who do you envision? Someone experienced? Someone with a wide support network? Someone whose mettle has been tested and proven?
Accurately identifying an unmet need in the crowded food and beverage market and then developing the perfect product to fill it should be a straight forward recipe for success – unfortunately, in most cases isn’t enough.
For many startups the idea of launching at Walmart before establishing a loyal fan base and supply chain at independent stores or in the natural channel may sound completely crazy, but the retailer is hoping to change this perception through its new emerging...
Consumers increasingly want products that are better for them, but also better for the planet – unfortunately, it is not always easy to tell which products are healthy or sustainable, which is why it is important to use claims that resonate with shoppers...
Dutch company Gabanna is creating a new market for Ugandan 'matooke' green bananas using the starchy, low-sugar flour in new product applications from pasta, cereal, and snacks to a standalone ingredient for food manufacturers.
Supplementation with a hemp-derived, CBD-rich extract for six weeks led to significant improvements in sleep and reductions in appetite, according to results of a randomized clinical trial in healthy adults.
