Nooyi's idea of launching lady Doritos has been disputed by PepsiCo. Pic: ©GettyImages/AntonioGuillem

PepsiCo refutes launch of Doritos for women

By Douglas Yu

PepsiCo has called reports of it launching snacks specifically for women inaccurate, noting 'We already have Doritos for women - they’re called Doritos - and they’re enjoyed by millions of people every day.'

Manuka bush and bee. Image © Getty Images / purefocus

Manuka Honey: Buzz builds for New Zealand superfood

By Stephen Daniells

Famed for its health benefits, Manuka honey is beginning to make a mark in the US, with market leader Wedderspoon reporting record-breaking sales across all retail channels in 2017.

How defensible is the SMASHMALLOW brand?


How defensible is the SMASHMALLOW brand?

By Elaine Watson

The proposition is deceptively simple. Take marshmallows - a product Americans can typically find in large clear bags in the baking ingredients category – add some gourmet flavors and a cleaner label, put them in a re-sealable pack and create a new usage...

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