Snacks

Film tie-ins are a popular marketing strategy in food and beverage. Image Source: Getty Images/Andrew Brookes

Do film tie-ins boost sales?

By Augustus Bambridge-Sutton

Many film studios use tie-ins with food and beverage brands to market their motion pictures. But does this drive sales for the food and beverage products themselves?

Source: Getty/	lechatnoir

Price-conscious snackers seek value, global flavors in-store

By Deniz Ataman

Price-conscious consumers are increasingly seeking healthier yet affordable snack options and shopping for new global flavors in-store, creating a significant opportunity for brands and retailers to develop more engaging and diverse offerings, according...

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