Beverage

Celsius hits $1bn brand status with PepsiCo's help

Celsius hits $1bn brand status with PepsiCo's help

By Ryan Daily

Better-for-you energy drink brand Celsius leverages its PepsiCo partnership to reach $1bn in sales while exploring how to bring consumers into the category with unique flavors, CEO John Fieldly shared during the Goldman Sachs Global Staples Forum this...

Pic:getty/helenddavies

Oakland soda tax reduces sugary drink purchases

By Rachel Arthur

Residents in Oakland, California have bought fewer sugary beverages since a local soda tax went into effect, says a study from UC San Francisco. The study also found savings in health care costs and compared them to other public health policies.

EverGrain creates sports nutrition offerings with beer leftovers

EverGrain creates sports nutrition offerings with beer leftovers

By Danielle Masterson

AB InBev’s sustainable ingredient business, EverGrain, said it’s poised to disrupt the performance beverage category this year with the launch of two products that use EverPro, a barley protein made from upcycled brewer’s spent grain.

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CBD coffee: fad or the future?

By Olivia Brown

Following an increasing popularity and a heightened influx of brands promoting the CBD and coffee pairing, touting an ability to reduce side effects associated with caffeine, a regulatory expert has warned the research backing the benefits is inconclusive.

Beverage, better-for-you drive CPG deals in 2023

Beverage, better-for-you are driving CPG deals in 2023

By Ryan Daily

For all the talk of higher interest rates and tighter capital, large CPG food and beverage brands are still acquiring brands to bolster their portfolios, especially in beverages and the better-for-you category, John Siegler of BMO Capital Markets shared...

Zurvita blends brain health, energy benefits with instant coffee drink

Zurvita blends brain health, energy benefits with instant coffee drink

By Ryan Daily

Plant-based company Zurvita is blending the energy-boosting properties of coffee with functional brain health benefits in its latest instant coffee Zurge, as the brand looks to expand its presence in both these categories, Ideneth Vega, SVP of strategy,...

Health-Ade CMO says kombucha “is here to stay,” ready for growth

Health-Ade CMO says kombucha “is here to stay,” ready for growth

By Ryan Daily

With a new can format and marketing campaign geared towards younger consumers, Health-Ade is looking to grow its brand and expand its base by tapping into occasions and capitalizing on greater consumer awareness of gut health, Health-Ade CMO Charlotte...

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