Chamberlain Coffee continues RTD expansion, launches Oatmilk Lattes

By Deniz Ataman

- Last updated on GMT

Source: Chamberlain Coffee
Source: Chamberlain Coffee

Related tags Chamberlain Coffee RTD coffee oatmilk

The Gen Z-oriented coffee brand Chamberlain Coffee released Salted Caramel and Mocha oatmilk lattes last month to “appeal to those that like a sweeter coffee and prefer oats as their top choice of milk,” Christopher Gallant, CEO, told FoodNavigator-USA.

A previous formulation of Chamberlain Coffee’s RTD lattes featured almond milk and coconut cream, and the brand made the decision to change its formulation after “fan feedback.”

“We offer a plant-based, low sugar product in fun flavors that our fans love. We listen intently to our audience and are constantly evolving our products to make sure our core consumers love them. That’s how our latest version of our ready to drink latte – made with oatmilk – was born,” Gallant elaborated.

The $11.2bn US RTD coffee market​ is poised for growth, with a projected CAGR of 5.95%, driven by consumers returning to a more on-the-go lifestyle seeking convenient caffeine formats.

Estimated to reach $1.37bn by 2029, the oat milk market​ is also seeing growth among plant-based milks, followed by almond and soy milks. Coveted for its creamy and neutral flavor, and ability to blend smoothly into coffee drinks, oat milk has grown in popularity among vegetarian, vegan and flexitarian Gen Z and Millennial consumers, in addition to those consumers seeking allergen-free and low-fat claims.

Since Chamberlain Coffee’s initial expansion into the RTD category in April, the company has “reached an entirely new customer base” who are looking for a convenient, “afternoon pick-me-up,” sweetened with natural sweeteners, cane sugar and date syrup, Gallant explained.

The 12-ounce cans, designed in the brand’s signature playful and vibrantly colored packaging, retail for $2.98 per can. Available on retail shelves in Walmart and Alberton’s, as well as Amazon, Chamberlain's retail strategy highlights the brand’s commitment to expanding accessibility to a wider audience, Gallant emphasized.

Of the brand’s other categories, which include its ground coffee and espresso blends, cold brew bags, matcha powders and tea bags, Gallant said it’s seeing growth among its categories across core channels, like DTC, Amazon and select retailers.

“It’s important to us to be available to our customers whatever their drink preference and shopping habits may be,” he added.                                                                                           

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