The Startup Pavilion at the Institute of Food Technologists’ annual Food Improved by Research Science and Technology (IFT FIRST) conference in Chicago this month will feature 100 food and tech businesses ranging from pre-seed to growth stage featuring...
Plant-based ingredient company Fooditive is helping US CPG companies develop better-for-you products with its Keto-Fructose, a sweetener that is similar to allulose and provides a fraction of the calories of sugar, company CEO Moayad Abushokhedim told...
Non-alcoholic bitters brand seasn is adding a dash of sophistication to mocktails and cocktails, as it enters the US market at a time when consumers are seeking better-for-you and premium beverages, Ben Branson, founder of Pollen Projects and Seedlip,...
In an era where money is tight for consumers and companies alike, and leeway for new products to fall short of expectations is even tighter, many CPG companies are rethinking their innovation investment strategy to make fewer but bigger bets – a strategy...
Professionals tasked with creating the future of online shopping experience are facing technology budget cuts, underscoring the need to justify the return on investment of new and enhanced omnichannel capabilities, experts shared at the Digital Food &...
Whipnotic, maker of flavored whipped cream using a patented flavor swirl technology, was one of five food and beverage startups to compete in Naturally New York’s pitch slam earlier this month for the $150,000 prize package and potential placement at...
At the Summer Fancy Food Show in New York City last week, health claims were downplayed and flavor came first – for real – followed by personalization with more brands offering consumers ways to dial up or down the heat, tang, funk and other characteristics...
Innovative startup Hydrosome Labs is leveraging ultra-fine bubbles to overcome significant roadblocks to the development of alternative proteins via precision fermentation, including capacity constraints, by dramatically increasing yield from the same...
Consumers seeking clean labels historically have given a pass to plant-based meat and dairy alternatives, even though they have long lists of unfamiliar or difficult to pronounce ingredients, but that may be changing as the category’s health halo dims...
Equitea, maker of cold brewed USDA organic teas, wants to destigmatize mental health and improve access to wellness products, the company’s co-founder and CEO Quentin Vennie told FoodNavigator-USA during BevNet Live in New York earlier this month.
The early retail success of functional beverage startup Crunchy Hydration shows sugar – or its low- and no-calorie counterparts – are not a necessary ingredient for success in a category that is laden with sweeteners used to mask the sometimes bitter...
Building a packaged food or beverage business from scratch can be expensive and overwhelming for entrepreneurs, but Startup CPG is making it a little easier with a suite of free tools, extensive networking opportunities and a safe space for founders to...
An end may be in sight for the capital crunch that has slowed innovation, growth and M&A activity in the food and beverage space in recent years, according to one investment insider, but she warns the timeline is longer for closing deals and the bar...
Taking nods from his career as director of performance for the New York Knicks and the Los Angeles Lakers, Mubarak Malik developed sports drink brand Barcode with a formulation that aligns with fitness and recovery, and includes vitamin D3, an uncommon...
Liquid Death has turned the bottled water category on its head: with its energy-drink-esque branding and novel approach to marketing ('Murder your thirst!' declares the brand's tagline). Mike Cessario, founder and CEO, sits down with BeverageDaily...
Sparkling water brand Aura Bora is turning negative comments about its brand into a positive with its Chili Watermelon flavor, made possible through a collaboration with candle company P.F. Candle.
As the media landscape has become more fragmented in the past ten years, social media has emerged as one of the most influential sources of information on the consumer path to purchase and many companies are shifting advertising dollars accordingly –...
Food and beverage brands should focus on the fundamentals of growing slowly and strategically to set up long-term success while also complementing a founder's vision with a team of experts with diverse skillsets, Seth Goldman, co-founder and chief...
A class action lawsuit accusing better-for-you soda maker Poppi of misleading consumers about the prebiotic benefits of its beverages could force the industry to standardize marketing for these ingredients, according to one industry player.
Coca-Cola has solidified its status as the world’s most chosen FMCG brand with a staggering global reach. But other beverages have also seen standout performances this year...
The U.S. Food and Drug Administration (FDA) landed approval to launch its long-awaited Human Foods Program, which unifies its food safety and policy oversight into one organization, marking the agency's most significant restructuring in recent history.
Sweet and spicy (swicy) play into consumers’ ongoing pursuit of diverse, globally inspired taste experiences, and are reflected in recent brand ad campaigns.
While bayjoo’s founder Ana Bautista Lee embarked on the solopreneur path to bring bayjoo, a traditional Caribbean beverage, to the United States, she relies on a vast network of other founders and experts to help her navigate the competitive and complex...
CVS is putting the ‘fun’ in functional food with the launch of more than 40 snacks, beverages and grocery items with trendy flavors and ingredients consumers want, including probiotics, fiber, protein and superfoods like turmeric and goji berries under...
'Holistic hydration' and 'hydration+' appeared as popular concepts across the Vitafoods tradeshow in Geneva earlier this month, with Arla Foods Ingredients and PharmaLinea offering dynamic options.
FDA’s determination that tara flour, a plant-based protein that could have sickened hundreds of people who consumed it in a Daily Harvest dish two years ago, is not Generally Recognized As Safe could have negative consequences for tara gum, a hydrocolloid...
Nearly two-thirds of Americans are willing to swap meat for plant-based alternatives, and more than half have tried an alternative protein – but of those that have tried, nearly a quarter have not done so a second time, according to research cited by...
Virginia Dare recently unveiled its new headquarters in Carteret, NJ, a significant milestone in its century-long history. The facility, double the size of its former Brooklyn location, is designed to enhance processing efficiency and customer collaboration...
More than 100 organic industry stakeholders converged on Capitol Hill in Washington last week to lobby for increased funding, continuous improvement for certification standards, access to additional market data and improved coordination for research and...
The Coca-Cola Company is launching Coca-Cola Lens: an insights platform, available to all, that shares data and experience from hundreds of thousands of retail and foodservice outlets in North America.
New data from the Organic Trade Association shows organic sales “bouncing back” after a post-pandemic and inflation-induced slowdown in incremental grown in recent years, with research from SPINS suggesting the products best positioned to seize this growth...
The world’s top orange production regions are struggling: putting pressure on the global supply of oranges for the juice industry. Beverage brands are finding innovative ways to deal with high costs and shortages.
Like many other commodities, tea is increasing in price. This is due to instability: instability in the climate and instability in the world of geopolitics.
Consumer tolerance is running out for food and beverage companies raising prices to offset inflation, based on volume and sales declines reported by several large CPG manufacturers during the most recent round of quarterly earnings calls.
Laird Superfood is giving the best part of waking up – coffee – a functional boost with the release of its new protein-rich creamer, the brand’s VP of Marketing Martha Opela told FoodNavigator-USA.
Update is redefining the energy drink category with its star ingredient, paraxanthine, a metabolite of caffeine that provides the uplifting benefits of caffeine without the negative side effects, company Co-founder and CEO Daniel Solomons told FoodNavigator-USA...
Finalizing FDA’s massive reorganization to create a unified Human Foods Program under one leader is the “number one” priority ahead of the November presidential election, which could impact the agency’s focus if a new administration wins office, agency...
Mio liquid water enhancers’ brand refresh blends flavor and function to provide a simple solution for consumers with multiple beverage needs, as well as bright packaging that communicates wellness, Samantha Mills, director of brand communications for...
Ingredient company Ingredion’s PURECIRCE Clean Taste Solubility Solution (CTSS), a natural stevia-based sweetener, can reduce and replace sugar without the lingering bitter notes typically associated with Reb A.
New Zealand-based non-alcoholic (NA) beverage brand Free AF is expanding in the US in Walmart and Target stores, company Founder Lisa King told FoodNavigator-USA in a Startup Spotlight interview.
Olipop commemorates Barbie’s 65th birthday with a new Peaches & Cream flavor of its gut-friendly soda, as the brand expands into the convenience and gas channel, Steven Vigilante, the company’s director of growth and partnerships, told FoodNavigator-USA....
The Coca-Cola Company anticipates “flat to modest growth in volume” in North America despite characterizing the US consumer as “in good shape” with only modest “compression” among lower-income shoppers, and reporting positive response to stepped-up innovation,...
![[Podcast] Founders’ Fundamentals: Iced tea vet Seth Goldman discusses brand-building basics](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/food-beverage-nutrition/foodnavigator-usa.com/article/2024/06/12/podcast-founders-fundamentals-iced-tea-vet-seth-goldman-discusses-brand-building-basics/17497459-10-eng-GB/Podcast-Founders-Fundamentals-Iced-tea-vet-Seth-Goldman-discusses-brand-building-basics.jpg)
