NPD Trend Tracker: The functional beverage edition

29-Apr-2024 - Last updated on 29-Apr-2024 at 08:47 GMT

This week’s new product development round-up is celebrating all things functionality in the beverage category. From mushrooms to adaptogens and CBD, we profile the latest drinks and ingredients promising much more than hydration.

GettyImages/efetova

Coffee in a can…with collagen

Getting ‘mindful’ with mushrooms and adaptogens

CBD hits Iceland with ‘frozen prices’

Coffee gets a toffee nut makeover

Gut shot triple threat

Related news

Related products

Your End-to-End Energy Drink Solution Provider

Content provided by ADM | 13-Sep-2024 | White Paper

Unlock the Future of Energy Drinks with ADM! As the market grows and evolves, consumers demand more than just a quick energy boost.

ROHA ChromaFine Micronized Colors: Zero Specking, 100% Intensity

Content provided by Roha | 16-Jul-2024 | White Paper

Elevate your food products to new heights with ROHA's ChromaFine micronized colors!

Zone In With Cognizin®

Content provided by Kyowa Hakko (US) | 08-Jul-2024 | White Paper

Did you know 53% of U.S. cognitive health consumers are interested in beverages for cognitive health?

11 Important Aspects of US Food Regulations

Content provided by SGS Nutrasource | 25-Jun-2024 | White Paper

Are you navigating the complex world of regulatory affairs to ensure ingredient and product compliance? We are delighted to present our FAQ guide, reviewed...