‘Influencers’ are increasingly sought after by brands looking to connect with their target audience via a trusted intermediary, and pediatricians are about as trusted as they come if you’re trying to reach parents of young children. So how can you put...
Check out FoodNavigator-USA’s latest gallery of new products hitting US shelves, spanning probiotic oatmeal and butter coffee creamers to flank steak jerky and keto-friendly pizza.
With consumer conversations driving about one out of every five purchases, it’s important to pay attention to what is being said both online and offline. So which food brands in the U.S. are doing it well and why?
Protein water brand Protein2o is on an “amazing growth trajectory,” said its president Andy Horrow. It’s poised for more growth after securing a distribution deal in 900 Publix stores.
Women, and Millennial women in particular, are more interested than ever in global foods and flavors, with ingredients like chipotle peppers, hoisin and kimchi increasingly found on the pantry shelves.
Sales at Humm Kombucha surged by 125% in 2017, say its co-founders, who are developing a production facility in Roanoke Virginia three times the size of their current 40,000sq ft facility in Bend, Oregon, and claim to have developed a patent-pending process...
According to recent research from Innova Market Insights, consumers are making more mindful choices about their diets and it is changing how they evaluate products, including pushing them to look more closely at ingredient decks and to consider the product’s...
Parents are monitoring sugar content in their kids’ food and beverage products more closely than ever, presenting traditional ‘kid-friendly’ categories such as juice with an opportunity to create more low- to no-sugar options.
In the early days, the economics of making organic kombucha – by hand – were not for the faint of heart, recalls Health-Ade co-founder Daina Trout during a tour of the company’s production facility in Torrance, CA, with FoodNavigator-USA. “We were making...
Through a two-prong approach focused on innovation and acquisition, Nestle is remaking its image from a company perceived in the US to make primarily chocolate and confections to one that is “fit for the future” with brands across multiple categories...
Israeli start-up DouxMatok has partnered with German sugar giant Südzucker to produce, market and sell its patented sugar-reducing technology to Europe.
As it seeks to respond to today’s sugar-wary consumers, Coca-Cola has been boosting the sugar-free varieties in its trademark Coke portfolio. And while critics might point to the potential confusion between brands (how many people know the difference...
With the Paris Agreement’s goal of limiting global warming at risk, the Kraft Heinz Company is stepping up its commitment to reduce its carbon emissions, and in doing so likely will draft many of its suppliers along with it.
