Beverage

The proposed rule does not mention foods produced via techniques such as gene editing. Picture: istockphoto, vchal

USDA proposed rule on GMO labeling raises more questions than answers

By Elaine Watson

The U.S. Department of Agriculture (USDA) has published a long-awaited proposed rule to establish GMO labeling standards (the National Bioengineered Food Disclosure Standard), but still leaves most of the key questions – including how to interpret its...

Essentia CMO: ‘Quite frankly, this brand is on fire’

Essentia CMO: ‘Quite frankly, this brand is on fire’

By Elaine Watson

Essentia positions itself as a “supercharged ionized alkaline water that’s better at rehydrating,” but its recent meteoric growth 20 years after launch (sales surged 84% to $136m in measured channels in the year to March 25, 2018*) reflects a shift in...

Dr Gottlieb:

PBFA: Changing course now could put the FDA in a legal bind

FDA commissioner weighs into plant-based ‘milk’ debate

By Elaine Watson

FDA commissioner Dr Scott Gottlieb says the agency is “actively” exploring whether consumers are being misled by the use of terms such as ‘milk’ or ‘yogurt’ to describe plant based products, but says the FDA's radio silence on this issue in recent...

The new Diet Coke cans

Diet Coke returns to growth in North America

By Rachel Arthur

Coca-Cola says its recent re-brand for Diet Coke has helped return the brand to volume growth in North America: while it is upbeat about trademark Coca-Cola as a whole with growth for classic Coca-Cola and the new Coca-Cola Zero Sugar.

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