PepsiCo is using Rockstar Energy as the core of its energy-drink strategy, while leveraging its partnership with Celsius to tap into leading consumer trends, Fabiola Torres, GM & CMO, SVP Energy Category at PepsiCo, told FoodNavigator-USA.
The Gen Z-oriented coffee brand Chamberlain Coffee released Salted Caramel and Mocha oatmilk lattes last month to “appeal to those that like a sweeter coffee and prefer oats as their top choice of milk,” Christopher Gallant, CEO, told FoodNavigator-USA.
The New Year will bring a renewed focus on clean-label and better-for-you products, including a desire or the “best of both worlds” as consumers gravitate towards indulgent products making functional health claims, as well as products that are better...
Once a soda giant, Coca-Cola has evolved its portfolio into categories that would once have been unimaginable for company (take, for example, RTD alcohol or AI-generated flavors). So how does the company steer its innovation efforts towards success?
As the debate on weight-loss drugs like Ozempic and public health continues, CPG companies have a range of opportunitied to create healthier products now, which can have meaningful impacts on consumer health, Hank Cardello, leadership solutions program...
Nearly doubling its size since 2019, the Austin-based venture capital firm secures its new funding round with backing from returning limited partners, family offices, entrepreneurs, and athletes.
Functional beverage brand Mitra9 has released a reformulated cleaner label product ahead of retail expansion plans, as the company looks to improve margins and reduce costs, brand co-founder and CEO Dallas Vasquez told FoodNavigator-USA.
Greek yogurt behemoth Chobani is taking another shot at the coffee category as part of broader, yet hit-and-miss strategy to diversify beyond yogurt, with the acquisition of La Colombe for $900m, announced Friday.
As caffeine content in energy drinks climbs to new heights, some countries and retailers are banning the products or imposing age restrictions. In the US and UK, there are no national regulations that ban the sale of highly-caffeinated energy drinks,...
Grocery technology and delivery company Instacart estimates since its launch in 2012 it has helped drive nearly $8m in incremental revenue for the US grocery industry and helped thousands of CPG brands and produce providers reach new customers and generate...
High-quality consumer data is essential to successfully innovating and marketing new CPG products – but it is also expensive and difficult to obtain via traditional research methods, and it can take so long to gather and analyze that it could be out of...
Consistent branding and values can create a stronger business over time compared to chasing trends or copying the competition, which can dilute a brand's long-term impact, according to Zevia CEO Amy Taylor.
Beverage startups need to prioritize strategic merchandising, promotions, and digital strategies over rushing to get on store shelves to grow their brand, advised Bill Sipper, consultant and manager partner at Cascadia Managing Brands, in an interview...
Plant Press founder Ariana Farahani took to the stage at the BevNET LIVE event this week to share her brand’s vision for a clean energy drink during the New Beverage Showdown, as the brand readies for retail expansion with the help of a $1.2m seed round.
Hard seltzer pioneer White Claw is launching White Claw 0% Alcohol in the US in January: ‘a radically new beverage’ that is designed to combine White Claw flavors with hydrating electrolytes while replicating the complexity of alcohol.
Keeping costs in line and managing margins of at least 30% after trade spend is essential for creating an enduring brand in today's economic landscape, beverage industry veteran Seth Goldman advised during BevNET 2023.
Functional and wellness attributes and mood-boosting and naturally sweetened drinks are primed for growth in the year to come, Scott Dicker, market insight director at SPINS, shared at BevNET Live.
FDA has approved the use of Oterra's and Ecoflora's natural blue color created from the fruit of Colombian jagua trees for use in foods and beverages, Nicolás Cock Duque, executive chair for Ecoflora, told FoodNavigator-USA.
FDA, USDA and EPA want to make it easier for producers, manufacturers, retailers and food service providers to give to those in need nutritious food that would be wasted by offering financial incentives and tax credits to encourage donations, developing...
Supergut is expanding its gut-health brand to a wider audience with its launch in Sprouts in the new year and as it looks to compliment GLP-1 drugs like Ozempic, brand CEO and founder Marc Washington told FoodNavigator-USA.
Snacking in the US continues to climb, according to data from Circana, despite predictions that a surge in the frequency and sales of snacks during the pandemic was unsustainable and would revert to pre-COVID levels as consumers returned to in-person...
Supplementation with a standardized Ashwagandha root extract may reduce stress and anxiety in healthy individuals with mild to moderate stress-related symptoms, compared to placebo, says a new study from Sabinsa.
Mintel's 2024 food and drink trends list for North America shows consumers will be concerned about their health, the environment, and how AI might make their lives easier, Jenny Zegler, director of Mintel Food & Drink, shared during a webinar....
Nearly 150 dairy industry stakeholders, including producers, entrepreneurs and investors, gathered at a winery in idyllic Livermore, Cali., earlier this month to celebrate the winners of the 5th Real California Milk Excelerator competition, which scoured...
Front of package nutrition labeling intended to help consumers select healthier foods and beverages by potentially calling out the amount of added sugar and other nutrients of interest could unintentionally expose children to higher levels of non-nutritive...
Increased scrutiny of environmental sustainability claims by regulators and competitors has many brands turning to third-party certifications to reassure consumers about claims’ veracity and to protect against litigation – but recent movements in the...
Warning letters sent last week by the Federal Trade Commission to two food industry trade groups and a dozen online health influencers questioning the adequacy of paid partnership disclosures may not be a harbinger of impending enforcement that some believe,...
Contrary to high-profile headlines about sliding sales of meat alternatives, consumer demand for plant-based products across categories continues to climb, but for the segment to reach its full potential – and continue expanding its consumer base – new...
This week, join FoodNavigator-USA and stakeholders across the supply chain, including Eat Just, The Hartman Group, Oishii, NotCo, Instacart, NIQ, Consumer Brands Association, FMI – The Food Industry Association, Cargill and more for our three-day Futureproofing...
The functional and perceived health benefits of tea and coffee paired with their familiarity and diverse usage occasions across dayparts make them ideal platforms for beverage manufacturers to meet consumers’ evolving preferences for indulgence, health...
Research showing consumer preferences for sweetness intensity may not be as easy to reduce as their preferences for sodium suggests a “stealth health” approach of slowly lowering added sugar across the food supply may not be an effective strategy for...
Once a collector – if not always capable caretaker of – disparate food and beverage brands across categories, Hain Celestial has pared back its portfolio and now is focusing on five “consumer centric” platforms, including snacks, baby & kids, beverages,...
CPG companies reducing sugar content to meet WHO and other health organization guidelines are increasingly relying on a variety of natural sweeteners, as the industry walks a precarious line in meeting those reduction goals and consumer demands, according...
There has been a rising consumer demand for functional drinks promoting relaxation and wellbeing over boosting energy following the COVID-19 pandemic, but an expert says a ‘hero ingredient’ and ‘hero brand’ are needed to propel the category into the spotlight.
Olipop is the first beverage to join the NutraStrong prebiotic verified product certification, which is administered by SGS Nutrasource Pharmaceutical and Nutraceutical Services. The new program was developed in collaboration between the Global Prebiotics...
Women’s diverse nutritional needs have long been overlooked or pigeonholed to focus primarily on appearance, but a new class of products made by women, for women across life stages are on the rise as is research to support the development of sex-specific...
Dark chocolate “can be contaminated with lead and cadmium, two heavy metals linked to serious health problems,” Consumer Reports warned this week, referencing its 2022 test of 23 chocolate brands; while the National Confectioner Association reaffirms...
According to tastemakers at the nutrition and ingredient giant ADM, consumers are ready to “unapologetically” embrace luxurious, indulgent flavors and whimsical, vivid colors in their foods and beverages after years of holding back due to limited options...
CPG brands are responding to consumer demand for better-for-you beverages with a bevy of claims from energy to gut health that are driving overall category growth, Becca Henrickson, category development and planning manager of beverages for NOAM at Tate...
Energy drinks might be on the cusp of the next better-for-you evolution, which will see natural sweeteners gain over sugar and artificial alternatives, as the market overall continues to see high demand and strong unit growth, Scott Dicker, market insight...
Flavor and fragrance company Sensegen, a division of Blue California, is using consumer data and biotech to create on-trend tastes, Natasha D’Souza, VP of flavors and consumer experience at Sensegen, told FoodNavigator-USA.
CPG companies facing supply-chain disruptions like a poor crop yield can leverage flavor enhancers to deliver great tasting, cheaper, and more sustainable products, Joan Harvey, company senior VP commercial GM of flavor division at Bell, told Food Navigator-USA....
Consumers across generations continue to explore global cultures through food, and international flavors that range from sweet to heat offer an opportunity for CPG brands to develop food and beverage products that expand consumers’ palettes and curiosities,...
Keurig Dr Pepper will sell, distribute and merchandise premium hydration beverage Electrolit across the US: extending its portfolio into sports hydration.
Drawing on decades of experience in the beverage industry, Mark Mahoney teamed up with other industry veterans to launch The Drinkable Company. Here, he shares his top tips on launching a cannabis beverage brand, the opportunities and challenges for cannabis...
Energy drink giant Monster more aggressively is going after the better-for-you beverage space through its Bang acquisition, and zero-sugar and coffee innovation, representatives told FoodNavigator-USA.
Convenience stores are evolving into experiential destinations driven by consumers’ diverse usage occasions while brands have an opportunity to bundle their top sellers with retailers’ prepared foods, driving relevance for consumers, executives at Mars...
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