Beverage

Source: Getty/pixdeluxe

Equitea on addressing the ‘relatability’ factor in RTD tea

By Deniz Ataman

Equitea, maker of cold brewed USDA organic teas, wants to destigmatize mental health and improve access to wellness products, the company’s co-founder and CEO Quentin Vennie told FoodNavigator-USA during BevNet Live in New York earlier this month.

Mike Cessario founded Liquid Death in 2018. 'I did not expect this level of success!', he tells us.

How to build a beverage brand: Liquid Death on its marketing magic

By Rachel Arthur

Liquid Death has turned the bottled water category on its head: with its energy-drink-esque branding and novel approach to marketing ('Murder your thirst!' declares the brand's tagline). Mike Cessario, founder and CEO, sits down with BeverageDaily...

Pic: getty/liudmilachernetska

Do soda taxes reduce childhood obesity?

By Rachel Arthur

The potential of sugar-sweetened beverage taxes to tackle childhood obesity has been a key rationale for their introduction. How effective are they?

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Organic Trade Association's Organic Week Summit

Organic sales ‘bounce back to a higher growth rate’ to reach nearly $70bn in 2023

By Elizabeth Crawford

New data from the Organic Trade Association shows organic sales “bouncing back” after a post-pandemic and inflation-induced slowdown in incremental grown in recent years, with research from SPINS suggesting the products best positioned to seize this growth...

Tea prices are rising for a range of reasons. Image Source: Getty Images/imv

Why is the price of tea going up?

By Augustus Bambridge-Sutton

Like many other commodities, tea is increasing in price. This is due to instability: instability in the climate and instability in the world of geopolitics.

GettyImages/efetova

NPD Trend Tracker: The functional beverage edition

By Flora Southey

This week’s new product development round-up is celebrating all things functionality in the beverage category. From mushrooms to adaptogens and CBD, we profile the latest drinks and ingredients promising much more than hydration.

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