On a crusade to make buckwheat "cool" -- which has taken strong digital marketing efforts to educate the consumer in a demo-less landscape -- founder of sprouted buckwheat brand Lil Bucks, Emily Griffith, has made the leap from shared kitchens...
PepsiCo is making its first foray into the non-alcoholic cocktail mixers category with the launch of Neon Zebra, aimed at Gen Z and young Millennials (21-34-year olds) who like making cocktails at home, but are looking for more “fun and practical"...
While the nut butter category has evolved dramatically in recent years - with JIF and Skippy now competing with everything from almond and cashew butters to sunflower seed, mushroom, and chickpea butters - the jams and jellies category doesn’t look wildly...
While there are plenty of beverages targeting young children, with recent launches from Kraft Heinz (Creative Roots) and Nestlé (Fruity Water) offering low or no-sugar options, there is a gap in the market for teens, claims PepsiCo, which says new launch...
PepsiCo expands its footprint in the burgeoning functional beverage category with today’s launch of bubly bounce – the first RTD extension of the company’s popular and playful sparkling water line that adds “just a subtle kick of caffeine” to help consumers...
Plant-based based ingredient supplier PURIS Holdings and LIVEKINDLY Collective have entered two joint ventures to create a path towards affordable and accessible plant-based food products.
Cerebelly has received The Clean Label Project Purity Award -- which independently test products for over 400 contaminants including heavy metals, chemicals, plastics, pesticides, and other toxins -- for its full line of shelf-stable pureed baby food...
Even though the coronavirus vaccine is slowly, albeit a bit unsteadily, rolling out, a recently published survey of dietitians predicts Americans in 2021 will continue to seek protection from COVID-19 and its rapidly spreading variants from food and beverages...
Baby food brands have defended their procurement and testing protocols after a congressional report highlighted the presence of heavy metals in their wares. The report – which will likely prompt lawsuits, predict attorneys - underlines the need for the...
Rising consumer concern about the long-term detrimental impact on children’s health and palate development from baby food overly-sweetened or predominately packed with fruit is opening the door for a new cohort of entrepreneurs promoting vegetable- and...
US investors can now buy and trade stocks of Eat Beyond Global Holdings and its growing portfolio of alternative protein brands from plant-based ingredients firms to cell-based agriculture companies, under the ticker symbol EATBF.
Despite parents' best efforts and new products coming to the market promising critical nutrients from vegetables, the fact remains that the vast majority of children are simply not eating enough vegetables. This reality is the primary motivating...
Post Holdings has dipped its toes into the fast-growing plant-based meat category with an investment in St Louis-based startup Hungry Planet, which makes soy- and wheat-based beef, port, chicken, crab and chorizo for foodservice and retail markets.
As the pandemic expands consumers’ definition of wellness to include not just physical fitness but also emotional welfare, they increasingly are seeking snacks that balance both – opening the door for products that are nostalgic and indulgent as well...
Start-up Slice of Sauce’s promise of a “mess-free” eating experience that won’t compromise on flavor or lead to soggy bread while eating sandwiches and wraps on-the-go helped married founders Emily and Cole Williams secure a $200,000 investment from former...
