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Natural & Clean Label forum highlights, part I

CSPI: ‘A ‘natural’ definition would not be perfect, but we shouldn’t let perfect be the enemy of the good’

The only surefire way to restore consumer trust and stop the deluge of lawsuits over ‘natural’ claims would be to ditch the term altogether, or define what it actually means, says the CSPI

The notion that defining ‘natural’ is just too hard - either for the FDA or for the food industry - and that we therefore shouldn’t even bother to attempt it, is defeatist and “disingenuous”, says the Center for Science in the Public Interest (CSPI).

Related news

News in brief

Analyst: ‘I guess Pepsi Next is now Pepsi Past’… PepsiCo takes on Coca-Cola Life with stevia-sweetened Pepsi True

Just weeks after the US launch of Coca-Cola Life, PepsiCo has unveiled plans to launch its own mid-calorie soda sweetened with a combination of sugar and stevia under Pepsi True brand.

Natural & Clean Label forum highlights, part II:

If GMOs were involved in any way in the production of your product and you’re calling it ‘natural’, be prepared for a lawsuit

In part one of our coverage of FoodNavigator-USA’s natural & clean label panel debate we looked at whether the FDA - or industry stakeholders - should define ‘natural’. In part two, we look at all-natural lawsuits, and whether consumers understand the difference between natural and organic foods.

Convenience and health driving growth in $25 billion branded refrigerated meals and meat market: Packaged Facts

The US market for market for refrigerated meats and meals is predicted to hit a mouth-watering $31 billion in 2018, up from today’s $25 billion, says a new report from Packaged Facts.

Tetra Pak urges 'world view' to address dairy supply and demand imbalance

The "traditionally domestic focused" dairy industry must adopt a "world view" to ensure increasing global consumer demand does not outstrip milk supply, says Tetra Pak.

Tata Global Beverages, Taylors of Harrogate, and Typhoo support Assam programme

Tea giants join partnership to tackle child exploitation in Indian tea communities

Tea companies have partnered with UNICEF and the Ethical Tea Partnership (ETP) to tackle child exploitation in Indian tea communities.  

Global Industry News

Mondelēz plans $90m biscuit factory in Bahrain from ConfectioneryNews.com

Mondelēz International intends to construct a plant in Bahrain to keep pace with demand for key brands such as Oreo in the Middle East in Africa.

Yerba maté shows exercise benefits, potential for sports nutrition from NutraIngredients-USA.com

Consuming the traditional South American drink yerba maté before exercise may enhance fat metabolism without affecting maximal performance, says a new study.

News in brief

Kellogg Russia goes to court over $2m tax rebate from BakeryAndSnacks.com

Kellogg Russia has filed a complaint in a regional court against the Federal Tax Service’s decision to collect millions in tax arrears.

Trends

Spotlight

Health Warrior chia bars CEO on managing explosive growth

Health Warrior chia bars CEO: ‘Most Americans are overfed and undernourished'

While chia seeds are now appearing in everything from breakfast cereal to yogurt, it’s easy to forget...

PepsiCo files patent for chewy granola snacks with carbonated candy

Crunchy, chewy, and fizzy? PepsiCo seeks to patent chewy granola snacks with carbonated candy

PepsiCo is seeking to patent a method of making chewy granola bars, bites and other snack products...

From ancient grains to 'industrial artisanal': Rabobank on baked goods

From ancient grains to 'industrial artisanal' production: Rabobank unlocks the growth opportunities in baked goods

Sales of packaged bakery products have been sluggish for years as shoppers have shifted their focus from...

Ex-vitaminwater execs: agua enervivá could be $100m energy brand

Ex-vitaminwater execs prepare for national rollout at Target for agua enerviva: ‘Energy water is a new category and we’re leading the charge’

While sales of vitaminwater and SoBe Lifewater have been pretty lackluster of late, US consumers are still...

barnana co-founder on standing out from the crowd in healthy snacks

Barnana co-founder talks guerrilla (and gorilla) marketing, and standing out from the crowd in healthy snacks

You’d be surprised with what you can achieve with a limited budget, a giant inflatable banana, a...

Food Justice Certified label aims to verify fair treatment of farm laborers, others in food chain

Food Justice Certified label aims to verify fair treatment of farm laborers, others in food chain

After a years long pilot process, the new label Food Justice Certified is ready for market. The...

INDUSTRY VOX POP: What does natural & clean label mean?

INDUSTRY VOX POP: Do natural claims still resonate with consumers? Mamma Chia, Runa, Saffron Road, Cargill et al weigh in

Are consumers weary of 'all-natural' claims? And if so, what other cues do they look for on...

Gen Mills/Annie’s deal just the beginning says financier

Annie’s/So Delicious deals just the beginning says corporate finance expert: CPG giants now eyeing up natural firms with revenues of $10-25m

While the jaw-dropping amount that General Mills paid for Annie’s ($820m) raised some eyebrows, it was “worth...

Evolva on synthetic biology: Its faster, cheaper & more sustainable.
Interview: Neil Goldsmith, CEO, Evolva

Synthetic biology is cheaper, faster, and more sustainable, says Evolva CEO: 'We’re proud of what we do'

What’s more sustainable? Using acres of land, water and energy to grow plants that produce minuscule quantities...

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