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Odwalla founder: Large companies have to buy innovation

Beverage Entrepreneurs Forum: This is the only business where you send a customer an invoice, and you end up owing them money!

Big Time Tea Co (Little Me Tea) founder Melinda Hicks says the tea for kids category has legs, but building a new brand and a category takes time and money

Launching a beverage brand is the easy part. The challenge is growing and sustaining it without running out of cash, steam or patience, delegates were told at the FoodNavigator-USA Beverage Entrepreneurs Forum.

Related news

News in brief

A third of youth misjudge their weight status; focus on weight not helpful, expert says

Nearly one in three (30%) children and adolescents in the US misperceive their weight status—the equivalent of 9.1 million youth, according to data from the National Health and Nutrition Examination Survey (NHANES).  

Will Keurig Cold disrupt or disappoint?

Beverage Entrepreneurs Forum: Is mid-calorie cola a failed concept, why Keurig Cold may disappoint, and is ‘healthy’ in the eye of the beholder?

While beverage’s biggest guns have pumped some serious cash into developing ‘mid-calorie’ versions of their iconic brands (Dr Pepper TEN, Pepsi Next, Coca-Cola Life), not everyone is convinced they will deliver the incremental growth to the ailing soda category that's been promised.

Interview with Co Yo CEO Ian Johnson

Co Yo CEO: Maybe it's time for a 'non-dairy' dairy section

The concept of a healthy diet is one that continues to evolve—as special diets gain more attention and consumers become more attuned to ingredient lists, the role of animal vs. plant fats and the growing fervor surrounding what’s considered natural. 

Special edition: Cognitive health

Gallery: The top ingredients for cognitive health

Memory, attention and focus, development, mood; there are numerous ways that a nutrient or ingredient can affect cognitive health. But which have the most science, how do they work, and how are they performing in the market. Check out our gallery of the top ingredients for cognitive health. 

PepsiCo CEO on the threat of fresh: Indra Nooyi plots mastery of muted US retail market

PepsiCo CEO Indra Nooyi says the company is positioning itself as the highest growth food and beverage manufacturer in a ‘relatively low growth’ US retail landscape where fresh food is trending strongly.

Global Industry News

Flavor campaigns drove excitement and engagement for Frito-Lay from BakeryAndSnacks.com

Frito-Lay posted steady growth for Q2, fueled by excitement and consumer engagement through flavor competitions, says PepsiCo’s chairman and CEO Indra Nooyi.

Hershey misses sales target in Q2 from ConfectioneryNews.com

Hershey has fallen slightly short of its net sales growth target in the second quarter but expects a strong Halloween and Christmas.       

#AskProfPost: Highlights from FoodNavigator twitter Q&A with lab grown meat pioneer from FoodNavigator.com

On Wednesday 23rd July FoodNavigator hosted a twitter Q&A session with Professor Mark Post, the pioneering researcher behind the first ever lab grown meat. Don't worry if you missed the Q&A, you can read our highligts right here.

Trends

Spotlight

Walmart sued over juice labels; echoes of POM v Coke?
Walmart cranberry pomegranate juice is mostly grape & apple juice, says lawsuit

Walmart sued over juice labels; echoes of POM Wonderful v Coke?

Six weeks after the Supreme Court gave POM Wonderful the green light to sue Coca-Cola over its...

Ibotta shopping app aims to be truly social
Big Interview: Ibotta CEO Bryan Leach

Ibotta CEO: loyalty won’t come from a one-shot coupon; we're a truly social app

Bryan Leach, a law firm partner turned founder of mobile savings app Ibotta, has a different idea...

Egg white chips entrepreneur rides protein snacking wave

From semiconductors to snacks: Egg white chips entrepreneur rides crest of protein wave

A mechanical engineer with a keen interest in semi-conductors, ips All Natural co-founder Sean Olson is not...

Professor: What exactly is this mythical ‘pristine’ alternative to GMOs that presents no risks?

Professor: What exactly is this mythical ‘pristine’ alternative to GMOs that presents no risks?

When consumers think about GMOs, they tend to contrast them with “some hypothetical alternative food that is...

Americans have fallen out of love with gum, says Rabobank
Volumes in US gum market have slumped 20% in past five years

Americans have fallen out of love with gum, leaving mints to pick up the slack, says Rabobank

It’s well known that the American love affair with soda has hit a pretty significant rough patch,...

Hormel, Virun patent new way to add omega-3s to foods, beverages
Hormel & Virun help ease omega-3 F&B fortification headaches

Think you need to pop pills to get a decent dose of omega-3? Think again, say Hormel and Virun

While food & beverage manufacturers have been fortifying their wares with omega-3 fatty acids EPA + DHA...

Trader Joe’s accused of breach of contract by dairy vendor, broker
Trader Joe's 'purposefully railroaded business relationships', alleges lawsuit

Trader Joe’s move to cut out the middlemen in dairy supply chain left key vendor & broker ‘high and dry’, says lawsuit

Trader Joe’s move to ditch a broker and a vendor it had been working with for years...

Kids' tea could overtake 100% juice: Drazil
Big Interview: Drazil Kids Tea founder Christine Wheeler

Kids’ tea could overtake 100% juice as healthy ‘gold standard’: Drazil founder

The CEO of Drazil Kids Tea thinks this unusually named (lizard spelled backwards!), ready-to-drink tea brand has...

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