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Pure Via labels will be amended, but 'natural' claim will stay

What is natural, and who decides? Pure Via latest stevia brand to settle class action suit over ‘natural’ claims in $1.65m deal

The Pure Via website and labels will be amended, but the 'natural’ claims will stay

10 months after Cargill agreed to settle a class action lawsuit alleging it was misleading shoppers by marketing consumer products under the Truvia brand as ‘natural’, the firms behind rival stevia brand Pure Via have agreed to settle a similar lawsuit. 

Related news

News in brief

Gallup: Americans still avoid fat over carbs; RD says still too much federal emphasis on low fat

Nearly twice as many Americans say they are actively trying to avoid fat in their diet (56%) as those who say they’re actively avoiding carbohydrates (29%), according to a Gallup Consumption survey of 1,013 adults conducted last month. Still, fewer Americans are avoiding fat now than a decade ago.

FDA issued letter of no objection to GRAS notification for Quorn in 2002

Claims that Quorn mycoprotein is unsafe 'lack scientific credibility', says meat substitute maker

UPDATED - Quorn Foods has launched a vigorous defense of its fungus-derived meat substitutes in the wake of a fresh attack from the Center for Science in the Public Interest (CSPI), which says the FDA “should have pulled this dangerous product off shelves a decade ago”.

FDA approves use of higher levels of tomato lycopene to color processed meats, offering alternative to carmine, Red #40

The FDA has approved a petition from LycoRed seeking the green light to use higher levels of tomato lycopene to restore color to processed meats, giving manufacturers of sausages, deli meats and jerky an alternative to synthetic FD&C Red #40 and bug-derived carmine.

National Research Council to unveil findings of 'independent, objective examination' of GE crops in 2016

The National Research Council (NRC) is conducting an "independent, objective examination of what has been learned since the introduction of genetically engineered (GE) crops, based on current evidence".

All-natural snacking trend is starting to falter, says Datamonitor

The all-natural snack phenomenon has peaked in developed markets, faltering under a raft of lawsuits, says a Datamonitor Consumer analyst.

Global Industry News

'DON'T BE FOOLED BY THE LACK OF MILLENNIALS AT NAPA VALLEY TASTINGS,' RESEARCHERS WARN

‘Don’t miss the point with US millennials’, Wine Intelligence warns industry from BeverageDaily.com

Wine Intelligence believes the millennial impact on the current US wine market has been overstated but says only those firms that cater for their future buying habits will survive.

Protein microparticles could aid fat replacement and calorie reduction from FoodNavigator.com

The use of whey protein microparticles and dietary fibre could help manufacturers replace fat in reduced calorie emulsion-based foods, say researchers.

EU organic rules may mean certified food is not truly organic, warns ANH from FoodNavigator.com

The Alliance for Natural Health suggests that non-organic inputs may be used in EU organic production until 31st December 2017 and call the public to action in support of true organic agriculture. 

Trends

Spotlight

Hampton Creek plant-based mayo secures Walmart distribution
Five questions for Hampton Creek CEO Josh Tetrick

Just Mayo Walmart deal just another step in 'making food better': Hampton Creek CEO

It’s been a busy summer for Hampton Creek. After just six months on the market and $30mn...

Coca-Cola to settle some Vitaminwater deceptive advertising lawsuits
Settlement offers injunctive, but not monetary, relief (Coke required to amend labels but consumers won't get any money)

Coca-Cola agrees to settle 'copycat' Vitaminwater deceptive advertising lawsuits, but CSPI still on the warpath

Coca-Cola has agreed to settle a series of 'copycat' lawsuits accusing it of deceptively marketing Vitaminwater. But...

Food entrepreneurs to watch: From coffee flour to almond water

Food & beverage entrepreneurs to watch: From coffee flour & hybrid burgers to egg white chips

Selling everything from coffee flour to ‘Chimp Food’, egg white chips, artichoke water and kids’ tea, here's...

Guiding Stars interview on Millennials market impact
Interview with John Eldridge, 30-year CPG industry vet and Guiding Stars strategy consultant

Don’t underestimate Millennials’ influence on the consumer landscape

As the largest generation since the Baby Boomers, Millennials are no doubt leaving their mark on the...

Kale shortage? Not likely, supplier says

Kale shortage? Not likely, supplier says

Once best known to consumers as a curly green garnish on restaurant dinner plates, nutrition powerhouse kale...

Why do 85% of new CPG products fail within two years?
Launching big is not the definitive way to sustainable growth

SPECIAL FEATURE: Why do 85% of new CPG products fail within two years?

How many consumer packaged goods that launch in the US today will still be around in two...

Reaction to Coke’s stevia reformulation u-turn on Vitaminwater
This does not prove that stevia isn't ready for prime time, say experts

There are lessons to be learned from Coca-Cola's Vitaminwater u-turn, but they are not necessarily about stevia

There are lessons to be learned from Coca-Cola’s abortive attempt to introduce a new ‘natural’ sweetening system...

iTi: 15% of coconut water mislabeled

iTi: 15% of coconut waters mislabeled; let’s level the playing field

Bulk coconut importer iTi Tropicals claims that about 15% of the coconut water sold in the US...

Euromonitor: Monster energy deal 'a brilliant move' for Coca-Cola

Coca-Cola partnership with Monster Beverage a "huge win" for both companies, say analysts

Taking a significant minority stake in Monster Beverage Corp rather than launching a full-scale takeover is a...

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