While cynics might paraphrase PepsiCo’s move to axe aspartame from Diet Pepsi as ‘Pepsi replaces one very unpopular artificial sweetener with another slightly less unpopular artificial sweetener’, it highlights the challenge facing big soda marketers, say branding experts.
To those arguing that replacing one artificial sweetener (aspartame) with another (sucralose) won’t arrest flagging sales of Diet Pepsi, PepsiCo SVP Seth Kaufman told FoodNavigator-USA that consumer research had singled out aspartame – rather that artificial sweeteners in general – as a problem.
While aspartame is safe, many US consumers don’t want it in their cola, said PepsiCo this morning, announcing plans to ditch the much-maligned sweetener from Diet Pepsi, Caffeine Free Diet Pepsi and Wild Cherry Diet Pepsi in the U.S from August.
Four out of 10 consumers claim to be avoiding or reducing genetically modified foods in their daily diets, mainly because they are concerned about the possible impact of GMOs on their health and well-being, according to The Hartman Group’s Organic & Natural 2014 report .
If edible insects such as crickets are to deliver on their promise of providing a more environmentally-friendly source of protein, they may need to be put on a different diet, suggests a new study.
The organic industry must overcome substantial hurdles to sustain its double digit sales growth, including the threat posed by genetically modified organisms, limited technological advancements and a dwindling farming population, said organic farmer and democratic Montana senator Jon Tester.
PepsiCo, the world's largest snack maker, said it was “going through a little change in our thinking” as it reported its Q1 2015 results.
The use of certain biotechnologies could support organic production in the future – although the currently approved ‘cross-species’ GM technologies are the biggest threat to the organic food system, says Christopher Stopes.