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KeVita proposes 'Verified Non Alcoholic' logo to reassure shoppers kombucha is below legal alcohol limit

Tens of thousands of kombucha bottles were pulled from US shelves in 2010 after it emerged they exceeded the 0.5% legal alcohol limit, so you’d assume products on shelf today are all fully compliant, right? Wrong, claims KeVita, which is proposing an initiative designed to reassure shoppers they not getting...

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Amazon reportedly planning to add food to ‘Elements’ private label range

Amazon is reportedly planning to expand its ‘Elements’ private label range to include grocery items such as coffee, soup, pasta, water, and vitamins.

Booming meat snack market grows with new flavors, formats & packaging

Consumer demand for high protein, on-the-go food is helping drive sales of jerky, which climbed 12.8% last year, and other dried meat snacks, which increased 14.3% last year, according to data analysis by IRI Worldwide. Meat snack manufacturers hoping to tap into this growth and set themselves apart from the...

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Heinz clashes with Boulder Brands over ‘Smart Balance’ trademark on frozen foods

Heinz is urging a Pennsylvania court to reverse a decision by the Trademark Trial and Appeal Board (TTAB) allowing Boulder Brands to register ‘Smart Balance’ as a trademark for frozen foods and snacks – a name Heinz claims is “confusingly similar” to its own Weight Watchers ‘Smart Ones’ brand of...

Mars appeals to health-conscious consumer with goodnessknows national launch

The inclusion of dried fruit in Mars Chocolate North America’s goodnessknows snack squares helps deliver the sweetness consumers seek from confections, while also helping the candy-giant deliver on its commitment to offer options with limited added sugar. 

MAY 2015 NEWS QUIZ: Are you up to speed with the latest food & beverage industry news?

Do you know what Panera plans to oust from its menus, or which food & beverage giants just snapped up Blake's and Applegate? And what do we know about Millennials (apart from the fact they are glued to their smartphones and would rather text than talk)?

Flowers Foods eyes M&A to expand beyond white bread

Flowers Foods will expand business further beyond soft white bread to align with changing consumer preferences and growth opportunities, its CEO says.