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Top Headlines

Launching big is not the definitive way to sustainable growth

SPECIAL FEATURE: Why do 85% of new CPG products fail within two years?

James Richardson: The food industry is great at fast-build distribution, but has a pretty lousy track record of building long term sustainable growth engines

How many consumer packaged goods that launch in the US today will still be around in two years’ time? The answer is a miserable 15%, according to Nielsen data. 

Related news

News in brief

House bill would mandate soda tax; voluntary efforts not cutting it, rep says

Congresswoman Rosa DeLauro (D-CT) on Wednesday introduced a bill that would require a mandatory tax on sugar-sweetened beverages in a contentious move aimed at curbing the “dual” crises of obesity and diabetes. 

Kraft: 'We have to unlearn what we believed to work in the past'

The food industry is caught up in a promotional trap, says Kraft CEO: ‘All of us have to realize it’s not the long-term way to run a business’

Trade spending is not delivering in the way that it used to, and if the food industry wants to deliver profitable growth, it needs to reallocate resources into bigger and better innovations and brand-building - which “requires discipline”, says Kraft Foods Group boss Tony Vernon.

News in brief

Dannon to be official yogurt sponsor of the NFL

Dannon has struck a multi-year deal with the National Football League (NFL) to become its official yogurt sponsor, starting in 2015.

Patent watch

Watertight idea? Mars files patent for multi-texture caramel

Mars has filed a patent for ‘multi-texture’ caramel products, using a method that prevents moisture migration from caramel to crispy components without the need for a fat-based moisture barrier.

Mediterranean diet is associated with lower weight in children but has become less common, says study

A diet that is very similar to the traditional Mediterranean diet is associated with lower body weight and fat percentage in children; however such diets are not common among children in Mediterranean countries, say researchers.

Global Industry News

Ending the lockout is 'just and proper' rules judge

US district judge orders Kellogg to cease Memphis lockout from BakeryAndSnacks.com

A US district judge finds Kellogg guilty of unfair labor practices and grants an injunction to force an end to its Memphis lockout, nine months on.

India-Australia

Hindus outraged by beef and alcohol use in Heinz juice manufacturing from FoodNavigator-Asia.com

A prominent Hindu leader has demanded an apology from Heinz Australia, which he claims concealed the use of alcohol and beef-derived gelatine in the production of some of its juice drinks.

US and Mexico align on produce safety from FoodProductionDaily.com

Food safety officials from the US and Mexico have announced plans to unite on increasing the safety of fresh and minimally processed foods.

Trends

Spotlight

DuPont talks protein

Protein: the bridge to fitness for the rest of us

We have become a nation of fitness and nutrition go-getters, as evidenced by the skyrocketing number of...

Zola CEO: You can't engage just with 'likes'
Focus on social media

Zola CEO: You can't engage just with 'likes'

When 13-year-old acai and coconut water manufacturer Zola decided to revamp its web presence to shift attention...

The Epic Seed unlocks dairy opportunity with Greek yogurt + chia
The Epic Seed is now available in 700 stores across the country

The Epic Seed entrepreneur unlocks new opportunity in the dairy case with Greek yogurt + chia

The Greek yogurt aisle was already pretty crowded by the time Jesse Rudolph started pitching his wares...

Safeway shareholders reject GMO labeling proposal
Voluntary labeling of non-GMO products is a better use of resources, says Safeway

Safeway shareholders reject GMO labeling proposal; board says it would cost $15m+ and provide zero consumer benefits

Shareholders at Safeway have rejected a proposal from the Green Century Equity Fund calling for mandatory GMO...

What are the biggest contributors of added sugars to the US diet?
Added sugars account for 14.1% of total energy intakes for Americans

What are the biggest contributors of added sugars to the US diet?

While we tend to assume that fast food outlets (the bottomless soda cup) contribute a disproportionate amount...

Chimp Food founder on drinkable food
Chimp Food founder: This is not a juice!

Walk like a man, eat like a chimp...Florida start-up goes back to basics with drinkable food

First there was juice, then there were smoothies, now there is, er, Chimp Food, the brainchild of...

Hormel, Virun patent new way to add omega-3s to foods, beverages
Hormel & Virun help ease omega-3 F&B fortification headaches

Think you need to pop pills to get a decent dose of omega-3? Think again, say Hormel and Virun

While food & beverage manufacturers have been fortifying their wares with omega-3 fatty acids EPA + DHA...

Co Yo CEO says it's time for non-dairy dairy section
Interview with Co Yo CEO Ian Johnson

Co Yo CEO: Maybe it's time for a 'non-dairy' dairy section

The concept of a healthy diet is one that continues to evolve—as special diets gain more attention...

Beverage Entrepreneurs Forum highlights: Coca-Cola Life, Keurig Cold
Will Keurig Cold disrupt or disappoint?

Beverage Entrepreneurs Forum: Is mid-calorie cola a failed concept, why Keurig Cold may disappoint, and is ‘healthy’ in the eye of the beholder?

While beverage’s biggest guns have pumped some serious cash into developing ‘mid-calorie’ versions of their iconic brands...

Beverage Entrepreneurs Forum highlights, how to stay on shelf
Odwalla founder: Large companies have to buy innovation

Beverage Entrepreneurs Forum: This is the only business where you send a customer an invoice, and you end up owing them money!

Launching a beverage brand is the easy part. The challenge is growing and sustaining it without running...

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