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Super Bowl ad a win for Mexican avocados

Two months following the premiere of the first-ever fresh produce TV advertisement during the Super Bowl as part of a $46 million marketing campaign, Avocados From Mexico (AFM) says its big investment is paying off as avocado imports are up by record numbers so far this year. 

Choco Treasure brings whimsy of chocolate wrapped toys to U.S. legally

Thanks to a little ingenuity, Candy Treasure has brought to the U.S. legally a line of much-loved chocolate surprise eggs and sports balls filled with whimsical small toys that, until now, FDA and the Consumer Product Safety Commission banned in America.

On its own, fiber lacks sex appeal; add protein and it's bang on trend...

The recommended daily fiber intake is 25-30g, but most Americans get only about half that amount, according to the Dietary Guidelines Advisory Committee, which notes that aside from gut health benefits, fiber may also “play a role in preventing coronary heart disease, colorectal and other cancers, type 2 diabetes, and...

Heinz Kraft merger: Synergies and cost cutting

The super-merger of Heinz and Kraft is less about synergies and more about cutting costs, analysts have said.

dispatches from Food Vision, Cannes

Salty, sour, spicy, bitter: Will soft drinks ever go beyond sweet?

Will ‘sweet’ always be superior in the soft drink category? Or will consumers embrace the whole world of senses and suss out alternative tastes?

Trends

Spotlight

Perfect Bar sales grow 120% in 2014 says CEO Bill Keith

Bars get fresh! Perfect Bar founder on bootstrapping, refusing to quit, and creating a completely new snacking category

While it’s taken a while to convince retail buyers that stocking protein bars next to kombucha in...

GMO Arctic apples and Simplot low-acrylamide potatoes safe, says FDA

GMO update: Non-browning Arctic apples and Innate low-acrylamide potatoes are safe, says FDA

The US Food and Drug Administration (FDA) says two high-profile genetically engineered foods - Simplot's low acrylamide...

Judge tosses ‘no refined sugars’ case vs KIND Healthy Snacks

Judge tosses ‘no refined sugars’ case vs KIND Healthy Snacks, but attorney says it had a lucky escape

A judge in Illinois has thrown out a class action lawsuit against KIND LLC over “no refined...

Grocers rearrange stores to better position healthy foods, FMI survey

Grocers rearrange stores to better position healthy foods, FMI survey finds

As consumers’ understanding of food as a health management tool expands, retailers nationwide are changing how they...

NPA lobbies to protect definition of organic to include non-GMO

NPA lobbies legislators to protect definition of organic to include non-GMO

Consumer confusion about organic verses non-GMO claims abounds, and the Natural Product Association wants to set the...

Dave's Killer Bread takes on the carb-bashers at Expo West

Bread is back! Dave's Killer Bread takes on the carb-bashers at Expo West

While retail sales of packaged bread have been pretty sluggish in recent years, one company that’s bucking...

One out of 13 children has food allergies, Enjoy Life Foods

Enjoy Life Foods at Expo West: One out of 13 children in North America has food allergies

One out of 13 children in North America has food allergies today compared with one in 50...

Tiny Farms: Edible insects will be be mainstream in future

Tiny Farms: Edible insects are a novelty today, but they’ll be mainstream tomorrow

Two or three years ago, you could count the number of US firms using cricket flour in...

Kraft & Heinz merge to accelerate growth, expand distribution globally

Kraft & Heinz merge to accelerate growth and expand distribution globally

The mega-merger between Kraft Food Group and H.J. Heinz Company announced March 25 will allow the U.S....

Sales of indulgent snacks outpace healthy options, IRI data shows

Sales of indulgent snacks outpace healthy options, IRI data shows

Consumers may be seeking more healthy and fresh foods in general, but when it comes to snacks,...