Pea based ‘milks’ represent a significant incremental growth opportunity in the plant-based beverage market as consumers look for allergy-friendly options with more protein, says the chief marketing and innovation officer at Campbell Soup’s C-Fresh division, which is preparing to launch its first foray into the plant milk space under the...
While its compatriots in the plant-based beverage sector have argued pretty strongly that consumers are not in the least bit confused by the use of dairy-derived terms (notably, ‘milk’) to describe nut-, seed-, or legume-based products, nut-fueled brand MALK Organics has decided to remove the term ‘milk’ from its labels...
Despite organic’s strong appeal with double-digit year-over-year growth since the early 1990s, and the promise of a significant premium price over that of its conventional counterparts, many American farmers are hesitant to jump on board – creating a sourcing nightmare for some manufacturers.
New Pop seeks to set itself apart in the highly popular but also crowded ready-to-eat popcorn category by offering a “skinless” option that is sweet and free from the classic snack’s traditional trappings of oil, butter and salt. But will consumers view these changes to the iconic snack as a...
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What it takes to make heart healthy functional foods: The story of LRC
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