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The rise and rise of REBBL (Roots + Extracts + Berries + Bark + Leaves): ‘I saw magic in this company’ says new CEO

Not so long ago, an organic beverage brand boasting ‘adaptogenic super-herbs’ would have had a fairly niche audience. Today, it’s a very different story, says Sheryl O’Loughlin, former CEO of Clif Bar and co-founder of Plum Organics, who has just moved into the CEO role at Berkeley-based functional beverage brand REBBL....

REBBL adaptogenic superherbs CEO: I saw magic in this company

Beverage trendwatching gallery: Smartwater sparkles, Mtn Dew heads to the dark side & Tio Gazpacho gets fruity

From vinegar-based sodas to caffeinated yogurt drinks, high-protein nut milks and yet more alkaline waters, check out FoodNavigator-USA's gallery of new beverage launches hitting US shelves this fall/winter.

Seasonal items catch consumers’ attention when they're primed to buy

Seasonal flavors and limited edition offerings can generate consumer excitement and help focus their attention during the holidays when they often are inundated with indulgences and pulled in multiple directions.  Here is a sampling of products offering innovative holiday flavors as well as twists on the classics.

New products gallery: Ruby Rockets launches snack tubes, algae inspires the VeganEgg, and Kellogg serves up breakfast-to-go

From plant-based ‘snack tubes’; to the VeganEgg, snackable breakfast options, and kale & potato chips; check out FoodNavigator-USA’s gallery of new products hitting US shelves this fall/winter.

Parabel breaks ground on large scale commercial farm to produce LENTEIN plant protein in Florida

Parabel – a new entrant to the burgeoning plant-based protein market - has signed a lease for 450 acres of land in Fellsmere, Florida, where it plans to build a $10m production facility for its water-lentil-based proteins.

Cameron’s Handcrafted Coffee offers single serve filters as alternative to plastic K-Cups

Small batch roaster Cameron’s Handcrafted Coffee believes in drinking coffee from a cup – not brewing from one, which is one of the many reasons its single serve coffee brews in a filter instead of the ubiquitous plastic cup made popular by Keurig.

News in brief

DDW acquires SVZ International B.V's KleurCraft coloring foods portfolio

Kentucky-based natural colors, caramel colors and burnt sugars expert DDW has acquired the KleurCraft portfolio of coloring foods, custom formulations and related technology from Dutch firm SVZ International B.V.  


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