Markets

Hormel’s strategy for winning at the digital shelf

Hormel’s strategy for winning at the digital shelf

By Elizabeth Crawford

As online grocery shopping surges year-over-year and digital-native shoppers come into their buying power, Hormel Foods’ Leslie Lee explains how brands must optimize assortment, content and search strategy to win in an era of endless digital shelves and...

Letter from the editor: Healthy beverage trends

Letter from the editor: Healthy beverage trends

The beverage aisle often is a testing ground for claims, ingredients, flavors and branding that, if successful, can serve as a roadmap for other categories to tap into emerging trends

What if memories had a flavor…

What if memories had a flavor…

By Gill Hyslop

Mondelēz’s latest State of Snacking report explores how memory and emotion have become the new currency of snacking