6% of US food & beverage launches made protein claims in year to March 31, says Innova

By Elaine Watson

- Last updated on GMT

Scores of products launched at the recent Expo West show made protein claims
Scores of products launched at the recent Expo West show made protein claims

Related tags Nutrition

Nearly 3% of global food and beverage launches and 6% of US food/bev launches were marketed on a ‘high-protein’ or ‘source-of-protein’ positioning in the year ending March 31, 2014, according to data from Innova Market Insights.

The time is right for protein innovation​,” said Innova’s director of innovation Lu Ann Williams, who will be talking about the protein trend at the IFT show in New Orleans later this month at its 'Taste the Trend' Pavilion (booth #3651).

“Proteins have diverse application potential, with opportunities for alternative vegetarian options, and new protein sources – such as microalgae – alongside existing and novel dairy-based and vegetable sources, such as soy, beans and grains.”

Whey protein demand soaring in Asia

Meanwhile, demand for whey protein is soaring as a result of growing demand in certain Asian markets, as well as its rising popularity as a natural, healthy ingredient, particularly in sports, medical and infant nutrition, and in weight management, said Williams.

Protein patents

Looking at protein R&D, while vegetables lead the list for the number of published protein patents in food and beverage, whey has risen from eighth position in 2012 to third position in 2013, she added.

At the same time, the number of nut and seed protein patents has also risen sharply, from single figures in 2012 to more than 200 in 2013, she said.

“Even more exciting has been the strong activity in patent actions relating to algae-derived proteins.”

Click HERE​ to read a more detailed analysis of protein trends.

Related news

Show more

Related products

show more

Replacement Isn't the Future. Variety Is.

Replacement Isn't the Future. Variety Is.

Content provided by ADM | 22-Mar-2024 | White Paper

Successfully navigating the intersection of food and technology can help your business meet evolving consumer demands.

Consumer Attitudes on Ultra-Processed Foods Revealed

Consumer Attitudes on Ultra-Processed Foods Revealed

Content provided by Ayana Bio | 12-Jan-2024 | White Paper

Ayana Bio conducted the Ultra-Processed Food (UPF) Pulse survey, offering insight into consumers’ willingness to consume UPFs, as well as the variables...

Future Food-Tech San Francisco, March 21-22, 2024

Future Food-Tech San Francisco, March 21-22, 2024

Content provided by Rethink Events Ltd | 11-Jan-2024 | Event Programme

Future Food-Tech is the go-to meeting place for the food-tech industry to collaborate towards a healthier food system for people and planet.

Palate Predictions: Top Flavor Trends for 2024

Palate Predictions: Top Flavor Trends for 2024

Content provided by T. Hasegawa USA | 08-Jan-2024 | Application Note

As consumers seek increased value and experience from food and beverages, the industry relies on research to predict category trends. Studying trends that...

Related suppliers

Follow us

Products

View more

Webinars