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What’s for breakfast? Depends on your gender, says GrubHub

By Elaine WATSON , 16-Apr-2014
Last updated the 16-Apr-2014 at 21:47 GMT

Eggs feature in 32% of breakfast takeout orders - even when you exclude omelets and breakfast sandwiches
Eggs feature in 32% of breakfast takeout orders - even when you exclude omelets and breakfast sandwiches

An analysis of breakfast orders placed with 28,800 restaurants in 600+ US cities between 6-11am local time over the past 12 months reveals sharp differences between men and women, according to GrubHub , the nation’s leading online and mobile food-ordering company. 

Women are 20% more likely to order breakfast than men and 26% more likely to order coffee. They are also far more likely to order cappuccinos, hot chocolate, oatmeal, fruit and bagels.

Men, meanwhile, are more likely to order breakfast burritos, sausages, ham and orange juice than women.

The following breakfast items are more popular with women than men:

  • Cappuccino – 42% more popular with women
  • Hot Chocolate - 34% more popular with women
  • Iced Coffee - 34% more popular with women
  • Oatmeal - 26% more popular with women
  • Fresh Fruit - 23% more popular with women
  • Latte - 21% more popular with women
  • Bagel - 16% more popular with women
  • Belgian Waffle - 16% more popular with women
  • Coffee - 13% more popular with women
  • Croissant - 10% more popular with women

The following breakfast items are more popular with men than women:

  • Corned Beef Hash – 32% more popular with men
  • Breakfast Burrito - 28% more popular with men
  • Ham - 28% more popular with men
  • Sausage - 27% more popular with men
  • Skillet - 20% more popular with men
  • Breakfast Sandwich - 14% more popular with men
  • Bacon - 12% more popular with men
  • Orange Juice - 8% more popular with men
  • Smoothie - 7% more popular with men
  • Omelet - 7% more popular with men

The percentage of overall orders made during 6-11am has increased significantly since 2011, says GrubHub, but while new options are making their way onto menus, traditional choices (eggs and coffee) still lead the pack. Meanwhile,  bacon is twice as popular as sausage.

Most popular breakfast foods:

  • Eggs are in 32% of breakfast orders - even when you exclude omelets and breakfast sandwiches.
  • Omelets feature in 14% of breakfast orders.
  • Bacon features in 13% of orders.
  • Bagels are included in 11% of orders.
  • Toast is in 9% of orders.

Most popular coffee-based breakfast beverages:

  1. Coffee: 47%
  2. Latte: 20%
  3. Iced Coffee: 18%
  4. Cappuccino: 5%
  5. Mocha: 3%

Other highlights from the research:

  • Takeout breakfast orders peak on Saturday.
  • The average order time for takeout breakfast is 9:45am.

For more information about GrubHub, click HERE .  

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