Labeling, marketing & advertising

A new era of premium chocolate emerges

A new era of premium chocolate emerges

By Elizabeth Crawford

As consumers redefine premium chocolate through taste, ethics and wellness, everyday indulgence is replacing special-occasion luxury – opening the door for brands and retailers to grow margins, build loyalty and differentiate in a tightening,...

Hershey’s salty strategy

Hershey’s salty strategy

By Gill Hyslop

The confectionery giant’s latest move – snapping up LesserEvil – pulls it deeper into the everyday snacking landscape it’s been circling for years