SUBSCRIBE

Breaking News on Food & Beverage Development - North AmericaEU edition | APAC edition

News > People

Read more breaking news

 

 

SPECIAL FEATURE: Should AND sever its ties with ‘junk food’ corporate sponsors?

8 commentsBy Elaine WATSON , 19-Jul-2013
Last updated on 19-Jul-2013 at 22:00 GMT2013-07-19T22:00:00Z

Andy Bellatti: 'When junk food giants are allowed to sponsor our conferences and provide continuing 'education' to RDs, our credential loses credibility in the eyes of the public'
Andy Bellatti: 'When junk food giants are allowed to sponsor our conferences and provide continuing 'education' to RDs, our credential loses credibility in the eyes of the public'

Those who feel uneasy about the Academy of Nutrition & Dietetics’ (AND’s) ties with corporate sponsors such as Pepsi and McDonald’s argue that getting into bed with such purveyors of ‘junk food’ - however transparently or responsibly you go about it - sends out all the wrong messages.

The Academy, however, argues that its “highly educated and professional” members are more than capable of distinguishing facts from spin when listening to a Coke- or Hershey-sponsored education session at its annual Food & Nutrition Conference & Expo (FNCE).

So are critics of AND's ties with 'Big Food' right to be concerned, or has this issue been blown out of all proportion?

FoodNavigator-USA spoke to AND president Glenna McCollum and AND member Andy Bellatti (a vocal critic of AND's corporate sponsorship program), to find out.

AND members are capable of distinguishing facts from spin in industry-sponsored education sessions

First we asked whether it's appropriate to run education sessions at AND events sponsored (or presented) by companies that many of AND's own members believe are partly to blame for the problems they are trying to solve.

The majority of members, insists McCollum, recognize that simply banning all industry speakers would be counterproductive.

“Some of the world’s best scientists, researchers, thinkers and world-changers have come from the private sector.

“What’s problematic about an argument that sweepingly discredits the work or integrity of anyone who works for a business or company is that it eliminates a significant and important portion of bodies of research", she adds.

“To limit the sharing of science and research findings doesn’t solve anything.”

Some of the world’s best scientists have come from the private sector

Meanwhile, AND’s 75,000+ members, 72% of whom are registered dietitians (RDs), are more than capable of weighing up what they hear from big food companies at FNCE and coming to their own conclusions “based on science and evidence” she says.

"Registered dietitian nutritionists are highly educated and dedicated professionals who base expert advice and services on science and evidence. Academy members are absolutely capable of distinguishing facts from spin, and it is dangerous to limit an entire profession’s access to information based on personal opinion or ideology.”

And while many people would argue that McDonald’s is the last organization that should be educating RDs - or anyone else - about healthy lifestyles, AND is taking a more pragmatic approach, she adds:

We are very clear that the Academy endorses no products or services. [But] an organization that expects to have any truly meaningful effect on population-based health promotion and disease prevention on a large scale must recognize the contribution and inclusion of all parties in the solution.”

The Academy’s relationships with these sponsors are what make these opportunities possible

Meanwhile, the money Hershey et al bring in is being used to promote positive messages, she claims. “Hershey’s Moderation Nation program covered the costs for more than 1,300 consumers to work with registered dietitians on their personal health goals.

“Our Kids Eat Right campaign featured on electronic billboards across the US to an audience of more than 16.5m for nearly a year thanks to Coca-Cola. The fact is, the Academy’s relationships with these sponsors are what make these opportunities possible.”

Not everyone is going to agree about the sponsorship program, and we understand that

But isn’t the mere association of brands associated with chocolate, soda and chips with a nutrition and dietetics association sending out some very odd signals to members and the public?

“If we weren’t so extremely transparent about our sponsors and vigilant about every message the Academy puts out to consumers being backed by sound science, we wouldn’t have developed the program”, says McCollum.

“Not everyone is going to agree about the sponsorship program, and we understand that. But the Academy regularly evaluates the program to ensure it aligns with the organization’s mission and vision, and independent surveys show general acceptance of the program by membership.”

Meanwhile, AND membership has not suffered as a result of concerns over corporate sponsorship, she notes: “Actually we just recently reached our highest membership numbers ever.”

Petition calling for AND to sever ties to ‘junk food’ sponsors has 21,000+ signatures

However, wandering through the expo hall at FNCE in Philadelphia last year made many AND members feel very uneasy as they passed booths run by Coca-Cola, Kraft, Hershey, Mars, PepsiCo, McDonald’s, Nestlé and the Sugar Association, claims Bellatti.

Indeed Bellatti - whose petition on Change.org  calling for AND to sever ties with ‘junk food companies’ has now garnered more than 21,000 signatures - felt so queasy he set up a group called Dietitians for Professional Integrity urging “greater financial transparency, as well as ethical, socially responsible, and relevant corporate sponsorships within the AND”.

Support grew strongly last year following the publication of a report from Eat Drink Politics: ‘And Now a Word from Our Sponsors’ which argued that AND - which has 38 corporate sponsors from Mars to McDonald’s - has a “serious credibility problem”, he says.

AND’s ‘everything in moderation’ stance is highly convenient to corporate sponsors

But where’s the hard evidence that AND’s corporate ties have compromised its integrity? And aren’t there some decent R&D professionals working at PepsiCo et al that have a useful contribution to make at FNCE and other events?

Of course there are, accepts Bellatti, and no one is accusing AND of actively encouraging people to drink more soda or chips.

But by accepting cash from Pepsi and Coke, AND is less likely to take sides on issues such as Mayor Bloomberg’s proposed ban on super-sized sodas, he contends.   

Meanwhile, some recent AND position statements - which can be paraphrased as 'there is no such thing as good and bad foods, only good and bad diets' - also play into the hands of corporate sponsors, he claims.

While occasional treats can be part of a balanced diet, some foods are self-evidently better and worse than others and AND’s ‘everything in moderation’ message is highly convenient to firms actively opposed to any kind of government interference in the formulation, distribution or promotion of ‘junk’ foods and beverages, he argues.

If you go to a presentation supported by the National Dairy Council, you’ll come out thinking that milk is the only source of calcium

So what does he hope to achieve with the petition, and will he and fellow concerned colleagues all quit AND if bosses do not take notice when he presents them with his petition at FNCE in Texas this fall?

“We’ll present the petition first and see where we go from there”, says Bellatti, who says he’s not trying to present an ultimatum, but wants to work with the AND leadership to either define tougher criteria for choosing corporate sponsors, or to help identify other revenue sources that will enable it axe such sponsors altogether and regain complete independence.

In 2012, corporate sponsorship contributed just 7% to AND’s revenues, so ditching it will not be financially catastrophic, he argues. Meanwhile, there are plenty of experts that don’t work for big food and beverage companies that can lead great education sessions at AND events, he insists.

“I go to plenty of events with great speakers that are independent. I’m not knocking dairy, but if you go to a presentation supported by the National Dairy Council, you’ll come out thinking that milk is the only source of calcium.”

It's not that industry experts will tell lies, he says (no self-respecting scientist would do that, even for a big paycheck) but they may omit information that casts their company's products in a negative light, or fail to mention other sources of a particular nutrient under discussion.

"They're operating with one arm tied behind their back."

When junk food giants are allowed to sponsor our conferencesour credential loses credibility in the eyes of the public

Crucially, he says, perceptions matter, even if AND is not influenced in any way by its corporate partners.

“If AND is sponsored by companies that spend millions marketing the very products that contribute to our nation's ever-worsening health and actively fight initiatives for better health, as AND members, it looks like we're all the puppets of big food.

"When junk food giants are allowed to sponsor our conferences and provide continuing 'education' to RDs, our credential loses credibility in the eyes of the public."

Click here and here to read about the criteria underpinning AND’s corporate sponsorship program.

Click here to read about Coca-Cola’s take on this issue in our sister site BeverageDaily.com 

8 comments (Comments are now closed)

Too many conflicts of interest incraese confusion

This is of the key issues in preventing and curing obesity! There are too many conflicts of the interest in this field and they generate even more confusion and unsecurity in the public! The list of the conflicts of interest of the Members of the Board of the Obesity Society is very indicative! http://www.obesity.org/images/2012%20Council%20Website%20Disclosures.pdf

Report abuse

Posted by Leoluca Criscione
28 July 2013 | 11h402013-07-28T11:40:29Z

What is the difference?

What is the difference between a sponsorship by Coke and one by Cargill, Archer Daniels Midland, Kraft, etc All are large companies that make money selling products which are less than stellar performers in the nutrition world. Their sponsorship tells me what I already know: These companies like what AND is doing and are willing to spend their money to get more of it. What would make me take notice is a sponsorship by the Beef Council or the Egg Board. Those might show that AND has begun to get some common sense to go along with their book learning and the advanced degrees they keep bragging about.

Report abuse

Posted by Jerry Segers
24 July 2013 | 18h452013-07-24T18:45:28Z

Who gets to decide what is junk food?

I am consistently perplexed when bright people trained in science muddy the data. I consult for McDonald's restaurants in Southern California and can't quite figure out how a fast food restaurant with a range of food choices is considered junk food.

If the criterion is that McDonald's serves soda and sugary and fatty treats along with sandwiches and salads,then Andy Bellatti should be honest and incriminate almost every restaurant, entertainment venue, hospital and workplace cafeteria, grocery store, big box store, convenience store and every other food venue.

Fast food portions are usually smaller than at sit down restaurants and most soda consumed at home (and away from home) is purchased in a market.

The obesity epidemic is a food problem, not just a fast food problem. We need all hands on deck. Smaller companies may be able to make bolder changes and lead the way, but even small changes by the bigger players have enormous impact.

Interestingly, the changes I have been able to influence at McDonald's has increased my credibility, not damaged it. It works both ways.

http://muchmorethanfood.com/blog/who-gets-to-determine-what-is-junk-food/

Report abuse

Posted by Bonnie Modugno, MS, RD
23 July 2013 | 18h432013-07-23T18:43:44Z

Read all comments (8)

Key Industry Events

 

Access all events listing

Our events, Shows & Conferences...