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Hershey’s and Mars drop trademark infringement case

27-May-2011

Related topics: Regulation

Hershey’s has dropped a trademark infringement case against Mars, in which it had accused the rival candy maker of using packaging for Dove peanut butter Promises similar to that of Reese’s Peanut Butter Cups.

Mars filed a preemptive lawsuit in November in the US District Court for the Eastern District of Virginia, asking a federal judge to dismiss Hershey’s claims, just days before Hershey filed its trademark infringement suit against Mars in the US District Court for the Middle District of Pennsylvania.

Both companies filed joint dismissal stipulations this week.

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