Pepsi explores salt flavor modifiers with Senomyx; plans new 'made with real sugar' colas

By Elaine WATSON

- Last updated on GMT

Senomyx and  PepsiCo explore salt flavor modifiers

Related tags Taste Coca-cola Pepsi

San Diego-based flavor innovator Senomyx has entered into a collaborative agreement with PepsiCo to identify flavors with "modifying properties intended to restore the desired salty taste in products with reduced salt".

PepsiCo, which is also working with Senomyx on sweet taste modifiers (click HERE​), will provide research funding for Senomyx's Salt Taste Program for 2014 and will have non-exclusive rights to salt flavor modifiers discovered during the research funding period, while Senomyx will have the right to supply these flavor ingredients directly to PepsiCo. 

Building on work by scientists who have successfully cloned human taste receptors for sweet, bitter and umami tastes, Senomyx uses high-throughput biological screening techniques to evaluate millions of molecules to identify which substances bind to specific taste receptors.

So far it has programs for sweet, savory, salt reduction, cooling and bitter-blocking, and has struck deals with big names in the industry from PepsiCo and Firmenich to Ajinomoto.

Pepsi cola real sugar

*Separately, PepsiCo is set to launch three new Pepsi cola products this summer made with sugar (as opposed to high fructose corn syrup) featuring the “made with real sugar​" strapline.

The news - and accompanying pack shot (left) - was first revealed by Beverage Digest (Click HERE​).

The beverages will come in regular, vanilla and wild cherry flavors, a spokesperson told FoodNavigator-USA: "We can confirm plans to launch Pepsi Made With Real Sugar and two Made With Real Sugar LTO​ [limited time offer] flavors — Pepsi Vanilla and Pepsi Wild Cherry.
"We'll be sharing more detail and photos closer to the official launch in June."

Related news

Show more

Related products

show more

Future Food-Tech San Francisco, March 21-22, 2024

Future Food-Tech San Francisco, March 21-22, 2024

Content provided by Rethink Events Ltd | 11-Jan-2024 | Event Programme

Future Food-Tech is the go-to meeting place for the food-tech industry to collaborate towards a healthier food system for people and planet.

Palate Predictions: Top Flavor Trends for 2024

Palate Predictions: Top Flavor Trends for 2024

Content provided by T. Hasegawa USA | 08-Jan-2024 | Application Note

As consumers seek increased value and experience from food and beverages, the industry relies on research to predict category trends. Studying trends that...

Oat Groats – Heat-treated Oat Kernels

Oat Groats – Heat-treated Oat Kernels

Content provided by Lantmännen Biorefineries AB | 06-Dec-2023 | Product Brochure

Lantmännen offers now Oat Groats: Heat-treated oat kernels, also known as oat groats or kilned oats, undergo heat treatment to inhibit enzymes that could...

Related suppliers

Follow us

Products

View more

Webinars