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Soup-To-Nuts Podcast: How brands can defend their shelf-space against encroaching private label

Soup-To-Nuts Podcast: How brands can defend against private label

The Great Recession of 2008 may be long over, but the penny-pinching it inspired in consumers and their subsequent shift to store brands is not – prompting national brand marketers to explore new ways to reach consumers and downplay the competitive threat of private label.

Published: 22-Sep-2017

Soup-To-Nuts Podcast: How to refine a pitch to woo investors and score retail distribution

Soup-To-Nuts Podcast: How to refine a pitch

Whether it is trying to raise money, build brand awareness or convince a buyer to stock your product on store shelves, knowing how to successfully pitch your company, and yourself, to potential business partners and consumers is essential. 

Published: 08-Sep-2017

Soup-To-Nuts Podcast: The rise and potential of high pressure processing for fresh, clean products

Soup-To-Nuts Podcast: The rise of high pressure processing

In general, talking about how a food or beverage is processed is not a way to win the hearts, minds and money of today’s consumers, who increasingly want products that are fresh, made with clean ingredients and as close to their natural state as possible. 

Published: 01-Sep-2017

Soup-To-Nuts Podcast: Tweaking ads to show cooking with kids makes brands relatable

Soup-To-Nuts Podcast: Ads that show cooking with kids are relatable

Images of mom preparing dinner alone in the kitchen for her busy family have been a staple in food and beverage marketing for decades, but new consumer research from the Benenson Strategy Group suggests brands that continue to recycle this theme are missing the mark with modern families and their sales could suffer as a result. 

Published: 25-Aug-2017

Soup-to-Nuts podcast: The opportunities & challenges of consumers' return to home kitchens

Soup-to-Nuts podcast: The return of consumers to home kitchens

Despite continued pressure from the on-the-go lifestyles that dominate today’s culture and have fueled the rise of convenience foods, packaged snacks and quick service restaurants, new research shows many consumers are beginning to shun these options and instead are favoring more home-cooked meals.

Published: 18-Aug-2017

Soup-To-Nuts Podcast: Key strategies for innovation & renovation from Kraft Heinz

Soup-To-Nuts Podcast: Key strategies for innovation from Kraft Heinz

A commonly held perception of the ongoing renaissance in the food and beverage industry is that only small, nimble startups are innovating to meet consumers’ evolving needs, and that large, legacy companies must acquire or incubate new brands to keep up.

Published: 11-Aug-2017

Soup-To-Nuts Podcast: What does it take to win a pitch slam?

Soup-To-Nuts Podcast: What does it take to win a pitch slam?

For time-strapped entrepreneurs who are brave enough to take the stage, competing in pitch-slams is a good way to secure funding, meet potential business partners and weave a network of supporters who can help shine a spotlight on them without investing excessive time they don’t have to spare.

Published: 04-Aug-2017

Soup-To-Nuts Podcast: Can duck become the dark horse of animal proteins?

Soup-To-Nuts Podcast: Can duck be a dark horse of animal proteins?

When it comes to eating meat in the US, chicken, without a doubt, is the main attraction with Americans consuming an average of 91 pounds last year – that is nearly double the roughly 50 pounds of pork and 55 pounds of beef consumed in the same period, according to the National Chicken Council. 

Published: 28-Jul-2017

Soup-To-Nuts Podcast: The business case for kosher certification

Soup-To-Nuts Podcast: The business case for kosher certification

Ethical claims on food and beverages sold in the US are almost as ubiquitous as the Nutrition Facts panel and while they are not legally mandated by FDA like nutritional information, some manufacturers might feel like they are just as obligatory given the sales boost and brand loyalty they inspire.

Published: 21-Jul-2017

Soup-To-Nuts Podcast: How hemp is overcoming hurdles to become the next superfood star

Soup-To-Nuts Podcast: Hemp is overcoming hurdles to become superfood

Nutrition-packed, environmentally sustainable and already notoriously well-known – although partly for the wrong reasons – hemp is well positioned to become one of the next big superfood superstars in the US.

Published: 14-Jul-2017

Soup-To-Nuts Podcast: Nutrient-dense seeds emerge as superfood powerhouse

Soup-To-Nuts Podcast: Seeds emerge as superfood powerhouse

Nuts and seeds in the US are finally reaching superfood status, thanks in part to a perfect storm of growing consumer demand for nutrient dense, on-the-go snacks, a diminishing fear of fats and the rising popularity of flexitarian and paleo diets, which both emphasize the power of nuts and seeds as a good source of plant-based protein. 

Published: 07-Jul-2017

Soup-To-Nuts podcast: Three trends driving growth in the bottled water category

Soup-To-Nuts podcast: 3 trends driving growth in bottled water

After years of steady growth in the high single-digits, consumption of water in the US has finally surpassed carbonated soft drinks to become the largest beverage category by volume in the United States, according to the Beverage Marketing Corporation. 

Published: 30-Jun-2017

Soup-To-Nuts Podcast: Gluten free movement spawns divergent grain-free vs ancient grain trends

Soup-To-Nuts Podcast: grain-free vs ancient grain trends

As the tenacious gluten-free trend continues to grow and mature into a market behemoth in the US, it is paving the way for the emergence of two trends that both claim to reduce the risk of inflammation and offer increased nutrient density despite opposing basic tenets.

Published: 23-Jun-2017

Soup-To-Nuts Podcast: FDA & FTC move forward with enforcement even with some regulations in limbo

Soup-To-Nuts Podcast: Agency enforcement and litigation targets

New regulations and draft guidances may be on hold at many federal agencies until the Trump administration can find its footing, but enforcement by FDA, FTC and USDA is not – and neither is litigation related to how food and beverages are made and marketed in the US. 

Published: 02-Jun-2017

Soup-To-Nuts Podcast: Evolving views on breakfast create challenges, opportunities for CPGs

Soup-To-Nuts Podcast: Evolving views on breakfast

Breakfast has long been known as the most important meal of the day, but when people are eating it and what they are reaching for is quickly evolving and as such creating both challenges and opportunities for manufacturers of packaged products, according to industry insiders. 

Published: 26-May-2017

Soup-To-Nuts Podcast: What snacks are hot and where consumers are buying them is evolving

Soup-To-Nuts Podcast: What snacks are hot and where consumers buy them

US consumers are snacking more than ever, according to IRI data, but an analyst for the market research firm warns that CPG companies shouldn’t take this upward trend for granted because while many shoppers reach for packaged products to satisfy their growing habit, competition also is heating up from quick and limited service restaurants.

Published: 19-May-2017

Soup-to-Nuts Podcast: Confections hold steady in face of the war on sugar

Soup-to-Nuts Podcast: Confections hold steady in face of war on sugar

Despite significant headwinds generated by the escalating war on sugar and increasing consumer preferences for healthy products, the confectionery industry is holding its own with sales climbing 1.2% in the last year to reach a whopping $25 billion, according to market research from IRI. 

Published: 12-May-2017

Soup-to-Nuts Podcast: Driving ecommerce sales with an omnichannel marketing approach

Soup-to-Nuts Podcast: Driving ecommerce with omnichannel marketing

Sales of food and beverage online may be lagging significantly behind those of other consumer packaged goods, but analysts expect them to pick up exponentially in the coming years – meaning now is the time for brands and manufacturers to develop a game plan for marketing across channels.

Published: 28-Apr-2017

Soup-To-Nuts Podcast: Will Moringa knock kale out of the top superfood spot?

Soup-To-Nuts Podcast: Will Moringa steal kale's top superfood spot?

For years kale has reigned supreme as the go-to superfood for many Americans thanks in part to its relatively low cost, nutrient density, broad accessibility and the plethora of ways to enjoy it from green smoothies to chips to raw salads and stir-fries. 

Published: 21-Apr-2017

Soup-To-Nuts Podcast: Could Fair Trade certification help avoid a coconut shortage?

Soup-To-Nuts Podcast: Fair Trade certification tackles coconut supply

Ever since coconut water burst on to the US market several years ago, Americans have been enthralled with all things coconut, but while manufacturers are reaping the rewards of the ingredient’s sustained popularity, the farmers and suppliers are not. 

Published: 14-Apr-2017

Soup-To-Nuts Podcast: Emerging class action litigation targets

Soup-To-Nuts Podcast: Emerging class action litigation targets

The number of class action cases filed against food and beverage companies continues to surge with the number of cases brought last year alone reaching a staggering 170, compared to a mere 20 cases in 2008, according to new research released earlier this year by the US Chamber Institute of Legal Reform,

Published: 07-Apr-2017

Soup-To-Nuts Podcast: Industry stakeholders seek to take the sting out of threats to bees’ health

Soup-To-Nuts Podcast: Threats to bees threaten whole food industry

Spring has finally sprung, which means birds are chirping, crops are blooming and bees are pollinating – at least those that survived the winter, and the varroa mites, damage from pesticides, the dearth of natural food sources and problems related to a lack of genetic diversity.

Published: 31-Mar-2017

Soup-To-Nuts Podcast: Clean label 2.0 and other top marketing strategies for natural products

Soup-To-Nuts Podcast: Top marketing strategies for natural products

When it comes to marketing products in the natural channel it seems like there are as many strategies as there are products; but just like how not all products resonate with all consumers, not all marketing strategies do either. 

Published: 24-Mar-2017

Soup-To-Nuts Podcast: The rising opportunity for mushrooms in food and beverage

Soup-To-Nuts Podcast: The opportunity for medicinal mushrooms

Growing awareness of the powerful health benefits of mushrooms as well as increasing demand for their rich umami flavor, is quickly elevating the ingredient from the lowly status of the occasional pizza topping or meat substitute for vegetarians to one of must-have, superfood status. 

Published: 17-Mar-2017

Soup-To-Nuts Podcast: Certified Transitional helps conventional farms make the switch to organic

Soup-To-Nuts Podcast: Certified Transitional Organic

Despite organic’s strong appeal with double-digit year-over-year growth since the early 1990s, and the promise of a significant premium price over that of its conventional counterparts, many American farmers are hesitant to jump on board – creating a sourcing nightmare for some manufacturers.

Published: 10-Mar-2017

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