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Soup-To-Nuts Podcast: Clean label 2.0 and other top marketing strategies for natural products

Soup-To-Nuts Podcast: Top marketing strategies for natural products

When it comes to marketing products in the natural channel it seems like there are as many strategies as there are products; but just like how not all products resonate with all consumers, not all marketing strategies do either. 

Published: 24-Mar-2017

Soup-To-Nuts Podcast: The rising opportunity for mushrooms in food and beverage

Soup-To-Nuts Podcast: The opportunity for medicinal mushrooms

Growing awareness of the powerful health benefits of mushrooms as well as increasing demand for their rich umami flavor, is quickly elevating the ingredient from the lowly status of the occasional pizza topping or meat substitute for vegetarians to one of must-have, superfood status. 

Published: 17-Mar-2017

Soup-To-Nuts Podcast: Certified Transitional helps conventional farms make the switch to organic

Soup-To-Nuts Podcast: Certified Transitional Organic

Despite organic’s strong appeal with double-digit year-over-year growth since the early 1990s, and the promise of a significant premium price over that of its conventional counterparts, many American farmers are hesitant to jump on board – creating a sourcing nightmare for some manufacturers.

Published: 10-Mar-2017

Soup-To-Nuts Podcast: A closer look at protein’s rise to popularity and where it is headed

Soup-To-Nuts Podcast: A closer look at protein’s rise to popularity and where it is headed

Americans’ love affair with protein shows no signs of cooling in the coming years with a compound annual growth rate projected at a steady 5.6% for the next three years, bringing sales to a predicted $39.08 billion, according to Markets and Markets research. 

Published: 03-Mar-2017

Soup-To-Nuts Podcast: Paid influencers make big impact with small budget in hot sauce category

Soup-To-Nuts Podcast: Paid influencers make big impact with small budget in hot sauce category

From restaurants’ fixation with ghost peppers to the presence of sriracha on dining tables across the country and chili pepper in everything from snack chips to hot chocolate, it is probably safe to say that America is obsessed with all things spicy. 

Published: 17-Feb-2017

Soup-To-Nuts Podcast: Countering the impact of climate change on coffee

Soup-To-Nuts Podcast Countering the impact of climate change on coffee

Every year more people wake up to coffee or use it to fuel them day, but according to a comprehensive report recently published by the Climate Institute, this early morning ritual, and everything that goes into making it possible, face significant threats from climate change. 

Published: 10-Feb-2017

Soup-To-Nuts Podcast: Separating fact from fiction when formulating with probiotics

Soup-To-Nuts Podcast: Separating fact from fiction with probiotics

Once restricted to a handful of products, such as yogurt, probiotics are enjoying unprecedented popularity and are popping up in unexpected places with many bold health claims, but not everything consumers or manufacturers hear about probiotics is true.

Published: 03-Feb-2017

Soup-To-Nuts Podcast: The marketing potential of home shopping television

Soup-To-Nuts Podcast:marketing potential of home shopping television

Home shopping television easily might be overshadowed by food and beverage companies’ growing interest in online grocery shopping, but industry veterans say the venue offers compelling marketing opportunities – especially for startups or legacy brands that need a boost.

Published: 27-Jan-2017

Soup-To-Nuts podcast: How doing good can also be good for business

Soup-To-Nuts podcast: How doing good can also be good for business

In today’s highly competitive landscape, many food and beverage manufacturers try to set their brands apart by tapping into consumers’ desire for products that not only are better for them but also better for the planet or for society. 

Published: 20-Jan-2017

Soup-To-Nuts Podcast: How to select and best use food influencers to market products

Soup-To-Nuts Podcast: Using food influencers to market products

While Americans are becoming more adventurous in what they eat, they often still need a lot of convincing to try something new – especially if they haven’t heard of it before and don’t know what it will taste like, how it will impact their health, how to prepare it or even, as we have seen with many rising superfoods in the past few years, how to pronounce it.

Published: 13-Jan-2017

Soup-To-Nuts Podcast: Global cuisine will rise in 2017 along with complex nutrition claims

Soup-To-Nuts Podcast: Global cuisine, complex nutrition claims in 2017

Despite a rising nationalism in the US born out of the contentious presidential election cycle, Americans remain open to global cuisine and as such, in 2017, international flavors and cultures will continue to heavily influence what’s hot and what’s not in the US food and beverage, predicts a globe-trotting nutrition communication expert.

Published: 06-Jan-2017

Soup-To-Nuts Podcast: The cultivation and rise of vegan cheese alternatives

Soup-To-Nuts Podcast: The rise of vegan cheese alternatives

There is no denying that vegan is on the rise with consumers looking for more plant-based options, and manufacturers eager to meet that demand with a wide variety of new products -- some of which even are aimed at and winning over carnivores and omnivores.

Published: 16-Dec-2016

Soup-To-Nuts Podcast: Defining and meeting consumer demand for clean label

Soup-To-Nuts Podcast Defining, meeting consumer demand for clean label

The predictable upcoming onslaught of annual New Year’s resolutions to “eat better” could lead to surge of consumer interest in products with short ingredient decks and “clean labels” that they perceive as healthier.

Published: 09-Dec-2016

Soup-To-Nuts Podcast: Expanding cranberries’ appeal beyond the holidays & to a new generation

Soup-To-Nuts Podcast: Expanding cranberries’ appeal beyond the holidays & to a new generation

For most Americans cranberry sauce is a Thanksgiving staple, but it isn’t the dish everyone clamors for -- which the fruit’s industry stakeholders hope to change with aggressive marketing campaigns, innovative product launches and science-backed claims.

Published: 18-Nov-2016

Soup-To-Nuts Podcast: Evolving soy’s marketing strategy beyond protein

Soup-To-Nuts Podcast Evolving soy’s marketing strategy beyond protein

Soy may be best known in America as a source of high-quality protein, but as more trendy and allergen-friendly sources of plant-based protein enter the market, the bean may need to evolve its marketing to better highlight some of its other health attributes to remain relevant to consumers.

Published: 04-Nov-2016

Soup-To-Nuts Podcast: Is low-FODMAP the new gluten-free?

Soup-To-Nuts Podcast: Is low-FODMAP the new gluten-free?

For the 45 million Americans who suffer from irritable bowel syndrome, identifying food that they can safely eat without triggering a flare up is a source of deep frustration that also could be a sizable market opportunity for innovative food and beverage companies that can provide an easy solution.

Published: 28-Oct-2016

Soup-To-Nuts Podcast: How ugly produce can help companies cut costs & generate sales

Soup-To-Nuts Podcast: Ugly produce can help cut costs & generate sales

Most Americans are trained from a very young age to believe that beautiful is better – even when it comes to food – but as most people also know, this isn’t always true.

Published: 21-Oct-2016

Soup-To-Nuts Podcast: How to better reach Hispanic shoppers

Soup-To-Nuts Podcast: How to better reach Hispanic shoppers

With a collective spending power of $1.5 trillion, the Hispanic and Latino population in the US is a highly coveted group of shoppers who represent a significant growth opportunity for food and beverage brands that earn their trust and loyalty.

Published: 14-Oct-2016

Soup-To-Nuts Podcast: The rise and evolution of meat snacks in America

Soup-To-Nuts Podcast The rise and evolution of meat snacks in America

In the past few years, Americans’ growing demand for protein and desire for on-the-go food opened the door for meat jerky to re-position itself as a healthy, convenient snack, which eventually lead to a full-blown love affair with all types of meat snacks – including sticks, bars and even pork rinds.

Published: 07-Oct-2016

Soup-To-Nuts Podcast: 5 trends driving growth in natural & organic

Soup-To-Nuts Podcast: 5 trends driving growth in natural & organic

As US consumers embrace a healthier lifestyle focused on prevention rather than treatment, they increasingly are turning to the natural and organic channel for products that are clean, natural and have added health benefits.

Published: 30-Sep-2016

Soup-To-Nuts Podcast: Hummustir navigates market potential of DIY food trend

Soup-To-Nuts Podcast: Hummustir navigates potentail of DIY food trend

As recently as 15 years ago, most Americans had never heard of hummus, or even its base ingredients of chickpeas and tahini. But now the dip is a staple in many US homes and makes common appearances in lunchboxes, at picnics and on many restaurant menus. 

Published: 23-Sep-2016

Soup-To-Nuts Podcast: The evolution of local food to do-it-yourself options

Soup-To-Nuts: The evolution of local food to do-it-yourself options

Consumer demand for local food and beverages is no longer a niche market – rather it is fully mainstream. But an outgrowth of this trend that is just starting to peek over the horizon is a “do-it-yourself” food and beverage movement, according to market analysts.

Published: 16-Sep-2016

Soup-To-Nuts Podcast:The rise & future potential of grass fed claims

Soup-To-Nuts Podcast:The rise & future potential of grass fed claims

Grass-fed claims on products are a beacon for consumers who are health-conscious, want minimally processed food and care about animal welfare, and as such manufacturers increasingly are using them on products across categories and channels to drive up sales sharply.

Published: 26-Aug-2016

Soup-To-Nuts Podcast: What does it take to drive up seafood consumption in the US?

Soup-To-Nuts Podcast: What does it take to boost seafood consumption?

Seafood checks many of today’s on-trend boxes, including being high in lean protein and omega-3 fatty acids, sustainable, natural and minimally processed – yet consumption of it in the US continues to fall, prompting manufacturers and public health advocates to become more creative in how they market and package fish.

Published: 12-Aug-2016

Soup-To-Nuts podcast: What is old is new again

Soup-To-Nuts podcast: What is old is new again

Trends may come and go, but they often don't stay gone forever -- rather most eventually cycle back in vogue, as is the case with the current focus on “ancient wisdom,” and time-tested, traditional cooking techniques and ingredients that are influencing today’s food and beverage industry.

Published: 05-Aug-2016

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