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Soup-To-Nuts Podcast: Evolving views on breakfast create challenges, opportunities for CPGs

Soup-To-Nuts Podcast: Evolving views on breakfast

Breakfast has long been known as the most important meal of the day, but when people are eating it and what they are reaching for is quickly evolving and as such creating both challenges and opportunities for manufacturers of packaged products, according to industry insiders. 

Published: 26-May-2017

Soup-To-Nuts Podcast: What snacks are hot and where consumers are buying them is evolving

Soup-To-Nuts Podcast: What snacks are hot and where consumers buy them

US consumers are snacking more than ever, according to IRI data, but an analyst for the market research firm warns that CPG companies shouldn’t take this upward trend for granted because while many shoppers reach for packaged products to satisfy their growing habit, competition also is heating up from quick and limited service restaurants.

Published: 19-May-2017

Soup-to-Nuts Podcast: Confections hold steady in face of the war on sugar

Soup-to-Nuts Podcast: Confections hold steady in face of war on sugar

Despite significant headwinds generated by the escalating war on sugar and increasing consumer preferences for healthy products, the confectionery industry is holding its own with sales climbing 1.2% in the last year to reach a whopping $25 billion, according to market research from IRI. 

Published: 12-May-2017

Soup-to-Nuts Podcast: Driving ecommerce sales with an omnichannel marketing approach

Soup-to-Nuts Podcast: Driving ecommerce with omnichannel marketing

Sales of food and beverage online may be lagging significantly behind those of other consumer packaged goods, but analysts expect them to pick up exponentially in the coming years – meaning now is the time for brands and manufacturers to develop a game plan for marketing across channels.

Published: 28-Apr-2017

Soup-To-Nuts Podcast: Will Moringa knock kale out of the top superfood spot?

Soup-To-Nuts Podcast: Will Moringa steal kale's top superfood spot?

For years kale has reigned supreme as the go-to superfood for many Americans thanks in part to its relatively low cost, nutrient density, broad accessibility and the plethora of ways to enjoy it from green smoothies to chips to raw salads and stir-fries. 

Published: 21-Apr-2017

Soup-To-Nuts Podcast: Could Fair Trade certification help avoid a coconut shortage?

Soup-To-Nuts Podcast: Fair Trade certification tackles coconut supply

Ever since coconut water burst on to the US market several years ago, Americans have been enthralled with all things coconut, but while manufacturers are reaping the rewards of the ingredient’s sustained popularity, the farmers and suppliers are not. 

Published: 14-Apr-2017

Soup-To-Nuts Podcast: Emerging class action litigation targets

Soup-To-Nuts Podcast: Emerging class action litigation targets

The number of class action cases filed against food and beverage companies continues to surge with the number of cases brought last year alone reaching a staggering 170, compared to a mere 20 cases in 2008, according to new research released earlier this year by the US Chamber Institute of Legal Reform,

Published: 07-Apr-2017

Soup-To-Nuts Podcast: Industry stakeholders seek to take the sting out of threats to bees’ health

Soup-To-Nuts Podcast: Threats to bees threaten whole food industry

Spring has finally sprung, which means birds are chirping, crops are blooming and bees are pollinating – at least those that survived the winter, and the varroa mites, damage from pesticides, the dearth of natural food sources and problems related to a lack of genetic diversity.

Published: 31-Mar-2017

Soup-To-Nuts Podcast: Clean label 2.0 and other top marketing strategies for natural products

Soup-To-Nuts Podcast: Top marketing strategies for natural products

When it comes to marketing products in the natural channel it seems like there are as many strategies as there are products; but just like how not all products resonate with all consumers, not all marketing strategies do either. 

Published: 24-Mar-2017

Soup-To-Nuts Podcast: The rising opportunity for mushrooms in food and beverage

Soup-To-Nuts Podcast: The opportunity for medicinal mushrooms

Growing awareness of the powerful health benefits of mushrooms as well as increasing demand for their rich umami flavor, is quickly elevating the ingredient from the lowly status of the occasional pizza topping or meat substitute for vegetarians to one of must-have, superfood status. 

Published: 17-Mar-2017

Soup-To-Nuts Podcast: Certified Transitional helps conventional farms make the switch to organic

Soup-To-Nuts Podcast: Certified Transitional Organic

Despite organic’s strong appeal with double-digit year-over-year growth since the early 1990s, and the promise of a significant premium price over that of its conventional counterparts, many American farmers are hesitant to jump on board – creating a sourcing nightmare for some manufacturers.

Published: 10-Mar-2017

Soup-To-Nuts Podcast: A closer look at protein’s rise to popularity and where it is headed

Soup-To-Nuts Podcast: A closer look at protein’s rise to popularity and where it is headed

Americans’ love affair with protein shows no signs of cooling in the coming years with a compound annual growth rate projected at a steady 5.6% for the next three years, bringing sales to a predicted $39.08 billion, according to Markets and Markets research. 

Published: 03-Mar-2017

Soup-To-Nuts Podcast: Paid influencers make big impact with small budget in hot sauce category

Soup-To-Nuts Podcast: Paid influencers make big impact with small budget in hot sauce category

From restaurants’ fixation with ghost peppers to the presence of sriracha on dining tables across the country and chili pepper in everything from snack chips to hot chocolate, it is probably safe to say that America is obsessed with all things spicy. 

Published: 17-Feb-2017

Soup-To-Nuts Podcast: Countering the impact of climate change on coffee

Soup-To-Nuts Podcast Countering the impact of climate change on coffee

Every year more people wake up to coffee or use it to fuel them day, but according to a comprehensive report recently published by the Climate Institute, this early morning ritual, and everything that goes into making it possible, face significant threats from climate change. 

Published: 10-Feb-2017

Soup-To-Nuts Podcast: Separating fact from fiction when formulating with probiotics

Soup-To-Nuts Podcast: Separating fact from fiction with probiotics

Once restricted to a handful of products, such as yogurt, probiotics are enjoying unprecedented popularity and are popping up in unexpected places with many bold health claims, but not everything consumers or manufacturers hear about probiotics is true.

Published: 03-Feb-2017

Soup-To-Nuts Podcast: The marketing potential of home shopping television

Soup-To-Nuts Podcast:marketing potential of home shopping television

Home shopping television easily might be overshadowed by food and beverage companies’ growing interest in online grocery shopping, but industry veterans say the venue offers compelling marketing opportunities – especially for startups or legacy brands that need a boost.

Published: 27-Jan-2017

Soup-To-Nuts podcast: How doing good can also be good for business

Soup-To-Nuts podcast: How doing good can also be good for business

In today’s highly competitive landscape, many food and beverage manufacturers try to set their brands apart by tapping into consumers’ desire for products that not only are better for them but also better for the planet or for society. 

Published: 20-Jan-2017

Soup-To-Nuts Podcast: How to select and best use food influencers to market products

Soup-To-Nuts Podcast: Using food influencers to market products

While Americans are becoming more adventurous in what they eat, they often still need a lot of convincing to try something new – especially if they haven’t heard of it before and don’t know what it will taste like, how it will impact their health, how to prepare it or even, as we have seen with many rising superfoods in the past few years, how to pronounce it.

Published: 13-Jan-2017

Soup-To-Nuts Podcast: Global cuisine will rise in 2017 along with complex nutrition claims

Soup-To-Nuts Podcast: Global cuisine, complex nutrition claims in 2017

Despite a rising nationalism in the US born out of the contentious presidential election cycle, Americans remain open to global cuisine and as such, in 2017, international flavors and cultures will continue to heavily influence what’s hot and what’s not in the US food and beverage, predicts a globe-trotting nutrition communication expert.

Published: 06-Jan-2017

Soup-To-Nuts Podcast: The cultivation and rise of vegan cheese alternatives

Soup-To-Nuts Podcast: The rise of vegan cheese alternatives

There is no denying that vegan is on the rise with consumers looking for more plant-based options, and manufacturers eager to meet that demand with a wide variety of new products -- some of which even are aimed at and winning over carnivores and omnivores.

Published: 16-Dec-2016

Soup-To-Nuts Podcast: Defining and meeting consumer demand for clean label

Soup-To-Nuts Podcast Defining, meeting consumer demand for clean label

The predictable upcoming onslaught of annual New Year’s resolutions to “eat better” could lead to surge of consumer interest in products with short ingredient decks and “clean labels” that they perceive as healthier.

Published: 09-Dec-2016

Soup-To-Nuts Podcast: Expanding cranberries’ appeal beyond the holidays & to a new generation

Soup-To-Nuts Podcast: Expanding cranberries’ appeal beyond the holidays & to a new generation

For most Americans cranberry sauce is a Thanksgiving staple, but it isn’t the dish everyone clamors for -- which the fruit’s industry stakeholders hope to change with aggressive marketing campaigns, innovative product launches and science-backed claims.

Published: 18-Nov-2016

Soup-To-Nuts Podcast: Evolving soy’s marketing strategy beyond protein

Soup-To-Nuts Podcast Evolving soy’s marketing strategy beyond protein

Soy may be best known in America as a source of high-quality protein, but as more trendy and allergen-friendly sources of plant-based protein enter the market, the bean may need to evolve its marketing to better highlight some of its other health attributes to remain relevant to consumers.

Published: 04-Nov-2016

Soup-To-Nuts Podcast: Is low-FODMAP the new gluten-free?

Soup-To-Nuts Podcast: Is low-FODMAP the new gluten-free?

For the 45 million Americans who suffer from irritable bowel syndrome, identifying food that they can safely eat without triggering a flare up is a source of deep frustration that also could be a sizable market opportunity for innovative food and beverage companies that can provide an easy solution.

Published: 28-Oct-2016

Soup-To-Nuts Podcast: How ugly produce can help companies cut costs & generate sales

Soup-To-Nuts Podcast: Ugly produce can help cut costs & generate sales

Most Americans are trained from a very young age to believe that beautiful is better – even when it comes to food – but as most people also know, this isn’t always true.

Published: 21-Oct-2016

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