Hitting the mainstream? Before the Butcher debuts plant-based burgers with a more conventional price tag
Before the Butcher (best-known for its premium UNCUT brand) is expanding its plant-based meat lineup with new frozen 'Mainstream' branded burgers priced "closer to the cost of beef burgers" sold in resealable 8-packs (SRP $10.99).
The move follows the recent launch of Beyond Meat's frozen 'Cookout Classic' burgers.