Oldways Whole Grains Council begins crafting standards for sprouted grains

14-Aug-2015 Last updated on 16-Jan-2024 at 14:39 GMT

Oldways Whole Grains Council is spearheading an effort to set standards for increasingly popular sprouted grains, which are popping up exponentially in more products as manufacturers try to catch consumers’ attention with better-for-you claims.

Sprouted grains: The next big opportunity for the grain chain?

01-Jul-2015

By Elaine Watson

Sprouted whole grains could give the grain industry a real opportunity to claw back the initiative in the debate sparked by books like Grain Brain and Wheat Belly by tapping into demand for more nutrient-rich, minimally processed natural foods, but also...

Sales of sprouted grains to reach $250 million in five years, expert predicts

03-Feb-2015

By Elizabeth Crawford

The niche market for sprouted grains and seeds is primed to shoot up in the next five years with sales in the U.S. increasing eight times the current level as more products featuring the trendy ingredients launch, predicts food and nutrition expert...

Sprouted flours are ‘the next big thing,” baker Peter Reinhart predicts

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By Elizabeth Crawford

Sprouted grain flour is gaining traction with food manufacturers and consumers alike thanks to its sweeter taste, longer shelf life, increased nutrient bioavailability and overall better baking experience, claims Peter Reinhart, a chef and cookbook author.