Elizabeth Crawford

Deputy Editor

Elizabeth Crawford is an award-winning multi-media journalist, senior editor for FoodNavigator-USA and host of FoodNavigator-USA's Soup-To-Nuts podcast, which covers emerging trends, regulatory pressures and marketing strategies. She frequently speaks at events about food and beverage trends and pressing issues facing the CPG industry, and regularly moderates panel discussions on key themes facing different segments of the industry. She has more than 20 years as a business-to-business reporter covering the food, dietary supplement and healthcare industries through business, regulatory and legislative lenses.

All stories

Taste still rules, but may no longer be enough to win in the snack aisle

Taste still rules, but may no longer be enough to win in the snack aisle

By Elizabeth Crawford

New Circana data shows consumers increasingly expect functional benefits alongside flavor, driving a shift from ‘better-for-you’ to ‘nutritious and delicious’ snacks, like those showcased at Sweets & Snacks Expo by Barebells, Belle’s Gourmet Popcorn and...

Are marketers misreading women?

Soup-To-Nuts Podcast

Are marketers misreading women?

By Elizabeth Crawford

Women drive 85% of consumer spending, but new research from NIQ discussed in the latest episode of Soup-to-Nuts podcast suggests outdated assumptions about women shoppers are giving way to more individualized ‘micro-realities’ that are influencing the...

Inside the race to create the next viral flavor in snacking

Soup-To-Nuts Podcast

Inside the race to create the next viral flavor in snacking

By Elizabeth Crawford

Executives from Just Born, Hawaii Host, SNAX-Sational Brands and Xaca Cantina share how they use heat, global flavors, strategic collaborations and accessible formats to turn consumer curiosity into repeat purchases

The new candy aisle: Where wellness meets whimsy

Letter from the editor

The new candy aisle: Where wellness meets whimsy

By Elizabeth Crawford

Consumers are demanding cleaner labels and functional benefits from confectionery, but taste, texture and fun still rule, creating opportunities for brand to balance better-for-you innovation with indulgence