Breaking News on Food & Beverage Development - North AmericaEU edition | APAC edition

News > Suppliers

Read more breaking news



The potential of a delay to Nutrition Facts label changes should not slow compliance efforts

By Elizabeth Crawford

Last updated on 25-Apr-2017 at 17:10 GMT2017-04-25T17:10:55Z

Potential for Nutrition Facts label delay should not slow compliance

Assuming FDA does not delay the deadline for the new Nutrition Fact label as requested by industry, then large companies have slightly more than a year left to overcome challenges associated with added sugar, the new definition of dietary fiber, changes to vitamins and minerals daily values and other time consuming tweaks.

“Everybody has to make format changes even if they are not changing their formulas and they don’t have any problem ingredients,” said Elizabeth Campbell, an independent advisor for labeling and claims at EAS Consulting Group, LLC.

While those format change are labor intensive, Campbell said at the Grocery Manufacturers Association’s Science Forum in Washington, DC, April 20, that “the real problems though, are those products that have dietary fiber in them or have added sugars in them,” because companies will have to test, document and in some cases have FDA approval to prove the amounts of those nutrients.

“The analytical methodology cannot distinguish between inherent sugar and added sugar and between the various isolated fibers, some of which are approved and some are not. The analytical methodology totals, but can’t separate and so there would have to be record keeping” to support what is on the Nutrition Facts label, she explained.

Fiber claims have an added layer of difficulty because FDA must read documentation supporting the physiological benefit of the fiber before it can be listed as part of the total for dietary fiber, she added.

Nutrient content claims will need to be reviewed

Another major, but often overlooked, challenge associated with the new Nutrition Facts label will be reevaluating marketing claims based on the amount of certain nutrients in a product, such as claims that a product is a good or excellent source of an ingredient.

“FDA has not changed the claims rules, so … the company is going to have to evaluate all the claims it has been making because the reference amounts change and the serving sizes are changing. The calculations are going to be different. So you really need to take a look at that even though FDA rightnow is ignoring it,” Campbell said.

Working against a potentially moving target

With so many factors at play and such a tight compliance deadline, industry stakeholders are lobbying hard for an extension, which FDA officials and the likely new agency commissioner have indicated they are considering.

But Campbell warns that companies need to “be conservative in approaching this,” because they don’t know if or when the deadline will be pushed back or for how long. Companies are better off working towards the current deadline so that they are in compliance if it isn’t delayed, but if it is then they will be “home free and fine,” she said.

With that in mind, Campbell recommends companies prioritize changing the labels that are easiest and most important to the brand.

“If you are a company with a lot of different kinds of products, go ahead and work on the ones that don’t have fiber … and start working on the added-sugars,” and the products that don’t need to be reformulated or that make nutrient content claims, she said.

She emphasized the sooner companies start, the better off they will be as the onslaught of new labels likely will back up printers.

“You need to get as many in line right now as you can and get started if you are not already started,” she said.

Related products

As soda sales fall, kombucha rises

As soda sales fall, kombucha rises

Tumbling soda sales have opened the door to the mainstream market for a variety...

Bonafide Provisions expands bone broth's appeal with Drinkable Veggies

Bonafide Provisions expands the reach and appeal of bone broth with Drinkable Veggies

As recently as two years ago, bone broth was virtually unheard of by the...

Defining dietary fiber at the 2017 IFT show

VIDEO: Should we define dietary fiber on the basis of what it is or what it does?

Which ingredients should be classified as dietary fibers and why? Elaine Watson caught up...

Sugar Reduction: What’s next? At IFT, companies weigh in

How will added sugar labeling change the market? At IFT, companies weigh in

The controversial requirement to list added sugar on the nutrition facts panel has divided...

Corbion's trans fat-free emulsifiers allow manufacturers to 're-engineer' cakes

Corbion's trans fat-free emulsifiers allow manufacturers to 're-engineer' cakes

"The conversion away from partially hydrogenated oils is really an opportunity to re-engineer cakes...

Cargill R&D VP talks ‘processed’ food, EverSweet, at IFT 2017

VIDEO: Cargill R&D VP talks ‘processed’ food: ‘All food is made of chemicals’

To many consumers, ‘processed food’ is just another term for ‘junk food.’ It’s hard...

Entomo Farms talks edible insects at IFT 2017

Entomo Farms: 'We’re one of the most recognized [edible insect] brands across the world now'

Canadian bug powder supplier Entomo Farms is still doing most of its business with...

Clean meat labeling and regulation in focus at IFT 2017

VIDEO: Will we need a new regulatory framework for clean (cultured) meat?

Producing ‘clean’ meat by culturing cells – instead of raising or slaughtering animals -...

IFT 2017 green banana flour in focus

VIDEO: ‘Green banana flour has the functionality of a starch and the label of a fruit…’

One product that generated quite a buzz at the IFT show this year was...

Retail competition heats up as consumers seek more ethnic products

Competition among retailers heats up as consumers seek more diverse, ethnic products

Consumer demand for products that are authentic and ethnic is not only prompting brand...

Soup-To-Nuts Podcast: The business case for kosher certification

Soup-To-Nuts Podcast: The business case for kosher certification

Ethical claims on food and beverages sold in the US are almost as ubiquitous...

Soup-To-Nuts Podcast: Hemp is overcoming hurdles to become superfood

Soup-To-Nuts Podcast: How hemp is overcoming hurdles to become the next superfood star

Nutrition-packed, environmentally sustainable and already notoriously well-known – although partly for the wrong reasons...

Soup-To-Nuts Podcast: Seeds emerge as superfood powerhouse

Soup-To-Nuts Podcast: Nutrient-dense seeds emerge as superfood powerhouse

Nuts and seeds in the US are finally reaching superfood status, thanks in part...

Soup-To-Nuts podcast: 3 trends driving growth in bottled water

Soup-To-Nuts podcast: Three trends driving growth in the bottled water category

After years of steady growth in the high single-digits, consumption of water in the...

Soup-To-Nuts Podcast: grain-free vs ancient grain trends

Soup-To-Nuts Podcast: Gluten free movement spawns divergent grain-free vs ancient grain trends

As the tenacious gluten-free trend continues to grow and mature into a market behemoth...

Soup-To-Nuts Podcast: Agency enforcement and litigation targets

Soup-To-Nuts Podcast: FDA & FTC move forward with enforcement even with some regulations in limbo

New regulations and draft guidances may be on hold at many federal agencies until...

Soup-To-Nuts Podcast: Evolving views on breakfast

Soup-To-Nuts Podcast: Evolving views on breakfast create challenges, opportunities for CPGs

Breakfast has long been known as the most important meal of the day, but...

Soup-To-Nuts Podcast: What snacks are hot and where consumers buy them

Soup-To-Nuts Podcast: What snacks are hot and where consumers are buying them is evolving

US consumers are snacking more than ever, according to IRI data, but an analyst...

Soup-to-Nuts Podcast: Confections hold steady in face of war on sugar

Soup-to-Nuts Podcast: Confections hold steady in face of the war on sugar

Despite significant headwinds generated by the escalating war on sugar and increasing consumer preferences...

Soup-to-Nuts Podcast: Driving ecommerce with omnichannel marketing

Soup-to-Nuts Podcast: Driving ecommerce sales with an omnichannel marketing approach

Sales of food and beverage online may be lagging significantly behind those of other...

Key Industry Events