Online shopping is playing into the impulse nature of snacking
“Online shopping is redefining what impulse can be. Anyone who has Amazon Prime you know that you buy an awful lot of things on impulse. It isn’t what you go there to get, but it’s what goes in the cart and eventually comes to your house,” Dornblaser said.
“Impulse is taking on a different nature, it isn’t just the perimeter of the grocery store anymore. Impulse can be now in your office canteen because you’re having snacks delivered or it can be at home because of Amazon Prime,” Minges added.