Snack choices are complicated
According to Dornblaser, consumers are driven by brand, but they’re also driven by price. Two of the top three important attributes of a snack purchase are price related.
“For companies to be successful, they need some brand awareness, and they also need to be priced appropriately for what they are. It doesn’t mean that every product has to be the lowest price possible but rather it has to provide the right value for the money,” she said.