Technical / White Paper
How color impacts the food & beverage experience
Individuals with sight often overlook the significance of color. Our capacity to perceive color could serve various purposes, like determining food quality, ripeness, nutritional value, identifying spoilage, etc. Color can even elicit emotional reactions when people encounter and consume foods and beverages. In this white paper, we explore how color impacts the overall food and beverage experience and dive into topics like colors’ influence on flavor & taste intensity, the use of color as a language to communicate emotions, and more. Download our Color Perception White Paper to learn more!
