Firm foothold in SE Asia flavours

- Last updated on GMT

Related tags: Danisco, Southeast asia

The acquisition of the Belgian-based flavour house Perlarom has
enhanced Danisco's position in the premier league of European
flavour houses, the Danish company reported this week. In May this
year Danisco acquired the Perlarom with the expectation that
flavour sales worldwide would amount to around €240 million after
the acquisition.

The acquisition of the Belgian-based flavour house Perlarom has enhanced Danisco's position in the premier league of European flavour houses, the Danish company reported this week. In May this year Danisco acquired the Perlarom​ with the expectation that flavour sales worldwide would amount to around €240 million after the acquisition.

As part of the takeover, Danisco has acquired Perlarom's flavour plant in Singapore, as well as a sales office in China.

"Through the acquisition of Perlarom, Danisco takes a giant step towards achieving its goal. Perlarom complements Danisco in Asia extremely well,"​ said Stephen Catling, President of Danisco Flavours.

In a statement this week the company reports that the acquisition is of strategic importance to Danisco's presence in Asia Pacific because Singapore serves as an entrance to the entire South East Asian flavour market, which is currently experiencing solid growth rates. The offices in Singapore will be at the centre of Danisco's flavour activities in Asia Pacific.

Steen Loendal, business manager, Danisco Flavours Asia Pacific, said: "We have already built a strong reputation with our customers who acknowledge us for providing excellent flavours. The Singapore facility enhances our ability to deliver our products in a timely manner and meet the demands of the Asia Pacific region."

Sales and innovation resources are gradually being added to the Singapore facility, which, Danisco hopes, will play a leading role in the South East Asian flavour market.

Related topics: Cereals and bakery preparations

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