Black 'super-sweet' tomato hits London shelves

Related tags Chr hansen Red

You say tomato…and Sainsbury's says 'kumato'. Six years in R&D,
the super-sweet, nutritional black tomato has arrived on the
supermarket shelves to meet increasing consumer demand for novel,
exotic food products.

Following on from the success of its purple carrot last year, the UK retailer described the kumato as "naturally sweet" and "juicy" with the same nutritional benefits - and as high in the antioxidant lycopene as its red counterpart.

Developed in Aguilas, Spain over six years through natural cross-pollination, the kumato has a similar texture to its red sister but with a darker inner flesh and a much stronger and distinctive sweet taste.

The black version also has high levels of vitamin C. The novelty factor plus the non-GM aspect could well appeal to the increasingly demanding consumer.

Reports in the British press cite a Sainsbury's spokesman explaining that local consumer reactions were impossible to predict.

"There is an initial barrier to selling them in that people might be put off by the colour," she said. "But they are super sweet and in blind tests amongst our staff against the red tomato, they won hands down."

So can the consumer expect to soon see a 'black is back' array of products on the supermarket shelves ? Late last year the Danish ingredients company Chr Hansen launched a new black natural colour onto the market in a move designed to tap into the growing natural colours market.

The company spent one year in the laboratory formulating the free-flowing liquid CapColor CV-WSS that it maintains is a fitting alternative to the messy natural colour Carbo vegetabilis - a carbonised vegetable matter - traditionally used by manufacturers.

"Our expectations of CapColor CV-WSS is that by releasing such a new inventive product our whole Natural Colours business will expand, as it also creates possibilities for creating new colours by mixing it with our other CapColor range,"​ Annette Moellgaard, marketing manager at Chr Hansen told FoodNavigator.com at the time.

Related topics Cereals and bakery preparations

Related news

Related products

show more

Palate Predictions: Top Flavor Trends for 2024

Palate Predictions: Top Flavor Trends for 2024

Content provided by T. Hasegawa USA | 08-Jan-2024 | Application Note

As consumers seek increased value and experience from food and beverages, the industry relies on research to predict category trends. Studying trends that...

Oat Groats – Heat-treated Oat Kernels

Oat Groats – Heat-treated Oat Kernels

Content provided by Lantmännen Biorefineries AB | 06-Dec-2023 | Product Brochure

Lantmännen offers now Oat Groats: Heat-treated oat kernels, also known as oat groats or kilned oats, undergo heat treatment to inhibit enzymes that could...

Tomorrow’s bakery shortenings. Today.

Tomorrow’s bakery shortenings. Today.

Content provided by Cargill Oils | 31-Aug-2023 | White Paper

“The Next Generation of Bakery Shortenings” addresses the challenges of today’s functional issues and consumer taste preferences. To say bakery fats are...

Related suppliers

Follow us

Products

View more

Webinars