Citrus growers could be free of marketing tax

Related tags Supreme court of the united states Supreme court

The Florida Citrus Commission has approved a proposal to allow
citrus growers to opt out of paying taxes that support its
marketing program, according to the Florida Ledger.

The change in the state law governing the Florida Department of Citrus would only take effect, however, if the state Supreme Court rules against the department in a lawsuit challenging its taxing authority, reported the online publication, after a meeting on Wednesday.

The Supreme Court is said to be considering a lawsuit brought by six of the state's largest growers claiming the tax supporting the citrus department's advertising for orange and grapefruit juice is unconstitutional.

It it debateable, though, whether the changes would take place this year as the court will not hear the case before the legislature adjourns in May. That could put the department's ability to collect taxes and spend money for advertising in doubt until the 2006 legislative session, suggested the Ledger.

At Wednesday's meeting commissioners also approved the creating of a panel of citrus industry economists to review research on the effectiveness of generic advertising for agricultural commodities, whereby advertisements would promote a commodity, such as orange juice, without mentioning brand names.

The panel would report back to the department in 30 to 45 days, said Dan Gunter, the department's executive director.

A survey of citrus industry leaders had showed that a new strategic plan for the citrus department should be based on increasing the market for orange juice and other citrus products.

Related news

Related products

show more

Consumer Attitudes on Ultra-Processed Foods Revealed

Consumer Attitudes on Ultra-Processed Foods Revealed

Content provided by Ayana Bio | 12-Jan-2024 | White Paper

Ayana Bio conducted the Ultra-Processed Food (UPF) Pulse survey, offering insight into consumers’ willingness to consume UPFs, as well as the variables...

 Four actionable steps to reduce allergen recalls

Four actionable steps to reduce allergen recalls

Content provided by FoodChain ID | 04-Oct-2023 | White Paper

Failing to mitigate allergen risks has serious consequences - not just for consumer safety, poor allergen procedures can also cause financial losses and...

Cracking Plant-Based Dairy Challenges with Potato

Cracking Plant-Based Dairy Challenges with Potato

Avebe | Recorded the 13-Jun-2023 | Webinar

Don’t let the idea of creating tasty plant-based dairy products intimidate you! Replacing animal - for plant-based ingredients can seem like a difficult...

Related suppliers

Follow us


View more