Anheuser-Busch launches sorghum beer

The dollar value of corporate brands

15-Sep-2006

Branding specialists CoreBrand have shown that the corporate brand of food and beverage companies is a key asset to boost sales. Chief executive officer James Gregory tells FoodNavigator-USA.com why.

New hops promise tastier beer

20-Jun-2006

A new generation of hops for beer is being developed by researchers in New Zealand, as the brewing industry looks to science to help it catch up with changing consumer tastes.

Budweiser maker sued for incomplete rights to ad music

14-Jun-2006

US beer firm Anheuser-Busch has been slapped with a lawsuit for using a song in its commercials for which it had paid rights to the record company alone, and not to the rock band that created the song.

Anheuser-Busch launches sorghum beer

Anheuser-Busch has developed what it claims is the first nationally available sorghum beer.

Related Topics

The dollar value of corporate brands

New hops promise tastier beer

Budweiser maker sued for incomplete rights to ad music