Wild targets young Middle East consumers

Wild targets low sugar fruit drinks sector

29-Nov-2006

Wild has launched a new beverage concept designed to tap demand for less sweet alternatives to traditional soft drinks.

Wild wheat gene could boost nutrient content of modern varieties

24-Nov-2006

US scientists have identified a gene from wild wheat that could increase protein and micronutrient content of its cultivated cousin by 10 to 15 per cent, and could soon be used in food products with enhanced nutritional value.

Wild flavours target growing beer mix drinks market

23-Nov-2006

Wild is targeting the growing market for mixed beer beverages in Germany with a range of ingredients and flavours.

Wild targets young Middle East consumers

Wild's focus on the Middle East underlines the growing importance of this market to European flavour businesses.

Related Topics

Wild targets low sugar fruit drinks sector

Wild wheat gene could boost nutrient content of modern varieties

Wild flavours target growing beer mix drinks market