The headlines are sensationalist: twenty-four people have died in a
probiotic trial. Therefore, probiotics may be fatal. Throw those
yoghurt shots away!
The refusal by regulators to provide a formal definition of the
term 'natural' will ultimately lead to confusion for consumers and
a legal headache for manufacturers.
'Antioxidants' crop up every where, from beverage cans to cereal
packets. But industry must wake up to over use of the antioxidant
tag before the term loses meaning for consumers.