The donation of 3.5m pounds of branded cereal was announced at the company’s shareholders’ meeting on Friday. It coincides with rocketing demand for the network’s services, which have seen an average increase in demand of 30 percent.
President and CEO of Feeding America Vicki Escarra said: "Kellogg Company's donation of a full day's production of cereal to our food banks is tremendous news. Right now one in eight Americans are struggling with hunger and it is critical that we keep our food banks well stocked. Cereal is especially needed because it is convenient, shelf-stable and nutritious."
President and CEO of Kellogg Company David Mackay called the donation ‘unprecedented’ for the company and said: "We wanted to dig a little deeper to help those Americans struggling to put food on their tables during these tough economic times and encourage others to give if they can as well."