Affluent households driving private label growth, says Nielsen

Shoppers continue to switch to private label: Survey

07-Apr-2010

Four in ten US shoppers have ditched a branded product in favor of a private label alternative, according to a poll of 800 shoppers conducted by GfK for the Private Label Manufacturers Association.

Look to Europe for future of US store brands, says Nielsen

31-Mar-2010

Private label, or store brand, products accounted for 21.8 percent of unit volume sales in 2009 but only ten percent of items in stores, according to Nielsen figures – but they are doing even better in Europe.

Private label growth slows as brands bounce back

08-Mar-2010

Branded foods could be about to make a comeback as private label growth shrunk to 3.2 percent in the four weeks to February 20, and brands saw a 2.4 percent rise, according to a Credit Suisse report.

Affluent households driving private label growth, says Nielsen

Growth in private label is approaching 20 percent of dollar value in the US, according to market research organization the Nielsen Company – and it is being driven by the most affluent households.

Related Topics

Shoppers continue to switch to private label: Survey

Look to Europe for future of US store brands, says Nielsen

Private label growth slows as brands bounce back